5.0 out of 5 stars Great and awesome smell

T. · July 4, 2025

(function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } I love this concentrated formula! I prefer to use things besides tide and dawn and those sorts of products so I use 7th generation for my dish soap and my laundry soap. This leaves my clothes smelling incredible I used the lavender first and now I use this. The quality is awesome It gets my clothes clean and leaves them feeling soft and refreshed. It's a great value because I only have to buy it every couple of months. Highly recommend

5.0 out of 5 stars Decrease plastic; good job cleaning. Hypoallergenic. Just smells clean.

J.H. · July 12, 2025

I’m trying to decrease plastic use. Have tried various laundry SHEETS, which are fine for trips and hand-washing, but for long term use, they do not CLEAN, but leave stains that many laundry soaps take care of.This is the best I’ve come up with. Small bottle that lasts a long time, and cleans well. Truly hypoallergenic. Smells clean without a strong (and to me, offensive) scent. I look forward to seeing truly effective laundry sheets—and NO plastic container. But until then, I’m sold on this Seventh Generation laundry soap.

5.0 out of 5 stars Good value

A.W. · July 16, 2025

We are a seventh generation family. Love the products. Love the way it’s small and not clunky. You only need a tiny little bit. Little bit goes a long way. Last a long time.Good value. Product. Clean product.

4.0 out of 5 stars Good, still needs some tweaks

l. · August 24, 2021

This is my review after 30 loads:A disclaimer before my review, I was disappointed that they did not offer a 'scent free' option, I choose 'clean' scent as I felt that would be the best solution but that was the first con before I even ordered the product.A bit of background, I always use scent free, hypoallergenic detergent and I have been looking for ways to be more eco friendly without breaking the bank because as much as I love the planet, I am a single pay check household living check-to-check. I previously was using Arm and Hammer Sensitive Skin Detergent and really liked it. However, when I saw this was excited about the slim package and the no mess cap.First impression: when opening my package it had apparently leaked and gotten all over the box. I couldn't find where it leaked from and figured it was just from being on its side.First use: it says drop, it's not. It's a squeeze. It took me a minute to understand this and I was very confused as to why it wasnt stopping after a drop. It does stop it self and it doesnt dribble.Where we are today 30ish load: i find it does an okay job of cleaning, i have a small wash and shouldn't need to use a double dose for anything but find for jeans and towels i do or they dont feel clean. The scent is barely noticeable which for me is a good thing. For those in my household with sensitive skin they haven't noticed a difference between this or the arm and hammer. I will say I do like being able to see into the clear bottle to know when I'm getting low. But it makes me feel like I'm using a lot more laundry detergent than I am. The bottle also continues to leak even standing up. I constantly have soap running down the sides and pooling underneath it and can't figure out where its leaking from.Overall I would recommend this to anyone with small loads, someone doing frequent loads, first time laundry doiers, college dorms, and light messes. I haven't had to fight any tough messes like spaghetti or wine, but again heavy items do need that extra dose of detergent.

5.0 out of 5 stars Great detergent

T. · July 8, 2025

Wonderful scent-free detergent that works. The squirt control is so easy to use. I love that I'm using less detergent and less plastic and still getting clean laundry.

5.0 out of 5 stars Great stuff!!

J. · May 23, 2021

I bought a bottle of this and a few other clean eco friendly detergents to try back in Feb 13 2021. My fiance and I have only been using this since because I wanted to test each one out on its own until we’ve used them all. When we do laundry we usually do large loads and since we have an older washing machine it’s not energy efficient so we do two “doses” which would be two squirts I guess with its easy dose cap. Even though it doesn’t seem like it wouldn’t be enough it works great and we’ve both been really happy with this detergent. We each do a large load of clothes maybe every other week and clean towels and bedding just about as much so I thought we would have blown though such a tiny bottle by now. This is our first experience in a concentrated detergent so we were used to the big things of detergent and having to use a lot of it to get our laundry clean but this stuff has been doing great. We live in a pretty small apartment with not a lot of storage space so replacing a giant container of detergent for something more compact has been really nice. It also is a lot less of a hassle to dispense and we feel good about the ingredients in this too. We’ve been trying to be more conscious about the ingredients in the products we use and this was an easy transition from what we used before. I think now if we had to use regular detergent it would just feel wrong lol. Even though we thought we’d go though a whole bottle by now we still have a quarter left which exceeded our expectations. The one thing we noticed that was odd and weren’t used to was the fact our clothes had NO scent at all but they were clean. Usually we had some kind of scent on our laundry that gave it that “clean” smell and I’m sure it was clean but it was unnecessary and full of chemicals. I haven’t noticed any weird buildups or damage to our laundry from this product so I really appreciate that too lol. Overall I would really recommend this product theres so many positives with it and I don’t think I would ever want to go back to “traditional” detergent again. I also think is worth the cost, much easier to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as much and it cuts cost on transportation. I think more products should be like this. Traditional detergents are watered down so it makes it heavier which in turn costs more money to transport it and it requires more plastic waste too. It’s just overall a great product in our opinion

Love it

L. · July 13, 2022

(function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } My first purchase of seventh generation and a clean detergent. Leaves my clothing smelling fresh and clean. Never felt so chemical free on the clothing I wear and my family.

Concentrated so less plastic, dosing saves money, clean laundry, no scent or skin reactions!

J.H. · March 29, 2023

This is a great product. Lasts much longer than other laundry soap because of the dosing bottle so it saves me money, is better for the environment due to smaller packaging, less water weight, less plastic, has no fragrance and nothing to bother our very sensitive skin. Plus is does a great job cleaning the laundry!

Detergent

L.t. · May 24, 2025

Reading other reviews I was skeptical about the container itself, but with a little common sense you can figure it out. Yes it dribbles when you tip the bottle but when you squeeze immediately it allows the dose to come out and voila, quickly turn back right side up to avoid waste...As for potency, if you have a HE washer, it works great. If I'm doing a deep fill large load, yeah I'll use 2-3 squeezes.I've previously used the regular seventh generation laundry detergent and I'd probably go with the non-concentrated version next time.The smell is gentle, I didn't find it artificial at all, and I've got a sensitivity to strong scents.

lavender fairly natural scent but still a little too strong for some of us

j. · December 3, 2019

One bottle received.Usually the so called Lavender scents of many products are not even close to Mother Nature's fragrances.As a matter of fact they are often too strong and chemical smelling.Seventh Generation has found a natural scent for their Lavender laundry soap with no chemically smell at all.Some of us are pretty sensitive to it so we are limited in its' use.( no stars taken off for this )It does get clothing, bedding, dish cloths and towels quite clean; as clean as most harsher products available.So far we haven't seen any fabric 'wearing' or changes that usually happen with every wash.With the convenient tip and 1 squeeze per load it would be easy to get the 66 loads it says it can handle.Our problem with this is that we often do small loads and squeezing the bottle to expel a lesser amount is pretty awkward and can get messy.We've had to squeeze the full 1-squeeze-amount into a container and portion it out that way.Although it is a minimal inconvenience, it takes away a bit from the original purpose of just 1 squeeze per load.It does however give us a few more loads from the bottle so it balances out in the long run.For us, it weren't for the scent this would be close to perfect.First glance probably makes you think that the high price is too much but even at just 66 loads it works out to less than 50 cents per load.Doing smaller loads will obviously coast less per load.Seventh Generation products are fast becoming a staple in our household.They seem to be cornering the market for continually providing high quality, nature based products with reasonable pricing and a much lesser negative impact on the earth.

Controlled detergent dose every time!

M. · December 23, 2024

Love the detergent as well as the unique dispensing function. Gets my clothes clean, and the scented versions aren’t overly scented. I like the lavender.Environmental considerations: concentrated so smaller container (60% less plastic, weighs less, takes up less space) and 50% less water to produce; 98% plant based.