5.0 out of 5 stars A mite confused

S. · April 19, 2013

OK, season II.. Some of the best moments of the series (So far, anyway. Hear that Season IV writers??) Anyway, we had two of the best episodes EVER in "Lesson Zero" and "Luna Eclipsed" plus the super-popular unofficial brony anthem "Smile, Smile, Smile" Of course we can't forget that finally, in Season 2, DERPY SPEAKS!! At least until she didn't. But everyone knows that story. So let's get to the reason for the title of this review; "A mite confused.'When SHOUT! released Season I to DVD, I thought; "Yay!, I can't wait to go buy one!" then I heard that it was going to be sold exclusively on Bolo. It was still yay, and I still bought it. "But why," I wondered; "Sell it exclusively online, when selling it at stores like Wal-Mart, Target, etc, would generate tons more sales?" It wasn't as if other MLP DVD products weren't already available at these places, because they were."OK", I thought; "Since Hasbro/Hub/DHX/SHOUT! are obviously for-profit companies, and putting the boxed set in general distribution would probably generate ADDITIONAL profit, there must be another motive." So what was that motive? After quite a bit of thought, I came up with this;"Ever since the brony phenomenon exploded out of 4Chan, Hasbro, (and to a lesser extent, Hub), have been at sort of a loss about what to do with all us bronies, and how to handle us. In Season II we began to see nods to the fandom in things like more frequent appearances of Derpy, the actual mentioning of Bronies in the extended version of the "Equestria Girls" song, and so on. Then Derpy-Gate happened. Derpy was suddenly persona-non-grata, and her appearances were drastically reduced in Season III. From this we can deduce that Hasbro is very image-conscious in relating to the public, and anything that casts them in a negative light (such as being "insensitive" to those with certain disabilities,) will cause them to retreat and/or retract the perceived offensive material. No surprise here, I imagine most corporations do that.However, most corporations don't have a huge, obsessed, definitely NOT the target audience fandom surrounding a "product" like Hasbro has been blessed with. And here once again we come to the subject of money. Hasbro and hub I am CERTAIN keep an eye on the brony community. They know we spend an amazing amount of money on pony-related swag. Just look in at a typical brony convention. young girls are not usually the ones buying the $200.00+ plushies. However, most of that expensive merch. isn't licensed by Hasbro. What Hasbro DOES have is the ability to create licensed DVD boxes sets of the series. And I am sure they know bronies will buy thousands of them. In fact, the Season I DVD set broke several sales records.But why sell it ONLY on Bolo? I think the Big Brains at Hasbro wanted to separate the sales to bronies from the sales to parents of the target demographic. if the Set was sold everywhere instead of just Bolo, you would never know how many were sold to bronies who came to the store LOOKING for the DVD, and how many were sold to families who happened to come across the DVD while shopping.Selling it on Bolo, however, would pretty much guarantee that whoever bought it there was there because they knew about it, and was willing to buy it online, if that was the only way they could get it. And while I have no doubt some purchasers were the parents of young kids, they would compose a much smaller percentage then if it was sold at Wal-Mart. So, Hasbro wanted to know how many they could sell to mainly bronies. Why? well, Since Hasbro is aware of the extensive amount of merchandise bronies buy, and the amounts of money we are willing to pay for it (See above), and the less than stellar quality, shall we say, of many MLP products sold in stores (not counting, of course, the excellent vinyls sold through Hot Topic), Hasbro is looking into launching a new high-quality, animation-correct toy line.But to do this they wanted a fairly accurate estimate of how many bronies would spend the extra money to buy such items. Selling S.1 exclusively online would give such a number. And while it might hurt profits in the short-term, it WOULD generate enough money later on, if the merchandising were done correctly. And of course launching a new semi-exclusive, fairly expensive toy line is a gamble, and Hasbro wanted to make sure the numbers would be there to justify the expense.'Proud of my powers of deduction, I confidently expected, if S.1 sold well on Bolo, Season II would, when released, be available everywhere. And S. 1 would be re-released at the same time to general distribution. Apparently, this is incorrect. S. 2 will be sold only on Bolo, just like S.1. So I am a mite confused. Why do this when selling it everywhere would net them a LOT more money? I don't know yet. I'll try to find out. Anyone who has an alternate idea or theory is welcome to comment on this post, and I'll be glad to read them.

5.0 out of 5 stars A great season set, regardless of whatever problems. if any.

K.M. · May 31, 2013

The 2nd Season of Friendship is Magic is even more magical than ever thanks to the release of Season 2 on DVD.The moment I saw the pre-order for this, I wasted no time, and pre-ordered this without hesitation. This 2nd Season Set is the same as Season 1 as it has the same total number of episodes being 26. The front of the box art, and DVD case is a beautiful image, because it's not just Spike and the Mane 6 on the front anymore. This time, they share the spotlight with their friends, including the Cutie Mark Crusaders, Princess Celestia and her sister, Luna. Also on the cover are Twilight's brother, Shining Armor and his bride, Mi Amore Cadenza, or as Twilight called her back when she was her foal-sitter, Cadence.The Bonus Features in this are pretty much the same, Printable Coloring Sheets, and some new Sing Alongs. However, unlike Season 1, there are no Commentaries on this for any of the episodes. On the back of the box art, and case, we see the Changeling Queen, her minions, and Discord. It looks okay. Only problem, Discord's tail has been cut off, and is missing. This art must've been rushed. No big deal though.And one other downside, well, for some, or most of the Bronies anyway, while the DVD release entitled, "The Friendship Express" has the first-aired uncensored version of "The Last Round-Up" with Derpy Hooves' name spoken out, and herself still intact, the version in this Set is the edited version which left her name out, and both her eyes, and voice changed around; this was due to the response of the Pony Fans who felt that the character was pretty much offensive to the mentally disfigured; hence something called, "The Derpy Hooves" Controversy.For you Bronies out there who like the first-aired version, and not the edited version, if you have a copy of the "Friendship" Express DVD in your posession with only THAT first-aired version, I suggest you hold onto it. For those of you, however, who like the 2nd version, this Season 2 set has just that. Me? I would've liked it better if Hasbro and Shout! Factory had BOTH Versions of that episode, but I think I can handle what they were able to put into this.Regardless of the exclusion of the Commentaries, the flaw in the art work, and not including BOTH versions of the Last Round-Up, this DVD set is still worth checking out, especially if you get it from Bolo, which I did. Now we all wait to see how Season 3 turns out.I give this DVD Set 5 stars out of 5.Stay Brony, Friends.

5.0 out of 5 stars A very well thought out and put together children's show

N.F. · August 12, 2013

I am amazed at the level of quality, humour, moral, presentation and delivery of this show. It is truly fantastic. My 4yo daughter cannot get enough. When we all need a break, I put this on for her (and sit and watch it too) and we just let it run. She is engrossed (we are not tv people) but I let her watch this as much as she likes because of the lessons it teaches. She doesn't get some humour that I know adults will get (and I have giggled at a few) but she really enjoys the show nonetheless. We run all of Season One, then all of Season Two, and back all over again (will need to get our hands on the 3rd season asap!). We also have the book The Elements of Harmony, The Official Guidebook (which you really need if you love this show). We love the songs, the lessons, and all-in-all, it is a perfect package. Very suitable for her age at the moment, and I'm sure for the years to come. Definitely worth the money (and certainly better than the pain of re-watching limited copies on YouTube). We love is so much that she has asked me for a MLP-themed 5th birthday party! She loves Princess Celestia and I love Fluttershy and Applejack!

Region One My Little Pony Joy

J.L. · January 21, 2015

You need a multi-region DVD player to view this series set. Fortunately I have one, old though it is. If in doubt, wait for the region 2 release.As for the DVD itself: A good season with enough little jokes and bits of business to prevent adults from going completely insane when subjected to endless repeat viewings. My daughter loves it beyond all reason or understanding. I inevitably see something from this collection of four DVDs pretty much every night and it is a lot better than most children's cartoon series, and I should know by now. Not as cute as you might think.

Favorite season so far

G.B. · April 18, 2014

What can I say? This season has the two best villains (Discord and Queen Chrysalis), as well as my personal favorite episode A Canterlot Wedding Part 2 (which contains my favorite song and villain, This Day Aria and Queen Chrysalis). It's also got some pretty good episodes like Luna Eclipsed (an episode revolving around Luna), Read It and Weep (which is not only a Rainbow Dash episode but a parody of Indiana Jones), and my third favorite episode, MMMystery on the Friendship Express (which I have to thank for getting me into the James Bond series since I somehow hadn't seen it until last year but when they did the reference which I didn't get - because they put references in there counting on a major fraction of the audience having seen it, that's one of the forms of appeal this show has - all I had to do was make sure it was my kind of show. Plenty of other good episodes too and so far this is the fan favorite season although some like Season 4 better, I think. One more note: Episode 35, the 9th episode of this season, Sweet and Elite, is the last Rarity episode we get before Season 4's Rarity Takes Manehattan.

マイリトルポニー大好きな娘達に購入♪

そ. · November 7, 2015

ディズニープリンセスのYouTubeを見てた5歳娘が辿り着いてハマったマイリトルポニー(^ ^)幼稚園で知っているお友達はいないのに、プリキュアもアイカツもそっちのけでマイリトルポニー☆英語で見せたいので親は大喜び♪英語は発音がわかりやすいです。子供が見るにはちょっと早い場面も多いかな…絵がとにかくかわいいです♪でも娘達のお絵描きが馬やペガサスばかり、人間を書いても顔色悪く（ブルーや紫）人格疑われないか心配な今日この頃…笑リージョン1が見れないデッキなのでAppleTVに落として見ています。我が家はリージョン2とリージョンALL対応のデッキで、リージョンフリーに焼き直しても見れません。リージョンフリーに焼き直したものは車で見れています。とにかく見れて良かったです(^ ^)

Fun for all Ages!

M.S.E.M. · January 4, 2015

Finally the entire Second Season of the hit TV show "My Little Pony: Friendship is Magic". Discord, Flim and Flam, Nightmare Night, A Canterlot Wedding, This Season has it all! All 26 episodes on 4 discs.

内容の多いＤＶＤ

s.t. · April 10, 2016

BoloUSAでの購入を考えていたところ日本のBoloでも販売していたので購入しました。DVD4枚組で1枚に6‐７話入っています。字幕なし。disk2、４にのみ特典映像が付きます。リージョン１なので、リージョンフリーもしくは、リージョン１に対応した機器で見る必要があります。私はPCで見ています。欠点は、シーズン１と一緒で字幕がないことです。難しい英語はないにしても、英語字幕は欲しいところです。シーズン２DVDは、特典に違いがあります。シーズン１のDVDには、オーディオコメンタリーがありましたが、シーズン２にはオーディオコメンタリーはありません。代わりに、イベントの映像(ライブステージとコミコン2012)が入っています。