5.0 out of 5 stars Surprisingly Effective & Stylish – A Nice Upgrade for My Car

M.M. · April 17, 2025

(function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } I’ve been using the Urban Naturals Car Air Freshener (Black Dice scent) for about three weeks now, and I have to say, I’m pleasantly surprised. I wasn’t expecting much beyond a typical car freshener, but this one actually stands out — both in design and performance.First off, the packaging and build are quite premium. It comes in a small glass bottle with a real wooden top that acts as a diffuser. There’s also the option to hang it from the rearview mirror or clip it to the air vent — I went with the hanging style, and it adds a nice aesthetic to the car. Doesn’t look tacky at all like those tree-shaped fresheners.The scent — Black Dice — is hard to describe but in a good way. It's clean, a little musky, and not too overpowering. It almost has that "new car" vibe with a hint of cologne. Definitely more mature and subtle than fruity or sweet scents.It started off quite strong in the first few days, then mellowed out, which I actually prefer. Right now, it's a soft background fragrance that freshens the air without punching me in the face every time I get in. I can still smell it faintly after 3+ weeks, so I believe their “45+ days” claim could be legit.Only downside? If it tilts too much while hanging, there’s a slight chance of the oil touching the wood cap and maybe leaking a little. Hasn’t happened to me yet, but I can see how it could if not secured properly. Just something to watch out for.All in all, this is a solid pick if you’re looking for a freshener that looks classy and doesn’t scream “cheap fragrance.” I’ll probably try one of their other scents next time to see how it compares.

3.0 out of 5 stars Cute bottle, strong scent!

B.A. · April 14, 2025

First, please note that this is a single air freshener, not a 3 pack. Despite all the photos that show 3. (There is a 3pk option for around 16, but the 7 buck option is a single) The little bottle and hanging/scent rope is cute, as is the optional vent clip setup with 2 scent sticks. (Both options come with each bottle.) I used the vent clip option, which works OK. It does interfere with the normal operation of the vent.The scent is pretty strong! Too strong for my taste, but I know that will fade in time. Unfortunately, I'm not a huge fan of the scent either. (I got the Black Dice scent) But, that's a personal taste thing, and an unfortunate byproduct of buying online without being able to smell it first.

5.0 out of 5 stars Smells Amazing and Lasts Forever

T. · April 24, 2025

I love this scent—it's a perfect blend of citrus, woods, lavender, and a touch of leather. Super balanced and not overpowering at all. The little 8ML bottle is really cute but don’t let the size fool you—it packs a punch!It comes with everything you need: a vent clip, diffuser sticks, and a rope so you can use it however works best for you. I started with the vent clip in my car and wow, it made the whole space smell incredible. I even noticed the scent lingering on my fingers after handling the bottle—even after washing my hands! That's how long-lasting it is.Also, love that it's made in the USA. Overall, it’s a great value and a great vibe. Definitely recommending this to friends.

4.0 out of 5 stars Masculine-scented air freshener with long-lasting oil diffuser design

P.S. · April 10, 2025

The design of this air freshener is very cool. The instructions were clear and easy to understand. I wanted to use this with the included vent clip, and the conversion process was not difficult, other than a little bit of fiddly work to get the sticks to both go in the top. For some reason, one stick blocked the other side if you insert it into one of the two holes first. They worked once I switched the order I inserted them. I suspect this was just a minor misalignment on the drill holes, and I was able to get them in without too much trouble. The "Black Ice" scent isn't my favorite, but that's mainly just because it smells very masculine, like one of the traditional tree-shaped car fresheners. Given that I bought this for my husband's car, and he likes it, I'd say it works fine for the target audience. I do like that this oil-based freshener and the diffuser design make this much less overpowering and longer lasting than traditional car fresheners.

5.0 out of 5 stars Smells like a clean scented cologne.

O. · April 23, 2025

Got the black dice scented car freshener oil diffuser.It's a clean smell but also has a bit of cologne like hints to it.I really like the way this looks. To hang all you really have to do it take off the inside cap and tip upside down then tie to hang. It comes with a vent clip if you'd rather use it that way. Pretty easy too you just add the sticks inplace of the string and put the clip under the lid.Very nice fragrance and I have been using for a few weeks and still seems like the oil is full so should last a while.

3.0 out of 5 stars Strong scent

C.i.K. · April 30, 2025

The pros: easy to use whether hanging from the rear view mirror or using the vent clip. Lasts for about a month until the scent dissipates.Cons: The scent is masculine and smells very much like strong soap or cologne. Not my favorite scent, but can be nice to cover car odors.

5.0 out of 5 stars A Car Freshener That Actually Looks (and Smells) Cool!

C. · April 16, 2025

I'm loving this diffuser so far! I grabbed it because the design caught my eye. It’s sleek and stylish, unlike those cardboard trees we're all tired of seeing. Setting it up was a breeze too. You can either clip it to the vent or just let it hang from your rearview mirror. I chose the mirror since it gives my ride some personality.And let me tell you, the scent is spot on. It's got this fresh, clean men's fragrance scent that's strong enough to actually cover up the afterwork gym smells. Haven't had it long enough yet to say how long it'll last but so far it's been impressive. If you're tired of boring fresheners and want something that looks as good as it smells, definitely give this one a shot!

5.0 out of 5 stars Car Freshener

A.S. · May 24, 2025

Beautufilly scented car frabgrance. The ease of use is what I appreciate about these car diffusers.