Deliver toUnited Arab Emirates
It's a 10 Haircare Miracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free

Description:

  • Sulfate and paraben free locks out humidity
  • Protects from sun damage
  • Keratin protein infused

  • Reviews:

    5.0 out of 5 stars Good Product Line

    R. · May 9, 2025

    I was already using a thermal protection product but I had some really "fried" hair from my daily curling iron use. I used the shampoo, conditioner and leave-in products for about 3 months and have seen real improvement in the condition of my hair. It looks healthy and smooth so I think it is because of these products.

    5.0 out of 5 stars A Reliable Deep Conditioner great for Longer, Thick, and Course Hair

    T. · August 21, 2023

    The It's A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has won my heart as an absolute hair care game-changer. I'm thoroughly impressed with its performance and the thoughtful packaging.**Larger Size Advantage:** Having a larger size option like this is a dream come true for someone with long, thick, and coarse hair like mine. This shampoo not only handles the demands of my hair but exceeds expectations, leaving it feeling rejuvenated and vibrant.**Value and Quality Balance:** While the price might raise an eyebrow, the exceptional quality of this shampoo easily justifies the expense. Every wash feels like a treat, as the formula works its magic to strengthen and nourish my hair. It's clear that I'm paying for a product that delivers on its promises.**Online Convenience and Savings:** One standout advantage of purchasing this product online is the potential for cost savings. Oftentimes, the online option offers a more budget-friendly alternative compared to the price tag found in physical stores. It's a win-win situation for both quality and savings.**Shipping and Packaging:** Kudos to the shipping process – Most often it's been securely packed with bubble wrap in a slightly larger box. The added touch of wrapping it in plastic showcases attention to detail. Not only does this protect the contents from leaks, but it's also a practical option for those who like to make the most of every drop.In conclusion, the It's A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has seamlessly integrated into my hair care routine. Its larger size option is a godsend, catering perfectly to my hair type. While it's true that the price is higher, the exceptional quality and online savings make it a worthy investment. The packaging ensures a safe arrival, with a thoughtful touch for even the most frugal-minded. If you're on the hunt for a shampoo that truly performs, this one ticks all the boxes.

    5.0 out of 5 stars IT IS A 10!

    A.C.B. · August 2, 2025

    It's a 10 is the only kind of hair care I use. You only need a tiny bit and it lathers so well! It smells amazing. Your hair is so soft, no oily hair. The quality is great and I've been using this brand for over 10 years!

    5.0 out of 5 stars Perfect companion to the It's A 10 Conditioner

    A.T. · May 27, 2025

    I love this brand and never used the shampoo. I'm glad I tried it as it definitely helps keep my hair smooth. You don't need a lot and I used it with the conditioner. Highly recommened. Great price for the large size!

    5.0 out of 5 stars Amazing!

    S. · July 13, 2013

    My mom is a hair dresser, but since I've move to the west coast I haven't really asked her for any products because it's not cost and time efficient once she ships it to me. In saying this, I have used TONS of different shampoos, conditioners, leave-in treatments, etc.Today was my first day using the Keratin shampoo and conditioner. I also used the regular Miracle leave-in. The shampoo feels different from other shampoos I've used, and when I was washing it out I was worried I would be left with oily residue in my hair since my scalp is extremely oil. Of course I figured I might as well see this through with the conditioner since I already invested a lot of money into a shampoo and conditioner. When I got out of the shower and towel dried my hair it felt much more moist than usual, but not weight down. It actually felt like it had a bit more volume to it, which I was very surprised by. My hair is very straight; ot fine or thick, just normal; does not hold any styles; is colored, and has been permed before; I have a very oily scalp; and becuase of all the blow drying and heat styling my hair is a bit fried. I went to the hair dresser last to have my hair cut and she mentioned how damaged my hair was on the ends (not by my scalp because of how oily it is).Anyway, I sprayed in the leave in conditioner and combed my hair as instructed on the bottle. I let it sit in a towel to dry a bit more, and then I blew dry my hair just like normal. Wow...what a difference this stuff makes! Usually as I blow dry my hair I know that the ends are dry becuase I can see the texture of them become very dry (straw-like...not dry in a good way). This time my hair remained very soft. I had to keep checking that it was dry becuase it did not turn dry/straw-like even though it was dry.After my morning routine was complete I was so excited about how my hair looked. It wasn't weighed down (which was my biggest fear), it wasn't oily at the scalp--instead it was light weight and very shiny and healthy looking. This is the best my hair has looked and felt in years!!! I hope that everyone discovers the It's a 10 line and enjoys it as much as I do.

    Damaged package

    M. · November 3, 2023

    The shampoo arrived in a damaged package, it was half opened and everything else from the package was dirty from shampoo. Other than that the shampoo makes really nice smooth hair.

    exactly what my fine brittle hair needed

    M. · July 4, 2025

    my hair is very fine.my hair got brittle, maybe from bleaching, maybe from the water changing, maybe my age. i dunno.it was difficult to wash and would matt badly.when i started using this, it would not matt and washed thoroughly...my fingers easily washed it in the shower !!! amazing! the leave in conditioner and conditioner are amazing.all only need one pump each.more than one pump made it a bit oily.LOVE the smell. can't figure out what it is. it's not powdery or over powering.

    Four Stars

    G.V. · July 27, 2015

    It's a 10 product is good

    Très bien

    S.a.l. · May 8, 2025

    Plus qu’à tester

    Excellent shampoo

    S.M. · August 24, 2021

    Good shampoo getting pricey

    It's a 10 Haircare Miracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free

    Product ID: UO00943Q1WD
    Condition: New

    4.7

    AED27249

    Price includes VAT & Import Duties
    Product imageProduct imageProduct imageProduct image
    Scent: Miracle
    Size: 33.8 Ounce (Pack of 1)
    Availability: In Stock

    Quantity:

    |

    Order today to get by 7-14 business days

    This item qualifies for free delivery

    Returns & Warranty policies

    Imported From: United States

    At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

    BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

    Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

    If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

    Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

    All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.

    While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

    Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

    BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

    All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

    All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

    Similar suggestions by Bolo

    More from this brand

    Similar items from “Shampoos”

    It's a 10 Haircare Miracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free

    Product ID: UO00943Q1WD
    Condition: New

    4.7

    It's a 10 Haircare Miracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free-0
    Product imageProduct imageProduct imageProduct image
    Scent: Miracle
    Size: 33.8 Ounce (Pack of 1)

    AED27249

    Price includes VAT & Import Duties
    Availability: In Stock

    Quantity:

    |

    Order today to get by 7-14 business days

    This item qualifies for free delivery

    Returns & Warranty policies

    Imported From: United States

    At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

    BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

    Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

    If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

    Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

    All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.

    While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

    Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

    BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

    All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

    All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

    Description:

  • Sulfate and paraben free locks out humidity
  • Protects from sun damage
  • Keratin protein infused

  • Reviews:

    5.0 out of 5 stars Good Product Line

    R. · May 9, 2025

    I was already using a thermal protection product but I had some really "fried" hair from my daily curling iron use. I used the shampoo, conditioner and leave-in products for about 3 months and have seen real improvement in the condition of my hair. It looks healthy and smooth so I think it is because of these products.

    5.0 out of 5 stars A Reliable Deep Conditioner great for Longer, Thick, and Course Hair

    T. · August 21, 2023

    The It's A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has won my heart as an absolute hair care game-changer. I'm thoroughly impressed with its performance and the thoughtful packaging.**Larger Size Advantage:** Having a larger size option like this is a dream come true for someone with long, thick, and coarse hair like mine. This shampoo not only handles the demands of my hair but exceeds expectations, leaving it feeling rejuvenated and vibrant.**Value and Quality Balance:** While the price might raise an eyebrow, the exceptional quality of this shampoo easily justifies the expense. Every wash feels like a treat, as the formula works its magic to strengthen and nourish my hair. It's clear that I'm paying for a product that delivers on its promises.**Online Convenience and Savings:** One standout advantage of purchasing this product online is the potential for cost savings. Oftentimes, the online option offers a more budget-friendly alternative compared to the price tag found in physical stores. It's a win-win situation for both quality and savings.**Shipping and Packaging:** Kudos to the shipping process – Most often it's been securely packed with bubble wrap in a slightly larger box. The added touch of wrapping it in plastic showcases attention to detail. Not only does this protect the contents from leaks, but it's also a practical option for those who like to make the most of every drop.In conclusion, the It's A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has seamlessly integrated into my hair care routine. Its larger size option is a godsend, catering perfectly to my hair type. While it's true that the price is higher, the exceptional quality and online savings make it a worthy investment. The packaging ensures a safe arrival, with a thoughtful touch for even the most frugal-minded. If you're on the hunt for a shampoo that truly performs, this one ticks all the boxes.

    5.0 out of 5 stars IT IS A 10!

    A.C.B. · August 2, 2025

    It's a 10 is the only kind of hair care I use. You only need a tiny bit and it lathers so well! It smells amazing. Your hair is so soft, no oily hair. The quality is great and I've been using this brand for over 10 years!

    5.0 out of 5 stars Perfect companion to the It's A 10 Conditioner

    A.T. · May 27, 2025

    I love this brand and never used the shampoo. I'm glad I tried it as it definitely helps keep my hair smooth. You don't need a lot and I used it with the conditioner. Highly recommened. Great price for the large size!

    5.0 out of 5 stars Amazing!

    S. · July 13, 2013

    My mom is a hair dresser, but since I've move to the west coast I haven't really asked her for any products because it's not cost and time efficient once she ships it to me. In saying this, I have used TONS of different shampoos, conditioners, leave-in treatments, etc.Today was my first day using the Keratin shampoo and conditioner. I also used the regular Miracle leave-in. The shampoo feels different from other shampoos I've used, and when I was washing it out I was worried I would be left with oily residue in my hair since my scalp is extremely oil. Of course I figured I might as well see this through with the conditioner since I already invested a lot of money into a shampoo and conditioner. When I got out of the shower and towel dried my hair it felt much more moist than usual, but not weight down. It actually felt like it had a bit more volume to it, which I was very surprised by. My hair is very straight; ot fine or thick, just normal; does not hold any styles; is colored, and has been permed before; I have a very oily scalp; and becuase of all the blow drying and heat styling my hair is a bit fried. I went to the hair dresser last to have my hair cut and she mentioned how damaged my hair was on the ends (not by my scalp because of how oily it is).Anyway, I sprayed in the leave in conditioner and combed my hair as instructed on the bottle. I let it sit in a towel to dry a bit more, and then I blew dry my hair just like normal. Wow...what a difference this stuff makes! Usually as I blow dry my hair I know that the ends are dry becuase I can see the texture of them become very dry (straw-like...not dry in a good way). This time my hair remained very soft. I had to keep checking that it was dry becuase it did not turn dry/straw-like even though it was dry.After my morning routine was complete I was so excited about how my hair looked. It wasn't weighed down (which was my biggest fear), it wasn't oily at the scalp--instead it was light weight and very shiny and healthy looking. This is the best my hair has looked and felt in years!!! I hope that everyone discovers the It's a 10 line and enjoys it as much as I do.

    Damaged package

    M. · November 3, 2023

    The shampoo arrived in a damaged package, it was half opened and everything else from the package was dirty from shampoo. Other than that the shampoo makes really nice smooth hair.

    exactly what my fine brittle hair needed

    M. · July 4, 2025

    my hair is very fine.my hair got brittle, maybe from bleaching, maybe from the water changing, maybe my age. i dunno.it was difficult to wash and would matt badly.when i started using this, it would not matt and washed thoroughly...my fingers easily washed it in the shower !!! amazing! the leave in conditioner and conditioner are amazing.all only need one pump each.more than one pump made it a bit oily.LOVE the smell. can't figure out what it is. it's not powdery or over powering.

    Four Stars

    G.V. · July 27, 2015

    It's a 10 product is good

    Très bien

    S.a.l. · May 8, 2025

    Plus qu’à tester

    Excellent shampoo

    S.M. · August 24, 2021

    Good shampoo getting pricey

    Similar suggestions by Bolo

    More from this brand

    Similar items from “Shampoos”