5.0 out of 5 stars Hair color

C. · January 29, 2025

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1.0 out of 5 stars Didn't stay long

C.H. · January 31, 2024

I have been coloring my hair for years, this color did not hold long. I colored my hair week and a half ago and usually my color is vibrant and sticks around for awhile. This one all it has done is bled out of my hair and now only my roots are violet and the rest of the color is just gone. I am so sad that the color did not hold. Disappointed.

1.0 out of 5 stars Horrible

S.K. · March 11, 2024

Did not color my hair or do anything yet says colors dark brown to soft black.

5.0 out of 5 stars Singswing Nightgown

D.H. · September 11, 2023

Fits me perfect and is the right size on me, beautiful nightgown and my favorite one

Great Vibrant Colour For Dark Brunettes!

C. · May 17, 2021

(function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } I wanted to try an ammonia free dye for brunette hair and since this colour looked lovely I decided to give this a go. Though the picture in the light might make my hair look a lot lighter brown, my hair is dark brown just like the darkest brown Swatch on the back of the box. My hair was also completely natural and undyed/unbleached for reference.When applying it, the dye was very runny which made is much easier than othe brands I've used to spread onto your hair. Although it didn't drip off my hair at all, be wary when it's in your hands because it's a lot runnier than you'd think! My only problem with the dye is eventually your hair gets incredibly stiff (but not dry), the to point I couldn't run my fingers through it. I would highly recommend using a very wide-toothed comb while you apply as that can get through the stiff hair easily.The smell was very faint and pleasant, great if you struggle with strong scents (especially if like myself you're migraine prone). It was a massive improvement compared to opening loads of windows and still choking like I have with other dyes!Just to be safe I always leave the dye on for about 1 hour, as I did this time, to make sure it gets into my hair as it's quite dark. Once I'd rinsed out the colour and dried it, it looked a lot more red than I had anticipated and was almost disappointed.As I had suspected though, the colour was extra intense because of how long I left it on for as when I did my first shampoo, the colour looked exactly as it did on the box, and overall beautiful!I also have to praise it's longevity as it has only now started to fade after 4 weeks, which is all the more brilliant considering I haven't used colour protect shampoo or conditioner to make it last longer, so if you were to use colour protecting products I imagine it would last much longer.Overall I would highly recommend, especially for natural brunettes that want visibly noticeable colouring in their hair without bleaching. Usually most colours only give my hair a coloured tint in the sun, but this dye actually coloured my hair and was visible in all lights.

GREAT for covering Copper !

K. · November 8, 2024

LOVE IT !! Great for covering the Intense Copper one I used but didn't suit it. Will be buying again though ! Lovely colour !

Easy application

G. · April 24, 2023

Love olia hair dye. Smells nice and tends to last long. Only issue I've found is this colour has come out really dark on my hair. My hair was a really light brown/red and its come out a dark browny purpley reddish colour which only shows in the light. Happy that it's left my hair soft etc but not too sure about the colour still.

not happy

e.d. · April 5, 2024

i had pack 3 delivered after initial trying just one the single item was fine but the pack of 3 arrived sealed but none contained the after care conditioning cream ! i did try to get help from Bolo but recieved no response won't buy again !

Great pigment, colour bleeding made it seemed like I sacrifed something in my bathtub.

C. · February 27, 2021

Something to consider...a LOT of colour bleeding. Not the "Well there will be some colour bleeding because it is a rose violet colour", nay nay friends, I am talking A LOT. My bathtub, shower wall, shower curtain and sink looked like I bathed in the blood of some poor unfortunate creature, so keep that in mind. But the colour looked great and the pigment is intense. Will see how long it last, given the colour bleed.