Description:
Editorial Reviews
Review
"…innovation very rarely takes the form of an entirely new idea; instead, it recombines existing ones. And people often reach the same conclusions independently. That is the message of "Like", an entertaining new book by Martin Reeves and Bob Goodson on the origins of the "like" button." — The Economist
"… a stimulating inquiry into the creation and consequences of the "like" button…. thought-provoking." — Publisher's Weekly
Advance Praise for Like:
"This book isn't just about a button—it's a compelling journey through the messy process of innovation and a must-read for anyone curious about the hidden stories behind the things we click every day." — Biz Stone, cofounder, Twitter
"Terrific, fun, and keenly illuminating. Reeves and Goodson tell the remarkable tale of the like button—and use it as the foundation for a host of insights into innovation, the brain, and our species." — Cass R. Sunstein, author, How to Become Famous; coauthor, Nudge
"If you’re looking for a book to 'like,' I strongly recommend this one. It's a can't-put-it-down page-turner. A fun and instructive read!" — Rita McGrath, strategist; professor, Columbia Business School; and author, Seeing Around Corners and The End of Competitive Advantage
"Like is wildly original. Who would have thought that such a simple button could hide a deep understanding of technology, money, and regulation?" — Niels Lunde, Editor in Chief, Dagbladet Børsen
"Fast-paced and full of original insights, this book will open your eyes to a much richer and more textured story of the rise of social media." — Anna Lembke, MD, New York Times bestselling author, Dopamine Nation
"A captivating exploration, revealing how this humble icon transformed the way people all over the world interact. A must-read for those intrigued by the power of simple innovations to influence society." — Karim R. Lakhani, Dorothy and Michael Hintze Professor of Business Administration, Harvard Business School; coauthor, Competing in the Age of AI
"Innovation in technology is by no means orderly, planned, and predictable. A riveting tale." — W. Brian Arthur, author, The Nature of Technology
"Like, WOW!" — Paul Buchheit, creator, Gmail; cofounder, FriendFeed
About the Author
Martin Reeves is Chairman of the BCG Henderson Institute, BCG's think tank for developing new ideas in business. He is a coauthor of Your Strategy Needs a Strategy and The Imagination Machine. Reeves also shares his ideas and research on business strategy and innovation in articles, podcasts, speeches, and other outlets. Bob Goodson is President and founder of Quid, a visual analytics company. He has extensive experience working in Silicon Valley, including as part of the founding team at Yelp, where he was employee number one and played a key role in the genesis of the like button.
Reviews:
5.0 out of 5 stars A brilliant bundle of intriguing insights
The authors unravel the history and impact of the Like button in a compelling "want to keep reading" narrative
5.0 out of 5 stars A refreshing and unexpected take on innovation and Silicon Valley
Loved this book! A fascinating mix of personalities, insights into the messiness of innovation (there are no overnight successes), business lessons on a meta and practical scale, and zany facts woven in from anthropology, neuroscience, Hollywood, the Romans and back. I generally don’t read nonfiction for pleasure, but this was like part dinner party conversation, part history lesson, part movie script. I especially liked the personal anecdotes about the early days of social media startups. Highly recommend!
5.0 out of 5 stars Interesting early takes on the internet changing.
The thing I like about this book was the various conversations with a lot of the people that were working on internet based innovation over the years.
3.0 out of 5 stars No surprising discoveries or ideas
The book reviews the history of the Like button and discusses some futuristic options. Unfortunately, I didn’t find any surprising discoveries or ideas in it.
4.0 out of 5 stars Don't push that button!
If you live in a world of social media — don't we all? — then you might want to get a cup of coffee and sit down with the new book from Martin Reeves and Bob Goodson, 𝘓𝘪𝘬𝘦: 𝘛𝘩𝘦 𝘉𝘶𝘵𝘵𝘰𝘯 𝘛𝘩𝘢𝘵 𝘊𝘩𝘢𝘯𝘨𝘦𝘥 𝘵𝘩𝘦 𝘞𝘰𝘳𝘭𝘥.Reeves and Goodson deliver a compelling exploration of one of the most deceptively simple yet transformative inventions of the digital age — the “like” button. What began as a humble thumbs-up icon has evolved into a global behavioral trigger, shaping how we communicate, consume, and connect online.The book traces the button’s origins from early platforms like Digg to its mainstream adoption by Facebook in 2009 — despite some initial resistance from Mark Zuckerberg, who thought it might somehow disrupt sharing. The authors, both seasoned #business #strategists, use this origin story as a springboard to examine the broader implications of digital affirmation.Four key themes drive the book:𝗡𝗲𝘂𝗿𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁. Dopamine-driven feedback loops created by likes link to evolutionary instincts around information sharing and social reward.𝗗𝗮𝘁𝗮 𝗮𝗻𝗱 𝗦𝘂𝗿𝘃𝗲𝗶𝗹𝗹𝗮𝗻𝗰𝗲. Likes serve as breadcrumbs for data brokers, enabling precise tracking of user preferences and fueling targeted advertising.𝗣𝗼𝗹𝗮𝗿𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗘𝗰𝗵𝗼 𝗖𝗵𝗮𝗺𝗯𝗲𝗿𝘀. Algorithmic amplification of liked content can reinforce biases and contribute to political and cultural polarization.𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆. The "like" button is a great example of how small design choices can yield massive societal consequences.One critical takeaway from the book... the like button isn't just a tool for engagement, it’s a mirror into our psychological vulnerabilities and a lever for influence. Its ubiquity masks its power, making it essential to scrutinize how social media shapes our behavior and beliefs.The book is filled with a lot of gems, but one quote stood out to me: “𝘍𝘰𝘳 𝘴𝘶𝘤𝘩 𝘢 𝘴𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘶𝘯𝘢𝘴𝘴𝘶𝘮𝘪𝘯𝘨 𝘪𝘯𝘷𝘦𝘯𝘵𝘪𝘰𝘯 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘰𝘯 𝘴𝘶𝘤𝘩 𝘴𝘤𝘢𝘭𝘦 𝘢𝘯𝘥 𝘱𝘰𝘸𝘦𝘳, 𝘪𝘵 𝘮𝘶𝘴𝘵 𝘣𝘦 𝘵𝘢𝘱𝘱𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘷𝘦𝘳𝘺, 𝘷𝘦𝘳𝘺 𝘣𝘪𝘨.”𝘓𝘪𝘬𝘦 serves as a timely reminder that even the smallest digital gestures can carry profound weight — and that understanding their origins is key to navigating our increasingly algorithm-driven world.
5.0 out of 5 stars A fascinating insight into how technology influences the way we live
Thoroughly enjoyed this. A holistic view on how technology is really developed and what matters to us in society.
5.0 out of 5 stars Brilliantly constructed, thoroughly researched, and profoundly thought-provoking
This examination of the ubiquitous "like" button offers critical insights not merely into contemporary digital phenomena, but into the very nature of innovation and its management in the modern enterprise. Reeves and Goodson – the former a master of everything strategy and the latter possessing the invaluable perspective of the practitioner involved in its genesis – reveal a process far removed from tidy strategic plans. In this book, we see innovation emerging, as it so often does, serendipitously, from addressing immediate operational needs rather than grand design. The critical lesson for the executive is the need for preparedness and adaptability to recognize and nurture such emergent functions, rather than relying solely on prediction or top-down directives. That such a simple mechanism, explored even down to its symbolic choice, could become a near-universal tool for social feedback and interaction demands serious management attention to understand its underlying effectiveness and purpose, both intended and realized.The effectiveness of this tool, however, rests firmly on understanding the human element – the user, their motivations, and social needs, which the authors explore through various necessary disciplines beyond mere technology. Furthermore, the book rightly dissects the business mechanisms that convert this interaction into economic results, forcing us to ask: What value is truly being co-created, for which customer, and for whom is the enterprise ultimately effective and accountable? Crucially, the authors also confront the significant societal side effects, reminding us that managing the social impacts of our enterprises and their technologies is not peripheral but a central responsibility of management. Considering the future evolution, this work serves as a necessary study for the thinking manager seeking to understand the dynamics of modern communication, the unpredictable path of innovation, and the enduring need for effective, purposeful, and responsible management in a rapidly changing technological landscape. It is an absolutely fascinating read!
Spannend und kurzweilig!
Spannendes Buch, das die Geschichte des "Like" Button erzählt und in historischen Kontext setzt (z.B. erklärt, warum eigentlich der "Daumen hoch" eine so universelle Geste ist). Zudem werden geschäftliche und gesellschaftliche Implikationen diskutiert. Kurzweilig geschrieben!
A “like” is for life…
Don’t be fooled by the simple and unassuming title of this book, since it casts a very bright light on something that’s such a routine part of our daily repertoire. ‘Like’ is an in depth, insightful and highly analytical story about a four letter world that’s become a ubiquitous symbol of universal approval. Martin and Bob have written 8 chapters that distil a vast amount of complex and often unrelated references into a compelling and entertaining journey. It’s a must read for everyone, whether you like, dislike or choose to not engage since we’re all in this together. This is a book I’d definitely judge by its cover… “LIKE!!!”
Right on the button!
A good friend recommended this book to me (thanks DS!) and having worked for a short while in Silicon Valley, I was intrigued to dig a little deeper into the back story of the like button. I had no idea how much I was actually going to enjoy and learn from this book. It truly is a fascinating read, I’ll definitely be recommending this one to others too.
A fascinating read both on a personal and business level
A really insightful and thought provoking book. I had never really considered the concept of innovation so deeply until reading this and through the journey I found myself asking questions of not only myself, but also my own business. Thank you to Bob and Martin for bringing this to life, highly recommended 👍🏼
How the like changed the world
I am only about 50 pages into this book, and it’s gripping. A story about how technology evolves in ways we maybe don’t understand at the time, but through review how they change the world!
Visit the Harvard Business Review Press Store
Like: The Button That Changed the World
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Visit the Harvard Business Review Press Store
Like: The Button That Changed the World
AED12547
Quantity:
Order today to get by 7-14 business days
Delivery fee of AED 20. Free for orders above AED 200.
Imported From: United States
At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.
BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.
Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.
If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.
Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.
All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.
While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.
Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.
BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.
All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.
All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.
Description:
Editorial Reviews
Review
"…innovation very rarely takes the form of an entirely new idea; instead, it recombines existing ones. And people often reach the same conclusions independently. That is the message of "Like", an entertaining new book by Martin Reeves and Bob Goodson on the origins of the "like" button." — The Economist
"… a stimulating inquiry into the creation and consequences of the "like" button…. thought-provoking." — Publisher's Weekly
Advance Praise for Like:
"This book isn't just about a button—it's a compelling journey through the messy process of innovation and a must-read for anyone curious about the hidden stories behind the things we click every day." — Biz Stone, cofounder, Twitter
"Terrific, fun, and keenly illuminating. Reeves and Goodson tell the remarkable tale of the like button—and use it as the foundation for a host of insights into innovation, the brain, and our species." — Cass R. Sunstein, author, How to Become Famous; coauthor, Nudge
"If you’re looking for a book to 'like,' I strongly recommend this one. It's a can't-put-it-down page-turner. A fun and instructive read!" — Rita McGrath, strategist; professor, Columbia Business School; and author, Seeing Around Corners and The End of Competitive Advantage
"Like is wildly original. Who would have thought that such a simple button could hide a deep understanding of technology, money, and regulation?" — Niels Lunde, Editor in Chief, Dagbladet Børsen
"Fast-paced and full of original insights, this book will open your eyes to a much richer and more textured story of the rise of social media." — Anna Lembke, MD, New York Times bestselling author, Dopamine Nation
"A captivating exploration, revealing how this humble icon transformed the way people all over the world interact. A must-read for those intrigued by the power of simple innovations to influence society." — Karim R. Lakhani, Dorothy and Michael Hintze Professor of Business Administration, Harvard Business School; coauthor, Competing in the Age of AI
"Innovation in technology is by no means orderly, planned, and predictable. A riveting tale." — W. Brian Arthur, author, The Nature of Technology
"Like, WOW!" — Paul Buchheit, creator, Gmail; cofounder, FriendFeed
About the Author
Martin Reeves is Chairman of the BCG Henderson Institute, BCG's think tank for developing new ideas in business. He is a coauthor of Your Strategy Needs a Strategy and The Imagination Machine. Reeves also shares his ideas and research on business strategy and innovation in articles, podcasts, speeches, and other outlets. Bob Goodson is President and founder of Quid, a visual analytics company. He has extensive experience working in Silicon Valley, including as part of the founding team at Yelp, where he was employee number one and played a key role in the genesis of the like button.
Reviews:
5.0 out of 5 stars A brilliant bundle of intriguing insights
The authors unravel the history and impact of the Like button in a compelling "want to keep reading" narrative
5.0 out of 5 stars A refreshing and unexpected take on innovation and Silicon Valley
Loved this book! A fascinating mix of personalities, insights into the messiness of innovation (there are no overnight successes), business lessons on a meta and practical scale, and zany facts woven in from anthropology, neuroscience, Hollywood, the Romans and back. I generally don’t read nonfiction for pleasure, but this was like part dinner party conversation, part history lesson, part movie script. I especially liked the personal anecdotes about the early days of social media startups. Highly recommend!
5.0 out of 5 stars Interesting early takes on the internet changing.
The thing I like about this book was the various conversations with a lot of the people that were working on internet based innovation over the years.
3.0 out of 5 stars No surprising discoveries or ideas
The book reviews the history of the Like button and discusses some futuristic options. Unfortunately, I didn’t find any surprising discoveries or ideas in it.
4.0 out of 5 stars Don't push that button!
If you live in a world of social media — don't we all? — then you might want to get a cup of coffee and sit down with the new book from Martin Reeves and Bob Goodson, 𝘓𝘪𝘬𝘦: 𝘛𝘩𝘦 𝘉𝘶𝘵𝘵𝘰𝘯 𝘛𝘩𝘢𝘵 𝘊𝘩𝘢𝘯𝘨𝘦𝘥 𝘵𝘩𝘦 𝘞𝘰𝘳𝘭𝘥.Reeves and Goodson deliver a compelling exploration of one of the most deceptively simple yet transformative inventions of the digital age — the “like” button. What began as a humble thumbs-up icon has evolved into a global behavioral trigger, shaping how we communicate, consume, and connect online.The book traces the button’s origins from early platforms like Digg to its mainstream adoption by Facebook in 2009 — despite some initial resistance from Mark Zuckerberg, who thought it might somehow disrupt sharing. The authors, both seasoned #business #strategists, use this origin story as a springboard to examine the broader implications of digital affirmation.Four key themes drive the book:𝗡𝗲𝘂𝗿𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁. Dopamine-driven feedback loops created by likes link to evolutionary instincts around information sharing and social reward.𝗗𝗮𝘁𝗮 𝗮𝗻𝗱 𝗦𝘂𝗿𝘃𝗲𝗶𝗹𝗹𝗮𝗻𝗰𝗲. Likes serve as breadcrumbs for data brokers, enabling precise tracking of user preferences and fueling targeted advertising.𝗣𝗼𝗹𝗮𝗿𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗘𝗰𝗵𝗼 𝗖𝗵𝗮𝗺𝗯𝗲𝗿𝘀. Algorithmic amplification of liked content can reinforce biases and contribute to political and cultural polarization.𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆. The "like" button is a great example of how small design choices can yield massive societal consequences.One critical takeaway from the book... the like button isn't just a tool for engagement, it’s a mirror into our psychological vulnerabilities and a lever for influence. Its ubiquity masks its power, making it essential to scrutinize how social media shapes our behavior and beliefs.The book is filled with a lot of gems, but one quote stood out to me: “𝘍𝘰𝘳 𝘴𝘶𝘤𝘩 𝘢 𝘴𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘶𝘯𝘢𝘴𝘴𝘶𝘮𝘪𝘯𝘨 𝘪𝘯𝘷𝘦𝘯𝘵𝘪𝘰𝘯 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘰𝘯 𝘴𝘶𝘤𝘩 𝘴𝘤𝘢𝘭𝘦 𝘢𝘯𝘥 𝘱𝘰𝘸𝘦𝘳, 𝘪𝘵 𝘮𝘶𝘴𝘵 𝘣𝘦 𝘵𝘢𝘱𝘱𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘷𝘦𝘳𝘺, 𝘷𝘦𝘳𝘺 𝘣𝘪𝘨.”𝘓𝘪𝘬𝘦 serves as a timely reminder that even the smallest digital gestures can carry profound weight — and that understanding their origins is key to navigating our increasingly algorithm-driven world.
5.0 out of 5 stars A fascinating insight into how technology influences the way we live
Thoroughly enjoyed this. A holistic view on how technology is really developed and what matters to us in society.
5.0 out of 5 stars Brilliantly constructed, thoroughly researched, and profoundly thought-provoking
This examination of the ubiquitous "like" button offers critical insights not merely into contemporary digital phenomena, but into the very nature of innovation and its management in the modern enterprise. Reeves and Goodson – the former a master of everything strategy and the latter possessing the invaluable perspective of the practitioner involved in its genesis – reveal a process far removed from tidy strategic plans. In this book, we see innovation emerging, as it so often does, serendipitously, from addressing immediate operational needs rather than grand design. The critical lesson for the executive is the need for preparedness and adaptability to recognize and nurture such emergent functions, rather than relying solely on prediction or top-down directives. That such a simple mechanism, explored even down to its symbolic choice, could become a near-universal tool for social feedback and interaction demands serious management attention to understand its underlying effectiveness and purpose, both intended and realized.The effectiveness of this tool, however, rests firmly on understanding the human element – the user, their motivations, and social needs, which the authors explore through various necessary disciplines beyond mere technology. Furthermore, the book rightly dissects the business mechanisms that convert this interaction into economic results, forcing us to ask: What value is truly being co-created, for which customer, and for whom is the enterprise ultimately effective and accountable? Crucially, the authors also confront the significant societal side effects, reminding us that managing the social impacts of our enterprises and their technologies is not peripheral but a central responsibility of management. Considering the future evolution, this work serves as a necessary study for the thinking manager seeking to understand the dynamics of modern communication, the unpredictable path of innovation, and the enduring need for effective, purposeful, and responsible management in a rapidly changing technological landscape. It is an absolutely fascinating read!
Spannend und kurzweilig!
Spannendes Buch, das die Geschichte des "Like" Button erzählt und in historischen Kontext setzt (z.B. erklärt, warum eigentlich der "Daumen hoch" eine so universelle Geste ist). Zudem werden geschäftliche und gesellschaftliche Implikationen diskutiert. Kurzweilig geschrieben!
A “like” is for life…
Don’t be fooled by the simple and unassuming title of this book, since it casts a very bright light on something that’s such a routine part of our daily repertoire. ‘Like’ is an in depth, insightful and highly analytical story about a four letter world that’s become a ubiquitous symbol of universal approval. Martin and Bob have written 8 chapters that distil a vast amount of complex and often unrelated references into a compelling and entertaining journey. It’s a must read for everyone, whether you like, dislike or choose to not engage since we’re all in this together. This is a book I’d definitely judge by its cover… “LIKE!!!”
Right on the button!
A good friend recommended this book to me (thanks DS!) and having worked for a short while in Silicon Valley, I was intrigued to dig a little deeper into the back story of the like button. I had no idea how much I was actually going to enjoy and learn from this book. It truly is a fascinating read, I’ll definitely be recommending this one to others too.
A fascinating read both on a personal and business level
A really insightful and thought provoking book. I had never really considered the concept of innovation so deeply until reading this and through the journey I found myself asking questions of not only myself, but also my own business. Thank you to Bob and Martin for bringing this to life, highly recommended 👍🏼
How the like changed the world
I am only about 50 pages into this book, and it’s gripping. A story about how technology evolves in ways we maybe don’t understand at the time, but through review how they change the world!
Similar suggestions by Bolo
More from this brand
Similar items from “Computers & Technology”
Share with
Or share with link
https://www.bolo.ae/products/UO0Q8KZ8TMG