Description:
Editorial Reviews
Review
"…his synthesis of original research, business analysis, and previous interviews to explore Swift's position at the nexus of business, innovation, and creativity is excellent." — Library Journal
"For Swifties, this book incorporates a deep well of fascinating stories about her career. But for marketers and business leaders, there are nine principles she embodies that should be foundational to every marketing plan. From owning the narrative to creating immersive experiences, Swift has created a playbook that is a goldmine for CMOs looking to build lasting relationships with customers and drive brand loyalty." — CMSWire
“I've always admired gifted entrepreneurs who aren't degreed but nevertheless possess preternatural business abilities. That's why I enjoyed There’s Nothing Like This: The Strategic Genius of Taylor Swift, the incredible absorbing new book by Harvard Business Review Editor Kevin Evers." — Boston Business Journal
Named one of "The Next Big Idea Club's April 2025 Must-Read Books"
"The sharp analysis of Swift's branding and financial dealings reveals how a canny business sense is as integral to stardom as artistic talent. It's a unique take on the ubiquitous musician." — Publisher's Weekly
Advance Praise for There's Nothing Like This:
"Absolutely terrific, and riveting to read. This is a phenomenal story, and it's full of implications for business, culture, and even politics. A standing ovation for Taylor Swift for her huge success—and another one for Kevin Evers for this wonderful book." — Cass R. Sunstein, coauthor, Nudge; author, How to Become Famous
"Thirty-plus years of studying achievement and influence have taught me that winners rarely know why they win. They think they know, but the truth is that a lot of it comes down to good instincts. Which is why someone like Taylor Swift needs someone like Kevin Evers, who brings mesmerizing research and insights to his fantastic retelling of Swift's extraordinary story.” — Heidi Grant, author, Nine Things Successful People Do Differently
"Packed with fascinating stories and insights, There's Nothing Like This shows how Swift has made a signature of constantly reinventing herself while also remaining quintessentially authentic. The book reveals how stretching beyond your core identity is the secret to lasting career success." — Herminia Ibarra, professor, London Business School; author, Act Like a Leader, Think Like a Leader and Working Identity
"We couldn't put this book down. Kevin Evers introduced us to the sides of Swift we didn't know—category disruptor, fearless innovator, visionary leader—and explained her astonishing cultural and economic rise with unprecedented rigor." — Frances Frei and Anne Morriss, bestselling authors, Move Fast & Fix Things; hosts of the podcast Fixable
About the Author
Kevin Evers is a senior editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success.
Reviews:
5.0 out of 5 stars A Masterclass in Branding and Business Strategy. Don't Judge a Book Buy It's Title
Don’t judge a book by its cover (or the title, in this case). This book isn’t just for Swifties. It is equally valuable for anyone in business who works on go-to-market, marketing, or customer acquisition strategy. Kevin Evers has written a strategy book that takes the reader through the 20-year evolution of a brand, and Taylor Swift happens to be the case study. From exploring concepts like blue ocean strategy, to rebranding, to leveraging advances in digital technology, the savvy reader will recognize patterns and learn how to apply them to their own brand.Admittedly, I admire Taylor Swift as both a businesswoman and an artist. As I read through the book, I also took the time to listen to the songs referenced in each chapter, which made the experience feel multi-dimensional along the way. As a bonus, the author provides a rich section of additional readings. The reference materials and the thorough back matter of the book amount to a masterclass in sourcing concepts that can sharpen strategic thinking and guide brand decision-making.
4.0 out of 5 stars Good except for one critical omission
An informative analysis with one glaring flaw: After spending so many pages on the controversy around Taylor’s alleged approval of Kanye’s lyrics “I made that bitch famous,” not once does Evers clarify that it was subsequently proven that Taylor was not the liar and that the recorded “evidence” was edited to make her appear to be lying. He does say the recording was edited, but does not clarify or emphasize Taylor’s truthfulness, which is essential to the narrative. If you’re going to analyze Taylor’s strategic genius, you must include her integrity, which is foundational to her identity, not fake.
5.0 out of 5 stars Tay tay 4 life
Great quick read. A lot of good insight into some good business practices and hit to keep going when now one believes in you
5.0 out of 5 stars Excellent gift for teens (or yourself)
Interesting stories of the business side of Taylor Swift management. I wonder how many teens will be inspired to pursue a career in business after reading this book?
4.0 out of 5 stars So well-researched and written!
Thanks to NetGalley and Harvard Business Review Press for the eARC!This was a fun and informative book, maybe a tiny bit more focused on business than I was expecting. But that's on me entirely; it is published by Harvard Business Review.I think the author does a great job of unraveling Taylor's business moves. I liked the way he included short examples of other companies pulling similar moves (or trying to). And I also enjoyed the way he broke up the book - into her different albums and the Eras Tour. I also really appreciated that he didn't just focus on the positive elements of her career, but he also discussed (in more detail than I would have expected) the situation with Kanye and Kim, as well as the albums that did less well (I refuse to say they were flops): Reputation and Lover.
5.0 out of 5 stars Good,good,good
Very fast trade, fully recommend!!!!
3.0 out of 5 stars Good, but not great.
My thoughts on this book as an elder Swiftie:The good: speaking as someone who has worked in research and marketing for 30+ years, from a business perspective, I really appreciated the insights into the recording industry as this is not my area of focus. The book is well-written and exhaustively researched as any HBR publication should be. I liked the way the author used album titles or song lyrics as section/chapter titles, and it was fun to learn more about some of her earlier career moves that I had not known as I joined the Swiftdom in the rep era.The meh: As others have noted, it is entirely secondarily sourced; i.e. based off previous articles/books/interviews/etc. with no apparent attempt made at comment from the subject of the book herself. If you're looking for something new, you aren't going to find it here.Even so, I thought the first half or so of the book was really good - up until the section where reputation started, and then it lost momentum. In total, almost 70% of the book is pre-reputation (157 pages) with only another 81 pages total on rep, Lover, folklore, evermore, Midnights, The Eras tour, and TTPD is relegated to a couple of pages in the epilogue. It felt like the author was rushing to finish it or he ran out of steam after the first half of her career. (To be fair: she is prolific! There's a lot of content there!) I would have been so much more interested to read more about the last 10 years of her career because IMO her most interesting growth and development has occurred in the last decade.The egregious: There are a number of absolutely inexcusable errors or oversights including:-He spent a lot of time on her 'downfall' resulting from the Kanye/Kim tape and only later barely touched on the fact that they had presented an edited version of it. He strongly reinforces the narrative that she was calculating in crafting her image and although he acknowledges that she was brilliant in her recovery, he doesn't address how the lies and the impact to her psyche fueled her. This is Taylor 101 stuff and is fundamental to understanding, in her words, "how much she will inconvenience herself to prove a point."-Zero pages discussing 13 Management ... how on earth HBR allowed this total oversight is beyond me. *That* is a business book I would really like to read; hope I don't have to wait for it to be declassified in 50 years.-Scooter Braun is probably perfectly happy with how he comes across in this book, enough said there-The Eras Tour - *the highest-grossing tour in history* - is relegated to a total of 7 (SEVEN) pages in the last chapter. He spent just one sentence talking about the halo effect on the local economies in the cities where she played; not a single word on her charitable donations.-TTPD is only mentioned in the epilogue, which is understandable given that the book had been more or less finished when it was released, but he attributes the inspiration of nearly the entire album as her breakup with Matty Healy with a brief nod to her (at the time) blossoming relationship with Travis - reinforcing the "all her songs are about her exes" narrative (and he didn't even get THAT right.)Overall: I wanted to love it ... but I just liked it.
5.0 out of 5 stars Really entertaining! Loved it.
i'm a picky swiftie, and this book is SO good. it's such an entertaining read that stays close to Taylor, and thankfully is written like a story, NOT like a list of boring business lessons and terms. i loved reading what went into Taylor's decision-making in every single era of her career, and it helped clarify how she became the major superstar she is today. the author clearly respects Taylor and put a lot of time and effort into writing and researching this book. i didn't expect to learn as much as I did, and it was fun to see Taylor's decisions and accomplishments explained in new ways. If you love Taylor or are simply interested in finding out how and why this whole phenomenon happened, you should buy this book!
A great TS book to read
Great read
Provides the why behind Swift’s rise
A great book for anyone interested in business strategy but also pop culture. Taylor Swift is a cultural phenomenon and this book chronicles her ascent while providing in-depth stories and context as to why she’s this successful.
Brilliant book
Really brilliant book about an amazing lady with great vision
Mais um bom livro
Very good
Inspiring Story
Very detailed professional journey of Ms Taylor Swift . Great research work done by Author in documenting every minute aspect of her career progression with vision and strategy in every step from a very early age of just 12/13 years . This is valuable lesson on purpose driven , determined pursuit of career always rightly identifying her fans and engaging with them creating market of her own with exclusive music offerings for the fans and larger market . Inspiring story .
Visit the Harvard Business Review Press Store
There's Nothing Like This: The Strategic Genius of Taylor Swift
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Visit the Harvard Business Review Press Store
There's Nothing Like This: The Strategic Genius of Taylor Swift
AED13109
Quantity:
Order today to get by 7-14 business days
Delivery fee of AED 20. Free for orders above AED 200.
Imported From: United States
At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.
BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.
Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.
If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.
Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.
All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.
While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.
Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.
BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.
All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.
All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.
Description:
Editorial Reviews
Review
"…his synthesis of original research, business analysis, and previous interviews to explore Swift's position at the nexus of business, innovation, and creativity is excellent." — Library Journal
"For Swifties, this book incorporates a deep well of fascinating stories about her career. But for marketers and business leaders, there are nine principles she embodies that should be foundational to every marketing plan. From owning the narrative to creating immersive experiences, Swift has created a playbook that is a goldmine for CMOs looking to build lasting relationships with customers and drive brand loyalty." — CMSWire
“I've always admired gifted entrepreneurs who aren't degreed but nevertheless possess preternatural business abilities. That's why I enjoyed There’s Nothing Like This: The Strategic Genius of Taylor Swift, the incredible absorbing new book by Harvard Business Review Editor Kevin Evers." — Boston Business Journal
Named one of "The Next Big Idea Club's April 2025 Must-Read Books"
"The sharp analysis of Swift's branding and financial dealings reveals how a canny business sense is as integral to stardom as artistic talent. It's a unique take on the ubiquitous musician." — Publisher's Weekly
Advance Praise for There's Nothing Like This:
"Absolutely terrific, and riveting to read. This is a phenomenal story, and it's full of implications for business, culture, and even politics. A standing ovation for Taylor Swift for her huge success—and another one for Kevin Evers for this wonderful book." — Cass R. Sunstein, coauthor, Nudge; author, How to Become Famous
"Thirty-plus years of studying achievement and influence have taught me that winners rarely know why they win. They think they know, but the truth is that a lot of it comes down to good instincts. Which is why someone like Taylor Swift needs someone like Kevin Evers, who brings mesmerizing research and insights to his fantastic retelling of Swift's extraordinary story.” — Heidi Grant, author, Nine Things Successful People Do Differently
"Packed with fascinating stories and insights, There's Nothing Like This shows how Swift has made a signature of constantly reinventing herself while also remaining quintessentially authentic. The book reveals how stretching beyond your core identity is the secret to lasting career success." — Herminia Ibarra, professor, London Business School; author, Act Like a Leader, Think Like a Leader and Working Identity
"We couldn't put this book down. Kevin Evers introduced us to the sides of Swift we didn't know—category disruptor, fearless innovator, visionary leader—and explained her astonishing cultural and economic rise with unprecedented rigor." — Frances Frei and Anne Morriss, bestselling authors, Move Fast & Fix Things; hosts of the podcast Fixable
About the Author
Kevin Evers is a senior editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success.
Reviews:
5.0 out of 5 stars A Masterclass in Branding and Business Strategy. Don't Judge a Book Buy It's Title
Don’t judge a book by its cover (or the title, in this case). This book isn’t just for Swifties. It is equally valuable for anyone in business who works on go-to-market, marketing, or customer acquisition strategy. Kevin Evers has written a strategy book that takes the reader through the 20-year evolution of a brand, and Taylor Swift happens to be the case study. From exploring concepts like blue ocean strategy, to rebranding, to leveraging advances in digital technology, the savvy reader will recognize patterns and learn how to apply them to their own brand.Admittedly, I admire Taylor Swift as both a businesswoman and an artist. As I read through the book, I also took the time to listen to the songs referenced in each chapter, which made the experience feel multi-dimensional along the way. As a bonus, the author provides a rich section of additional readings. The reference materials and the thorough back matter of the book amount to a masterclass in sourcing concepts that can sharpen strategic thinking and guide brand decision-making.
4.0 out of 5 stars Good except for one critical omission
An informative analysis with one glaring flaw: After spending so many pages on the controversy around Taylor’s alleged approval of Kanye’s lyrics “I made that bitch famous,” not once does Evers clarify that it was subsequently proven that Taylor was not the liar and that the recorded “evidence” was edited to make her appear to be lying. He does say the recording was edited, but does not clarify or emphasize Taylor’s truthfulness, which is essential to the narrative. If you’re going to analyze Taylor’s strategic genius, you must include her integrity, which is foundational to her identity, not fake.
5.0 out of 5 stars Tay tay 4 life
Great quick read. A lot of good insight into some good business practices and hit to keep going when now one believes in you
5.0 out of 5 stars Excellent gift for teens (or yourself)
Interesting stories of the business side of Taylor Swift management. I wonder how many teens will be inspired to pursue a career in business after reading this book?
4.0 out of 5 stars So well-researched and written!
Thanks to NetGalley and Harvard Business Review Press for the eARC!This was a fun and informative book, maybe a tiny bit more focused on business than I was expecting. But that's on me entirely; it is published by Harvard Business Review.I think the author does a great job of unraveling Taylor's business moves. I liked the way he included short examples of other companies pulling similar moves (or trying to). And I also enjoyed the way he broke up the book - into her different albums and the Eras Tour. I also really appreciated that he didn't just focus on the positive elements of her career, but he also discussed (in more detail than I would have expected) the situation with Kanye and Kim, as well as the albums that did less well (I refuse to say they were flops): Reputation and Lover.
5.0 out of 5 stars Good,good,good
Very fast trade, fully recommend!!!!
3.0 out of 5 stars Good, but not great.
My thoughts on this book as an elder Swiftie:The good: speaking as someone who has worked in research and marketing for 30+ years, from a business perspective, I really appreciated the insights into the recording industry as this is not my area of focus. The book is well-written and exhaustively researched as any HBR publication should be. I liked the way the author used album titles or song lyrics as section/chapter titles, and it was fun to learn more about some of her earlier career moves that I had not known as I joined the Swiftdom in the rep era.The meh: As others have noted, it is entirely secondarily sourced; i.e. based off previous articles/books/interviews/etc. with no apparent attempt made at comment from the subject of the book herself. If you're looking for something new, you aren't going to find it here.Even so, I thought the first half or so of the book was really good - up until the section where reputation started, and then it lost momentum. In total, almost 70% of the book is pre-reputation (157 pages) with only another 81 pages total on rep, Lover, folklore, evermore, Midnights, The Eras tour, and TTPD is relegated to a couple of pages in the epilogue. It felt like the author was rushing to finish it or he ran out of steam after the first half of her career. (To be fair: she is prolific! There's a lot of content there!) I would have been so much more interested to read more about the last 10 years of her career because IMO her most interesting growth and development has occurred in the last decade.The egregious: There are a number of absolutely inexcusable errors or oversights including:-He spent a lot of time on her 'downfall' resulting from the Kanye/Kim tape and only later barely touched on the fact that they had presented an edited version of it. He strongly reinforces the narrative that she was calculating in crafting her image and although he acknowledges that she was brilliant in her recovery, he doesn't address how the lies and the impact to her psyche fueled her. This is Taylor 101 stuff and is fundamental to understanding, in her words, "how much she will inconvenience herself to prove a point."-Zero pages discussing 13 Management ... how on earth HBR allowed this total oversight is beyond me. *That* is a business book I would really like to read; hope I don't have to wait for it to be declassified in 50 years.-Scooter Braun is probably perfectly happy with how he comes across in this book, enough said there-The Eras Tour - *the highest-grossing tour in history* - is relegated to a total of 7 (SEVEN) pages in the last chapter. He spent just one sentence talking about the halo effect on the local economies in the cities where she played; not a single word on her charitable donations.-TTPD is only mentioned in the epilogue, which is understandable given that the book had been more or less finished when it was released, but he attributes the inspiration of nearly the entire album as her breakup with Matty Healy with a brief nod to her (at the time) blossoming relationship with Travis - reinforcing the "all her songs are about her exes" narrative (and he didn't even get THAT right.)Overall: I wanted to love it ... but I just liked it.
5.0 out of 5 stars Really entertaining! Loved it.
i'm a picky swiftie, and this book is SO good. it's such an entertaining read that stays close to Taylor, and thankfully is written like a story, NOT like a list of boring business lessons and terms. i loved reading what went into Taylor's decision-making in every single era of her career, and it helped clarify how she became the major superstar she is today. the author clearly respects Taylor and put a lot of time and effort into writing and researching this book. i didn't expect to learn as much as I did, and it was fun to see Taylor's decisions and accomplishments explained in new ways. If you love Taylor or are simply interested in finding out how and why this whole phenomenon happened, you should buy this book!
A great TS book to read
Great read
Provides the why behind Swift’s rise
A great book for anyone interested in business strategy but also pop culture. Taylor Swift is a cultural phenomenon and this book chronicles her ascent while providing in-depth stories and context as to why she’s this successful.
Brilliant book
Really brilliant book about an amazing lady with great vision
Mais um bom livro
Very good
Inspiring Story
Very detailed professional journey of Ms Taylor Swift . Great research work done by Author in documenting every minute aspect of her career progression with vision and strategy in every step from a very early age of just 12/13 years . This is valuable lesson on purpose driven , determined pursuit of career always rightly identifying her fans and engaging with them creating market of her own with exclusive music offerings for the fans and larger market . Inspiring story .
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