Deliver toUnited Arab Emirates
Maidenform Women's Custom Lift Strapless Underwire Bra

Description:

  • CUSTOM LIFT TECHNOLOGY – A smart design that matches the amount of lift to the cup size for the perfect level of comfortable support in every size.
  • STAY PUT POWER BAND - Reduces shifting, sliding, and slipping for worry-free strapless wear.
  • WEAR 5 WAYS – Great wardrobe versatility: strapless, traditional straight, crisscross, halter, or single-strap wear.
  • SNUG FIT – Designed for a snug fit to optimize support.
  • T-SHIRT SMOOTHNESS – Satiny fabric looks smooth and sleek under tees or other clingy clothes, making this a perfect T-shirt bra.
  • QUALITY FABRIC – Our full-coverage strapless bra is smooth and seamless, made of 81% nylon/19% elastane.
  • Review:

    5.0 out of 5 stars Comfortable and fits well

    S. · June 20, 2025

    (function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } I love this bra. It is comfortable enough to wear everyday. True to size. I ordered my regular size and it fits perfectly (sometimes people order a size down in strapless because they are advised it will fall down otherwise - I did not do this and it fits perfectly - has grip on the interior so does not fall down).

    5.0 out of 5 stars Great Lifting Effect and Stays in Place!

    J.M. · May 14, 2025

    This bra is incredible! I bought this bra to wear under a cowl-neckline dress with spaghetti straps, and It provided great support and a lifting effect, without sliding down at all. It stayed in place all night even after eating and dancing. I am usually a size 34B, but I ordered a 36B in this bra because strapless bras tend to run small. The fit was great and adjustable, and I really liked how it looked under my dress.

    4.0 out of 5 stars Remove the underwires for better comfort

    F.M. · June 2, 2022

    I needed a strapless bra with lower cut sides for a halter dress that is very cut in towards the center on the chest--even halter bra straps show. I ordered two bras--this one and a stretchy band one. The stretchy band was far more comfortable but its sides came up too high under the armpit and would show. I am still keeping that for other uses. This bra is perfect except that it was so uncomfortable in front where the underwires meet. I mean, I had red marks just from trying it on. I finally stuffed a rolled up sock under that, but of course that looks like a uni-boob. Lightbulb! Removed the underwires!! I cut into the channel at one end with manicure scissors and pulled the underwire out on each side. So much better! It fits fine, looks the same, and that solved all of my issues. That said, I am wearing this bra already on the tightest hooks and I ordered my usual size 32B so I think it runs a little large. I would order a size down next time so that I could wear it on the last hooks and allow for some stretching over time, but I have to wear this tomorrow for a wedding.

    3.0 out of 5 stars Not true to size, not properly advertised.

    A.G. · April 9, 2024

    I got this to wear with a new dress for Easter and 2 weddings I have in May, but the cup size I needed isn’t the cup size I got because of the push-up padding that I didn’t see anywhere in the description or reviews. It’s also not very true to size in measurement. I normally try to go a little bigger on strapless bras because they’re normally really snug and fit uncomfortably when I choose the size I wear in every other bra or bathing suit I own. I’m between a C and a D cup, and I’m a 34, but for this bra I chose to go 36D just to be safe. I honestly have never felt more uncomfortable and less supported in a bra than I do in this one. It looks fine for like 5 minutes, but the hooks won’t stay in place, there is no structure in the cups, and the band keeps sliding down. Honestly I think if you want this bra, try going up 2 more sizes than what you normally wear. Now, if I’ve missed the part of the description where it talks about the push-up feature, that’s on me. But normally I’m very thorough in reading the full description and reviews(Just to clarify, I’m 18 and not at all saying this to complain ab me getting the wrong size for myself. I’m saying all this to make sure others who are interested in this know how to get their money’s worth for the products they purchase). Anyways, on a more positive note, I do really like the material it’s made from. It’s nice quality. The only flaws are the incorrect sizing and lack of advertising that there is padding in the cups. I don’t wanna look “boobalicious” (that’s what my mom says lol), I just wanna wear a dress or a top that my straps can’t be showing in.

    5.0 out of 5 stars Surprisingly Excellent condition for a resale product

    A.C. · May 11, 2025

    I hesitated to purchase a resale product but because I wouldn’t be using this strapless bra very often, I couldn’t pass up the price. I’m very happy I did. The bra is in excellent condition, new, condition with tags still attachedIt fits perfectly and is the ideal solution for the summer dress I’ll wear it with

    5.0 out of 5 stars Fit is right, but comes with internal padding

    A.K. · May 8, 2025

    Fits! The size fit right for me (34B), compared to other reviewers. Seems well made. There is padding on the internal side of the bra, which the tag says ranges based on bust size. Judge for yourself, I added photos

    2.0 out of 5 stars If you like cone yitties this is for you

    D. · May 15, 2025

    Returned because it gave me Madonna cone yitties. No thanks! Also, no lift like I was hoping for, it appeared to be a “push up” but wasn’t for me.

    3.0 out of 5 stars This is not a bad bra!

    N.m. · February 20, 2025

    Strapless bras are a pain to find a good size but this is a nice strapless bra! Material seems thicker and nice. It seemed very supportive even with the wrong size. Based on reviews (and in my opinion, now) the bands run small and the cups run large. I usually wear a 34-36 B. I ordered the 38 based on reviews.The band fit perfectly! But the cup was too big for me, even with all the padding. While it fully covered my breast and left no top gaps, I still couldn't fill the inside and that would lead to cup creasing and nobody wants that. So I'm returning for a 36A, since 38A isn't an option. Hopefully it fits well. I will update my review once I receive the new size.

    Perfecto

    K. · September 29, 2016

    (function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } Ya tenía el modelo mismo en negro y queda perfecto. La talla se corresponde perfectamente y sujeta perfectamente. Llegó rápidamente.

    Der erste BH der sitzt

    S. · September 6, 2023

    Der perfekte BH für kleinere Brüste. Sitz, rutscht nicht, bin begeistert - hätte nicht erwartet.

    Soddisfatta!

    V. · May 8, 2017

    Ottimo il rapporto qualità e prezzo. Per quanto sottiene bene, ringraziando agli elastici con silicone, non ha bisogno di bretelle.Molto consigliato!

    bon produit, mais livraison à pris son temps

    C.F. · April 12, 2024

    Expédié le 15 mars. Enfin arrivé le 12 avril. C'est un peu long non? Malgré cela, ça semble être un bon produit.

    Strapless bra of my dreams!

    J. · May 15, 2022

    I’m normally a 32D but ordered the 34C. This bra is the strapless bra I have been searching for years it looks beautiful under ANY type of shirt & fits me like a glove. Unfortunately the straps it came with are cheaply made and 1 broke when I was trying it on. Otherwise it’s a beautiful bra- I’ll probably order in black too!

    Maidenform Women's Custom Lift Strapless Underwire Bra

    Product ID: UO00P1R0ID6
    Condition: New

    3.9

    AED16347

    Price includes VAT & Import Duties
    Color: Latte Lift
    Product imageProduct imageProduct image
    Size: 36C
    Availability: In Stock

    Quantity:

    |

    Order today to get by

    Free delivery on orders over AED 200

    Return and refund policies

    Imported From: United States

    At bolo.ae, we stand behind the authenticity and quality of every product we sell. We guarantee that all items offered on our website are 100% genuine, sourced directly from authorized distributors, trusted partners, or the original brands themselves.

    We do not sell counterfeit, replica, or unauthorized goods. Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

    If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support . We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

    Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

    All product information, including images, descriptions, and reviews, is provided by third-party vendors. bolo.ae is not responsible for any claims, promotions, or representations made within product content or images. For more accurate or detailed product information, please contact the manufacturer directly or reach out to Bolo Support.

    Unless otherwise stated during checkout, all prices displayed on the product page include applicable taxes and import duties.

    bolo.ae operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

    All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

    All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

    Similar suggestions by Bolo

    More from this brand

    Similar items from “Everyday Bras”

    Maidenform Women's Custom Lift Strapless Underwire Bra

    Product ID: UO00P1R0ID6
    Condition: New

    3.9

    Color: Latte Lift
    Product imageProduct imageProduct image
    Size: 36C

    AED16347

    Price includes VAT & Import Duties
    Availability: In Stock

    Quantity:

    |

    Order today to get by

    Free delivery on orders over AED 200

    Return and refund policies

    Imported From: United States

    At bolo.ae, we stand behind the authenticity and quality of every product we sell. We guarantee that all items offered on our website are 100% genuine, sourced directly from authorized distributors, trusted partners, or the original brands themselves.

    We do not sell counterfeit, replica, or unauthorized goods. Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

    If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support . We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

    Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

    All product information, including images, descriptions, and reviews, is provided by third-party vendors. bolo.ae is not responsible for any claims, promotions, or representations made within product content or images. For more accurate or detailed product information, please contact the manufacturer directly or reach out to Bolo Support.

    Unless otherwise stated during checkout, all prices displayed on the product page include applicable taxes and import duties.

    bolo.ae operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

    All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

    All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

    Description:

  • CUSTOM LIFT TECHNOLOGY – A smart design that matches the amount of lift to the cup size for the perfect level of comfortable support in every size.
  • STAY PUT POWER BAND - Reduces shifting, sliding, and slipping for worry-free strapless wear.
  • WEAR 5 WAYS – Great wardrobe versatility: strapless, traditional straight, crisscross, halter, or single-strap wear.
  • SNUG FIT – Designed for a snug fit to optimize support.
  • T-SHIRT SMOOTHNESS – Satiny fabric looks smooth and sleek under tees or other clingy clothes, making this a perfect T-shirt bra.
  • QUALITY FABRIC – Our full-coverage strapless bra is smooth and seamless, made of 81% nylon/19% elastane.
  • Review:

    5.0 out of 5 stars Comfortable and fits well

    S. · June 20, 2025

    (function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } I love this bra. It is comfortable enough to wear everyday. True to size. I ordered my regular size and it fits perfectly (sometimes people order a size down in strapless because they are advised it will fall down otherwise - I did not do this and it fits perfectly - has grip on the interior so does not fall down).

    5.0 out of 5 stars Great Lifting Effect and Stays in Place!

    J.M. · May 14, 2025

    This bra is incredible! I bought this bra to wear under a cowl-neckline dress with spaghetti straps, and It provided great support and a lifting effect, without sliding down at all. It stayed in place all night even after eating and dancing. I am usually a size 34B, but I ordered a 36B in this bra because strapless bras tend to run small. The fit was great and adjustable, and I really liked how it looked under my dress.

    4.0 out of 5 stars Remove the underwires for better comfort

    F.M. · June 2, 2022

    I needed a strapless bra with lower cut sides for a halter dress that is very cut in towards the center on the chest--even halter bra straps show. I ordered two bras--this one and a stretchy band one. The stretchy band was far more comfortable but its sides came up too high under the armpit and would show. I am still keeping that for other uses. This bra is perfect except that it was so uncomfortable in front where the underwires meet. I mean, I had red marks just from trying it on. I finally stuffed a rolled up sock under that, but of course that looks like a uni-boob. Lightbulb! Removed the underwires!! I cut into the channel at one end with manicure scissors and pulled the underwire out on each side. So much better! It fits fine, looks the same, and that solved all of my issues. That said, I am wearing this bra already on the tightest hooks and I ordered my usual size 32B so I think it runs a little large. I would order a size down next time so that I could wear it on the last hooks and allow for some stretching over time, but I have to wear this tomorrow for a wedding.

    3.0 out of 5 stars Not true to size, not properly advertised.

    A.G. · April 9, 2024

    I got this to wear with a new dress for Easter and 2 weddings I have in May, but the cup size I needed isn’t the cup size I got because of the push-up padding that I didn’t see anywhere in the description or reviews. It’s also not very true to size in measurement. I normally try to go a little bigger on strapless bras because they’re normally really snug and fit uncomfortably when I choose the size I wear in every other bra or bathing suit I own. I’m between a C and a D cup, and I’m a 34, but for this bra I chose to go 36D just to be safe. I honestly have never felt more uncomfortable and less supported in a bra than I do in this one. It looks fine for like 5 minutes, but the hooks won’t stay in place, there is no structure in the cups, and the band keeps sliding down. Honestly I think if you want this bra, try going up 2 more sizes than what you normally wear. Now, if I’ve missed the part of the description where it talks about the push-up feature, that’s on me. But normally I’m very thorough in reading the full description and reviews(Just to clarify, I’m 18 and not at all saying this to complain ab me getting the wrong size for myself. I’m saying all this to make sure others who are interested in this know how to get their money’s worth for the products they purchase). Anyways, on a more positive note, I do really like the material it’s made from. It’s nice quality. The only flaws are the incorrect sizing and lack of advertising that there is padding in the cups. I don’t wanna look “boobalicious” (that’s what my mom says lol), I just wanna wear a dress or a top that my straps can’t be showing in.

    5.0 out of 5 stars Surprisingly Excellent condition for a resale product

    A.C. · May 11, 2025

    I hesitated to purchase a resale product but because I wouldn’t be using this strapless bra very often, I couldn’t pass up the price. I’m very happy I did. The bra is in excellent condition, new, condition with tags still attachedIt fits perfectly and is the ideal solution for the summer dress I’ll wear it with

    5.0 out of 5 stars Fit is right, but comes with internal padding

    A.K. · May 8, 2025

    Fits! The size fit right for me (34B), compared to other reviewers. Seems well made. There is padding on the internal side of the bra, which the tag says ranges based on bust size. Judge for yourself, I added photos

    2.0 out of 5 stars If you like cone yitties this is for you

    D. · May 15, 2025

    Returned because it gave me Madonna cone yitties. No thanks! Also, no lift like I was hoping for, it appeared to be a “push up” but wasn’t for me.

    3.0 out of 5 stars This is not a bad bra!

    N.m. · February 20, 2025

    Strapless bras are a pain to find a good size but this is a nice strapless bra! Material seems thicker and nice. It seemed very supportive even with the wrong size. Based on reviews (and in my opinion, now) the bands run small and the cups run large. I usually wear a 34-36 B. I ordered the 38 based on reviews.The band fit perfectly! But the cup was too big for me, even with all the padding. While it fully covered my breast and left no top gaps, I still couldn't fill the inside and that would lead to cup creasing and nobody wants that. So I'm returning for a 36A, since 38A isn't an option. Hopefully it fits well. I will update my review once I receive the new size.

    Perfecto

    K. · September 29, 2016

    (function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } Ya tenía el modelo mismo en negro y queda perfecto. La talla se corresponde perfectamente y sujeta perfectamente. Llegó rápidamente.

    Der erste BH der sitzt

    S. · September 6, 2023

    Der perfekte BH für kleinere Brüste. Sitz, rutscht nicht, bin begeistert - hätte nicht erwartet.

    Soddisfatta!

    V. · May 8, 2017

    Ottimo il rapporto qualità e prezzo. Per quanto sottiene bene, ringraziando agli elastici con silicone, non ha bisogno di bretelle.Molto consigliato!

    bon produit, mais livraison à pris son temps

    C.F. · April 12, 2024

    Expédié le 15 mars. Enfin arrivé le 12 avril. C'est un peu long non? Malgré cela, ça semble être un bon produit.

    Strapless bra of my dreams!

    J. · May 15, 2022

    I’m normally a 32D but ordered the 34C. This bra is the strapless bra I have been searching for years it looks beautiful under ANY type of shirt & fits me like a glove. Unfortunately the straps it came with are cheaply made and 1 broke when I was trying it on. Otherwise it’s a beautiful bra- I’ll probably order in black too!

    Similar suggestions by Bolo

    More from this brand

    Similar items from “Everyday Bras”