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e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral

Description:

About this item:

  • LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
  • MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
  • BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
  • FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.
  • Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.

    What it is:
    Long-lasting satin finish foundation that delivers medium buildable coverage
    Breathable formula doesn’t look or feel cakey
    Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts

    Why you'll love it:
    Available in 36 shades for a wide range of skin tones
    Non-comedogenic (won’t clog pores)
    Just-right coverage at an OMG price

    Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product

    Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

    Review:

    4.6 out of 5

    92.31% of customers are satisfied

    5.0 out of 5 stars Best Foundation Ever

    A. · June 15, 2025

    (function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } Just bought this again, even though I just got the first one a couple of weeks ago. DO NOT WANT TO RUN OUT OF THIS PRODUCT! It is exceptional on every level. You have beautiful, flawless coverage that is lightweight and get this...it lasts all day. I never have to refresh or apply more. It just is a beautiful foundation. Will never use anything else! The price point is phenonmenal. I even purchased the powder, which again is amazing! All of my brow and eye makeup is already ELF, but boy they hit a home run for everything you need in terms of your face and eyes. Stunning! THANK YOU ELF!

    5.0 out of 5 stars A must try!

    C.P. · June 8, 2025

    I've been watching YouTube videos and kept hearing rave reviews about this e.l.f. Soft Glam Foundation on mature skin. The powder I had been using for years just wasn't cutting it anymore. I figured at the $8.00 price point if I didn't like it, it was no big deal. Boy, not only do I like it, but I love it! I purchased Fair Cool and for once it was the right color for me. I also bought the e.l.f Dual-Ended Cream + Powder Brush to pair with it. I'd never applied foundation with a brush and it's a game changer! You will not go wrong with this foundation and compared to the really expensive foundations out there this is a win, win, win! Please do yourself a favor and try it.

    4.0 out of 5 stars Great for maturing skin

    M. · May 18, 2025

    Hoping this helps someone like me - I’m in my late thirties and my skin is definitely showing signs of aging. I haven’t worn foundation regularly in years because I couldn’t find one that wouldn’t settle into, and accentuate, my fine lines, making me look like a crusty baked good by the end of the day. This popped up several times in my various searches to find a good medium-coverage foundation for mature-ish, oily skin with lots of red sun damage to hide. elf is hit and miss for me - the products that are good are REALLY good, but the products that are bad are REALLY bad. Took the leap and I’m so glad I did! The shade is a surprisingly great match, the coverage is light to medium and very buildable, it hides my redness just enough and doesn’t accentuate my fine lines. The finish is beautiful - satiny with a bit of a glow. My only complaint is the coverage fades after a few hours. I didn’t have my setting spray with me so perhaps that will help.TLDR; great foundation for maturing, oily skin. Definitely needs a setting spray.

    5.0 out of 5 stars Foundation Luxury

    R. · May 31, 2025

    What a wonderful, luxurious foundation. You can apply it with light, medium, or full coverage. You can find your PERFECT shade match. There are so many to choose from. If you have cool tones in your skin, the cool tone shades really perform. I will certainly purchase this again. It's now on my daily makeup routine. I love the satin finish. The smell is minimal and is not an oily or dewy finish. The price point is right on. I can't believe how much money I have burned on expensive foundations. E.l.f. I love you.

    3.0 out of 5 stars Didn't last on mature skin

    r. · June 16, 2025

    I really wanted to like this product. After giving it a chance and wearing a few times, it doesn't work on mature skin. It settled into fine lines and looked patchy by the end of the day. I have normal skin and have a very good skincare routine. It just didn't work for me. At this price, it's worth a try for you. You may do better than I did :)

    5.0 out of 5 stars ELF medium build foundation

    S.S. · June 9, 2025

    This stuff works pretty good for a medium coverage foundation. It matches my skin tone, pretty well and it’s well textured to go on smooth. I use a primer before hand so the foundation goes on more smoothly. Overall, this is a pretty decent medium coverage foundation for the price and as a plus it’s vegan..

    5.0 out of 5 stars Great product and value

    V. · June 7, 2025

    I love this foundation, it’s now my favorite, it goes on smoothly, doesn’t settle into creases (I’m 68) stays put all day, gives me good coverage, where others can be too heavy or they don’t cover imperfections at all and the color is perfect I put the foundation on after my moisturizer and it’s not shiny or greasy. Perfect for meGreat value

    5.0 out of 5 stars THIS IS FOR YOU, COOL TONED GIRLS!!!

    i. · May 24, 2025

    I love this foundation!! I wear it nearly every day and I find it to be perfect for my combo skin. It stands true to its claims to be buildable coverage, and (along with the rest of my makeup routine, which primarily happens to be elf) leaves my skin looking hydrated and even. Cons: sometimes it’s a bit slippy, and I used it on my sister’s face (who has much smoother skin than mine) and found that it had trouble staying in place/blending with the other products. It could have just been the way I was using it though. For the most part in my own use, it works perfectly.

    Super fond de teint

    A.S. · April 19, 2025

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    Prisvärd och bra

    A.J. · October 4, 2024

    Den är utan tvekan en av de bättre foundations jag haft. Lätt att applicera, ser inte pudrig ut och håller hela dagen.Dessutom är priset svårslaget.

    Ok

    T. · April 2, 2025

    Ottimo prodotto, assolutamente da applicare con primer e cipria altrimenti da un effetto olio sulla pelle

    Trop clair

    A. · May 7, 2025

    Teinte un peu trop clair

    Gute Foundation!

    J.R. · June 12, 2025

    Mittlere Deckkraft, auch für reifere Haut gut geeignet.

    e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral

    4.3

    AED5208

    Color: 25 Light Neutral
    44 Tan Cool product image51 Deep Cool product image53 Deep Neutral product image61 Rich Cool product image40 Tan Warm product image55 Deep Warm product image63 Rich Warm product image23 Light Cool product image24 Light Warm product image60 Rich Cool product image35 Medium Cool product image20 Light Cool product image14 Fair Cool product image30 Medium Warm product image62 Rich Warm product image42 Tan Neutral product image45 Tan Warm product image54 Deep Neutral product image11 Fair Neutral product image41 Tan Neutral product image50 Deep Warm product image22 Light Warm product image12 Fair Warm product image25 Light Neutral product image64 Rich Neutral product image13 Fair Neutral product image15 Fair Warm product image10 Fair Cool product image31 Medium Neutral product image33 Medium Warm product image65 Rich Neutral product image52 Deep Cool product image43 Tan Cool product image32 Medium Neutral product image21 Light Neutral product image34 Medium Cool product image

    Quantity:

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    Return and refund policies

    Product origin: United States

    Electrical items shipped from the US are by default considered to be 120v, unless stated otherwise in the product description. Contact Bolo support for voltage information of specific products. A step-up transformer is required to convert from 120v to 240v. All heating electrical items of 120v will be automatically cancelled.

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