Deliver toUnited Arab Emirates
wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum

Description:

  • Makeup Primer Serum: This lightweight, hydrating water-bases serum preps and primes skin for longer lasting makeup application. Formulated with nourishing Rose Water, Camellia Leaf, and Green Tea Extracts
  • Prep and Prime: This makeup primer helps blur and soften imperfections and the silky, creamy texture creates the perfect canvas so foundation glides on effortlessly for a luminous, flawless finish
  • Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match
  • Always Cruelty Free: We are 100% cruelty free and always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more
  • Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you

  • A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application. Formulated with skin-nourishing ingredients, including rose water, Camellia lead extract and green tea extracts, that moisturize and smooth the skin. The silky, creamy texture Creates the perfect canvas for a smooth, even complexion, so that foundation glides on effortlessly for a luminous, flawless finish.

    Reviews:

    5.0 out of 5 stars Better Alternative to Elf👀

    M.C. · August 23, 2025

    Shoutout wet n wild! This is a great (and better!) alternative to elf’s power grip with 4% Niacinamide. This wet n wild primer has 5% niacinamide!!! That extra 1% counts! I love that it feels great on my skin, and makes my makeup base so pretty and even. My makeup looks absolutely amazing after using this product. It also stays put for hours!!! Treat yourself to this one ladies!🫶🏻

    5.0 out of 5 stars This is great hydrating Primer for great price!

    K.T. · June 17, 2024

    wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum stacks up to what it advertises. It is lightweight hydrating formula that I use before I put on any makeup. It goes on smoothly and dries quickly. I find that it is nicely hydrating without being too oily. I tend to have T zone skin and this doesnt cause it to be shiny but instead my makeup goes on smoother and doesnt fall into lines as it slightly pumps up the skin. It comes in easy little bottle with a dropper - you just need a couple drops to put on your face. It's lightweight and doesnt feel greasy. My makeup stayed on all day and looked great. No need to buy fancy expensive primer the wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum works great as a makeup primer and makes my makeup stay on and look good. Definitely worth the price and is a great purchase!!

    4.0 out of 5 stars Great Product

    C.G. · June 4, 2025

    Good product but either the formula is too thick or the pump is broken.

    5.0 out of 5 stars Good product great price.

    B.Q. · May 1, 2025

    Repurchased 4 times, 3 on Bolo. Love the slip, fast dry, and slight tackiness that grips my powder foundation. Makeup always looks great. Hope they keep this product. I like the yellow one as well, but this one smells better. ⭐️⭐️⭐️⭐️⭐️

    3.0 out of 5 stars Grips Great But Breaks Me Out

    V. · August 17, 2025

    This works really well to grip your makeup and keep it on, however it breaks my face out a lil bit. Every time I’ve used this, I’d have multiple pimples when I’d take off my makeup leaving my skin textured and uneven. My makeup would look great the entire time but underneath my skin wouldn’t be so great. I do have sensitive skin so just keep that in mind and consider your skin type. There’s no burning or irritation just the mild break out creating more textured skin. I probably won’t repurchase.

    5.0 out of 5 stars Excellent for mature skin

    E.T. · August 23, 2025

    Perfect. I use it under eyes but I believe it can be used all over the face. Mature skin

    5.0 out of 5 stars Miracle in a bottle

    J. · May 11, 2025

    Y'all. I swear on my life that I almost started crying last night because of how good this primer was for me.I've always hated doing makeup, specifically when it'd come to applying foundation and concealer and what not. No matter how great my skincare routine is, no matter what I'd do, my foundation would always start cracking or separating and looking extremely cakey either immediately after applying it or 30 minutes after.Now, I understand that foundation is naturally going to look cakey because—surpruse—you're adding a layer of colored cream to your face along with other products on top of that, but it was always too much. I've been wearing makeup on and off for years, but never wearing it consistently because I've been dreading the thought of having to use foundation once again.However, I saw this the other day and decided to give it a try. I've already spent a lot of money on a couple other primers and even tried different foundations, so spending $6 won't kill me. Used it last night while I was playing with makeup, followed the directions and waited a minute or two before putting my foundation on and oh. My. Gosh.I never thought I would see the day that my foundation would actually look smooth. I hadn't even put my powder on top yet and it looked so freakin' good to me. I was SCARED because of how good my foundation looked on me. I'm 24 but I swear somewhere in me my 14-year old self was quaking, lol. I wasn't as smooth as a dolphin, but like I mentioned above I understand that foundation will still be a little cakey regardless. I just never thought I could ever get it to look as smooth as it did last night.One thing worth mentioning is this stuff will start getting tacky within a few seconds of applying it and rubbing it into your face, but what I did was I just did different sections of my face at a time to make sure it was applied evenly.I rarely write reviews for anything, but I just needed to share my experience because I was honestly about to quit on makeup completely and just stick to some simple eyebrows and a lash-liner combo. If you or someone you know—maybe your daughter, niece, granddaughter—are looking for an affordable primer to try out, I would start here.

    5.0 out of 5 stars Great

    C. · August 26, 2025

    This is the perfect sticky primer! I actually like this better than the ElF power grip.Doesn’t break my skin out and it helps keep my makeup on for a good 8 hr work day and after

    Great product for dry skin

    S. · April 22, 2024

    Great product for dehydration. I put it all over my face as well as add a drop to my foundation. Definitely will purchase again.

    الريحة مقبولة

    م.ا. · June 23, 2024

    جاري التجربة

    Pump isn’t functional

    B. · June 19, 2025

    Pump doesn’t even work and leaked everywhere

    Lovely light weight primer, looks great in pics

    L.C. · February 20, 2024

    I first got this from Superdrug, but they no longer carry Wet' n Wild products.Is wonderful. Smells nice and looks great. I use my usual skin care under it and just pop this on top. I have actually stopped using make up on top as I find , especially in pictures my complexion looks really nice when I use this .I know that makes no sense as it has no colour, but it just seems to have that effect.I have just bought my second bottle. Highly recommend it.

    Oltre le aspettative.

    A. · February 6, 2025

    Ho comprato questo siero con leggerezza, ma mi son dovuta ricredere: per la prima applicazione ho deciso di usarlo senza trucco per vederne meglio gli effetti durante la giornata.Uniforma e illumina l'incarnato, minimizza i pori, crea una base perfetta. Per il prezzo che ha poi. Fantastico!

    wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum

    Product ID: UO082LD5L23
    Condition: New

    4.3

    AED5043

    Price includes VAT & Import Duties
    Color: Orange
    Product imageProduct imageProduct imageProduct imageProduct image
    Style: Hydrate
    Availability: In Stock

    Quantity:

    |

    Order today to get by 7-14 business days

    Delivery fee of AED 20. Free for orders above AED 200.

    Returns & Warranty policies

    Imported From: United States

    At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

    BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

    Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

    If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

    Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

    All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.

    While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

    Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

    BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

    All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

    All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

    Similar suggestions by Bolo

    More from this brand

    Similar items from “Foundation Primers”

    wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum

    Product ID: UO082LD5L23
    Condition: New

    4.3

    wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum-0
    Color: Orange
    Product imageProduct imageProduct imageProduct imageProduct image
    Style: Hydrate

    AED5043

    Price includes VAT & Import Duties
    Availability: In Stock

    Quantity:

    |

    Order today to get by 7-14 business days

    Delivery fee of AED 20. Free for orders above AED 200.

    Returns & Warranty policies

    Imported From: United States

    At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

    BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

    Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

    If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

    Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

    All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.

    While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

    Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

    BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

    All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

    All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

    Description:

  • Makeup Primer Serum: This lightweight, hydrating water-bases serum preps and primes skin for longer lasting makeup application. Formulated with nourishing Rose Water, Camellia Leaf, and Green Tea Extracts
  • Prep and Prime: This makeup primer helps blur and soften imperfections and the silky, creamy texture creates the perfect canvas so foundation glides on effortlessly for a luminous, flawless finish
  • Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match
  • Always Cruelty Free: We are 100% cruelty free and always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more
  • Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you

  • A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application. Formulated with skin-nourishing ingredients, including rose water, Camellia lead extract and green tea extracts, that moisturize and smooth the skin. The silky, creamy texture Creates the perfect canvas for a smooth, even complexion, so that foundation glides on effortlessly for a luminous, flawless finish.

    Reviews:

    5.0 out of 5 stars Better Alternative to Elf👀

    M.C. · August 23, 2025

    Shoutout wet n wild! This is a great (and better!) alternative to elf’s power grip with 4% Niacinamide. This wet n wild primer has 5% niacinamide!!! That extra 1% counts! I love that it feels great on my skin, and makes my makeup base so pretty and even. My makeup looks absolutely amazing after using this product. It also stays put for hours!!! Treat yourself to this one ladies!🫶🏻

    5.0 out of 5 stars This is great hydrating Primer for great price!

    K.T. · June 17, 2024

    wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum stacks up to what it advertises. It is lightweight hydrating formula that I use before I put on any makeup. It goes on smoothly and dries quickly. I find that it is nicely hydrating without being too oily. I tend to have T zone skin and this doesnt cause it to be shiny but instead my makeup goes on smoother and doesnt fall into lines as it slightly pumps up the skin. It comes in easy little bottle with a dropper - you just need a couple drops to put on your face. It's lightweight and doesnt feel greasy. My makeup stayed on all day and looked great. No need to buy fancy expensive primer the wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum works great as a makeup primer and makes my makeup stay on and look good. Definitely worth the price and is a great purchase!!

    4.0 out of 5 stars Great Product

    C.G. · June 4, 2025

    Good product but either the formula is too thick or the pump is broken.

    5.0 out of 5 stars Good product great price.

    B.Q. · May 1, 2025

    Repurchased 4 times, 3 on Bolo. Love the slip, fast dry, and slight tackiness that grips my powder foundation. Makeup always looks great. Hope they keep this product. I like the yellow one as well, but this one smells better. ⭐️⭐️⭐️⭐️⭐️

    3.0 out of 5 stars Grips Great But Breaks Me Out

    V. · August 17, 2025

    This works really well to grip your makeup and keep it on, however it breaks my face out a lil bit. Every time I’ve used this, I’d have multiple pimples when I’d take off my makeup leaving my skin textured and uneven. My makeup would look great the entire time but underneath my skin wouldn’t be so great. I do have sensitive skin so just keep that in mind and consider your skin type. There’s no burning or irritation just the mild break out creating more textured skin. I probably won’t repurchase.

    5.0 out of 5 stars Excellent for mature skin

    E.T. · August 23, 2025

    Perfect. I use it under eyes but I believe it can be used all over the face. Mature skin

    5.0 out of 5 stars Miracle in a bottle

    J. · May 11, 2025

    Y'all. I swear on my life that I almost started crying last night because of how good this primer was for me.I've always hated doing makeup, specifically when it'd come to applying foundation and concealer and what not. No matter how great my skincare routine is, no matter what I'd do, my foundation would always start cracking or separating and looking extremely cakey either immediately after applying it or 30 minutes after.Now, I understand that foundation is naturally going to look cakey because—surpruse—you're adding a layer of colored cream to your face along with other products on top of that, but it was always too much. I've been wearing makeup on and off for years, but never wearing it consistently because I've been dreading the thought of having to use foundation once again.However, I saw this the other day and decided to give it a try. I've already spent a lot of money on a couple other primers and even tried different foundations, so spending $6 won't kill me. Used it last night while I was playing with makeup, followed the directions and waited a minute or two before putting my foundation on and oh. My. Gosh.I never thought I would see the day that my foundation would actually look smooth. I hadn't even put my powder on top yet and it looked so freakin' good to me. I was SCARED because of how good my foundation looked on me. I'm 24 but I swear somewhere in me my 14-year old self was quaking, lol. I wasn't as smooth as a dolphin, but like I mentioned above I understand that foundation will still be a little cakey regardless. I just never thought I could ever get it to look as smooth as it did last night.One thing worth mentioning is this stuff will start getting tacky within a few seconds of applying it and rubbing it into your face, but what I did was I just did different sections of my face at a time to make sure it was applied evenly.I rarely write reviews for anything, but I just needed to share my experience because I was honestly about to quit on makeup completely and just stick to some simple eyebrows and a lash-liner combo. If you or someone you know—maybe your daughter, niece, granddaughter—are looking for an affordable primer to try out, I would start here.

    5.0 out of 5 stars Great

    C. · August 26, 2025

    This is the perfect sticky primer! I actually like this better than the ElF power grip.Doesn’t break my skin out and it helps keep my makeup on for a good 8 hr work day and after

    Great product for dry skin

    S. · April 22, 2024

    Great product for dehydration. I put it all over my face as well as add a drop to my foundation. Definitely will purchase again.

    الريحة مقبولة

    م.ا. · June 23, 2024

    جاري التجربة

    Pump isn’t functional

    B. · June 19, 2025

    Pump doesn’t even work and leaked everywhere

    Lovely light weight primer, looks great in pics

    L.C. · February 20, 2024

    I first got this from Superdrug, but they no longer carry Wet' n Wild products.Is wonderful. Smells nice and looks great. I use my usual skin care under it and just pop this on top. I have actually stopped using make up on top as I find , especially in pictures my complexion looks really nice when I use this .I know that makes no sense as it has no colour, but it just seems to have that effect.I have just bought my second bottle. Highly recommend it.

    Oltre le aspettative.

    A. · February 6, 2025

    Ho comprato questo siero con leggerezza, ma mi son dovuta ricredere: per la prima applicazione ho deciso di usarlo senza trucco per vederne meglio gli effetti durante la giornata.Uniforma e illumina l'incarnato, minimizza i pori, crea una base perfetta. Per il prezzo che ha poi. Fantastico!

    Similar suggestions by Bolo

    More from this brand

    Similar items from “Foundation Primers”