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Successful Qualitative Research: A Practical Guide for Beginners

Description:

*Shortlisted for the BPS Book Award 2014 in the Textbook Category*

*Winner of the 2014 Distinguished Publication Award (DPA) from the Association for Women in  Psychology (AWP)*


Successful Qualitative Research: A Practical Guide for Beginners is an accessible, practical textbook. It sidesteps detailed theoretical discussion in favor of providing a comprehensive overview of strategic tips and skills for starting and completing successful qualitative research.

Uniquely, the authors provide a "patterns framework" to qualitative data analysis in this book, also known as "thematic analysis." The authors walk you through a basic thematic approach, and compare and contrast this with other approaches. This discussion of commonalities, explaining why and when each method should be used, and in the context of looking at patterns, will provide you with complete confidence for your qualitative research journey.

    This textbook will be an essential textbook for undergraduates and postgraduates taking a course in qualitative research or using qualitative approaches in a research project.


    Editorial Reviews

    Review

    ′Like water wings for the qualitative research beginner, Successful Qualitative Research: A Practical Guide for Beginners gracefully supports methodological novices until they learn to swim elegantly, on their own, in qualitative waters… As a teacher, researcher or a student, you will want to thank the gifted methodologists Braun and Clarke for making it all seem so easy′
    Michelle Fine
    The City University of New York, NY, USA

    ′This is an admirably useful textbook that provides an uncommonly accessible, practical, and absorbing introduction for beginners to qualitative research′

    Eva Magnusson
    Umeå University, UMEÅ, Sweden

    ′A clear, engaging and intelligent qualitative research guide which will greatly appeal to students new to this area. The authors should be commended for their lively style and attention to often hidden processes and practices involved in successful qualitative research′
    Brendan Gough
    Leeds Metropolitan University

    ′This book provides an excellent introduction to qualitative research, combining in-depth explanation of the distinctive nature and goals of qualitative research methods with practical tips and helpful examples for beginners′

    Lucy Yardley
    University of Southampton

    ′Virginia Braun and Victoria Clarke present a clear and comprehensive road map for executing a successful qualitative study. They do so in a very engaging way that really brings the process to life for the reader. This book will be an essential read for anyone contemplating a qualitative research project′
    Guy Faulkner
    University of Toronto


    ′This practical guide refreshingly demystifies the qualitative research process, relentlessly pushing an agenda for uncomplicated but high standards across the board and generously enabling anyone, no matter how inexperienced, to get on with it and do it well. It is the kind of guide that not only says
    how to do it but that actually shows how to do it, with a myriad of real, reproduced examples, extremely useful tables, boxes, chapter summaries, questions for discussion, exercises and lists of resources including references to a companion website with even more guidance and examples.′ -- Edith Steffen Published On: 2013-11-18

    About the Author

    Virginia Braun is a Professor in the School of Psychology at The University of Auckland, Aotearoa New Zealand. She is a feminist and critical (health) psychologist and teaches around gender and psychology and critical health psychology at undergraduate and graduate levels. When she gets time for it, her research (sometimes in collaboration with Victoria Clarke) explores the intersecting areas of gender, bodies, sex/sexuality, health, and (now) food. She is on Twitter @ginnybraun, where sometimes her tweets about qualitative research, usually in that case a retweet of an awesome thread by Victoria.

    Victoria Clarke is an Associate Professor in Qualitative and Critical Psychology in the Department of Health and Social Sciences at the University of the West of England (UWE), Bristol, where she teaches about qualitative methods, and gender and sexuality, and supervises student research, on a variety of undergraduate and postgraduate programmes. When she′s not busy collaborating with Virginia Braun, she has conducted research in the intersecting areas of gender and sexuality, family and relationships, and appearance and embodiment. She is also active on Twitter – mainly tweeting about thematic analysis and qualitative research @drvicclarke.

    Reviews:

    5.0 out of 5 stars A Pratical Guide

    S.T. · May 8, 2020

    This book is definitely a pratical guide for beginners. The vocabulary makes it easy to read and comprehend. The information that I really enjoyed was about the differences in how validity is determined between qualitative research and quantitative research. The book is about qualitiatve research, however it does discuss how quantitative research data analysis methods are not appropriate for qualitative research. There is also a helpful glossary.

    5.0 out of 5 stars EASY TO READ

    L.M. · October 29, 2018

    EXTREMELY HELPFUL, EASY TO READ, GOOD LAYOUT, CAN GO STRAIGHT TO VARIOUS SECTIONS AS NEEDED. REALLY A HUGE HELP WITH DISSERTATION

    5.0 out of 5 stars Qualitative research

    A.C. · November 8, 2018

    If you are doing a qualitative study, this is an amazing book. I will highly recommend you buy it.

    4.0 out of 5 stars Four Stars

    m.m. · August 10, 2014

    Accessible and thorough. Excellent

    5.0 out of 5 stars Five Stars

    V.W. · March 7, 2017

    Was the exact book shown, Shipped Fast and is well printed.

    5.0 out of 5 stars Must have for qualitative research

    L. · April 14, 2015

    Excellent book for both beginners and seasoned researchers. Clear and to the point.

    5.0 out of 5 stars Five Stars

    B.D. · August 13, 2017

    a great book!

    5.0 out of 5 stars great book for newbees to research

    S.O. · September 5, 2016

    Did

    Fundamenta para quien empieza en el campo de la investigación cualitativa

    S.R. · August 29, 2018

    Todo estudiante de doctorado debería tener este libro

    Quick delivery

    C. · March 7, 2024

    Text book arrived in two days, in excellent condition.

    Ein großartiges Buch!

    C. · December 17, 2019

    Zu Beginn meiner empirischen Dissertation stand ich vor der Frage, wie ich genau qualitativ forschen kann, wie ich in diesem komplexen Prozess beginnen kann und wie es weitergehen soll. Zufällig bin ich in der Uni Bibliothek auf dieses tolle Buch gestoßen, das mich besonders am Anfang des Forschungsprozesses, aber dann immer wieder zwischendurch auch noch über Monate und Jahre hinweg begleitet hat.Die beiden Autorinnen nehmen einen beim Lesen wirklich 'an die Hand', legen zunächst theoretische essentielle Grundlagen für qualitative Sozialforschung und zeigen dann praxisnah und hilfreich auf, wie genau nun qualitative Forschung geschehen kann: Von 'planning and designing qualitative research' über 'sucessfully collecting qualitative data' bis hin zu 'successfully analysing qualitative data' und 'successfully completing qualitative research' werden alle wichtigen methodischen Schritte von Anfang bis Ende besprochen. Wirklich hilfreich sind dabei sowohl der tolle sprachliche (und auch als Nicht-Muttersprachler sehr gut verständliche) Stil, der das qualitative Forschen sehr informativ und gleichzeitig spannend, leicht und amüsant herüber bringt. Eine große Praxisnähe entsteht dadurch, dass die beiden Autorinnen für das Buch ein eigenes Research Project durchgeführt haben, von dem sie immer wieder berichten und hierüber praxisnah zeigen, wie qualitatives Forschen konkret geschehen kann. Auch das Layout des Buches hält immer wieder informative und übersichtliche Tabellen, zusammenfassende Kästen, Listen etc. bereit und auf der Website des Verlages sind zahlreiche weitere Inhalte (etwa umfangreiche Literaturhinweise, aber auch längere Transkripte und anderes Anschauungsmaterial) einsehbar.Insgesamt hat mir dieses Buch wirklich den Weg hinein in die qualitative Forschung eröffnet, durch den Schreibstil der Autorinnen fast auf eine persönliche und begleitende Art. Das Buch stellt die (im anglo-amerikanischen Raum) gängigen methodischen Richtungen qualitativer Forschung intensiv vor und bereitet somit eine gute Grundlage, sich anschließend nach der Entscheidung für eine dieser Richtungen hier genauer einzulesen. Eine von den Autorinnen entwickelte Forschungsmethode, die Thematic Analysis (vergleichbar der qualitativen Inhaltsanalyse, eine methodologisch sehr offene und somit für viele Anliegen gut geeignete Methode), wird noch etwas ausführlicher vorgestellt, sodass hierfür im Prinzip kein weiteres Methodenbuch nötig ist.Insgesamt kann ich dieses Buch sowohl Neulingen in der qualitativen Forschung, aber auch allen Lehrenden oder Menschen, die auf der Suche nach einer grundlegenden und praxisnahen Einführung in die qualitative Forschung sind, wärmstens empfehlen!

    A Very Useful Guide for Beginners in Qualitative Research

    L.E. · April 12, 2025

    This book is an excellent resource for anyone new to qualitative research. It breaks down complex concepts into clear, manageable explanations without oversimplifying the subject. The tone is approachable, and the examples are practical and easy to relate to — perfect for students or anyone just starting out in the field.What makes it stand out is how well it balances theory with application. It covers essential topics like research design, data collection methods (like interviews and focus groups), coding, and analysis — all presented in a way that builds confidence in the reader.Whether you're writing your first research proposal or just trying to understand how qualitative methods work, this book is very useful and easy to follow. Highly recommended as a foundational text.

    A good one for the collection.

    N. · February 27, 2017

    Nice accessible guide to qualitative research. More focused on the practicalities

    Successful Qualitative Research: A Practical Guide for Beginners

    Product ID: U1847875823
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    4.7

    AED33972

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    Successful Qualitative Research: A Practical Guide for Beginners

    Product ID: U1847875823
    Condition: New

    4.7

    Successful Qualitative Research: A Practical Guide for Beginners-0
    Type: Paperback

    AED33972

    Price includes VAT & Import Duties
    Availability: In Stock

    Quantity:

    |

    Order today to get by 7-14 business days

    This item qualifies for free delivery

    Returns & Warranty policies

    Imported From: United States

    At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

    BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

    Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

    If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

    Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

    All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.

    While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

    Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

    BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

    All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

    All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

    Description:

    *Shortlisted for the BPS Book Award 2014 in the Textbook Category*

    *Winner of the 2014 Distinguished Publication Award (DPA) from the Association for Women in  Psychology (AWP)*


    Successful Qualitative Research: A Practical Guide for Beginners is an accessible, practical textbook. It sidesteps detailed theoretical discussion in favor of providing a comprehensive overview of strategic tips and skills for starting and completing successful qualitative research.

    Uniquely, the authors provide a "patterns framework" to qualitative data analysis in this book, also known as "thematic analysis." The authors walk you through a basic thematic approach, and compare and contrast this with other approaches. This discussion of commonalities, explaining why and when each method should be used, and in the context of looking at patterns, will provide you with complete confidence for your qualitative research journey.

      This textbook will be an essential textbook for undergraduates and postgraduates taking a course in qualitative research or using qualitative approaches in a research project.


      Editorial Reviews

      Review

      ′Like water wings for the qualitative research beginner, Successful Qualitative Research: A Practical Guide for Beginners gracefully supports methodological novices until they learn to swim elegantly, on their own, in qualitative waters… As a teacher, researcher or a student, you will want to thank the gifted methodologists Braun and Clarke for making it all seem so easy′
      Michelle Fine
      The City University of New York, NY, USA

      ′This is an admirably useful textbook that provides an uncommonly accessible, practical, and absorbing introduction for beginners to qualitative research′

      Eva Magnusson
      Umeå University, UMEÅ, Sweden

      ′A clear, engaging and intelligent qualitative research guide which will greatly appeal to students new to this area. The authors should be commended for their lively style and attention to often hidden processes and practices involved in successful qualitative research′
      Brendan Gough
      Leeds Metropolitan University

      ′This book provides an excellent introduction to qualitative research, combining in-depth explanation of the distinctive nature and goals of qualitative research methods with practical tips and helpful examples for beginners′

      Lucy Yardley
      University of Southampton

      ′Virginia Braun and Victoria Clarke present a clear and comprehensive road map for executing a successful qualitative study. They do so in a very engaging way that really brings the process to life for the reader. This book will be an essential read for anyone contemplating a qualitative research project′
      Guy Faulkner
      University of Toronto


      ′This practical guide refreshingly demystifies the qualitative research process, relentlessly pushing an agenda for uncomplicated but high standards across the board and generously enabling anyone, no matter how inexperienced, to get on with it and do it well. It is the kind of guide that not only says
      how to do it but that actually shows how to do it, with a myriad of real, reproduced examples, extremely useful tables, boxes, chapter summaries, questions for discussion, exercises and lists of resources including references to a companion website with even more guidance and examples.′ -- Edith Steffen Published On: 2013-11-18

      About the Author

      Virginia Braun is a Professor in the School of Psychology at The University of Auckland, Aotearoa New Zealand. She is a feminist and critical (health) psychologist and teaches around gender and psychology and critical health psychology at undergraduate and graduate levels. When she gets time for it, her research (sometimes in collaboration with Victoria Clarke) explores the intersecting areas of gender, bodies, sex/sexuality, health, and (now) food. She is on Twitter @ginnybraun, where sometimes her tweets about qualitative research, usually in that case a retweet of an awesome thread by Victoria.

      Victoria Clarke is an Associate Professor in Qualitative and Critical Psychology in the Department of Health and Social Sciences at the University of the West of England (UWE), Bristol, where she teaches about qualitative methods, and gender and sexuality, and supervises student research, on a variety of undergraduate and postgraduate programmes. When she′s not busy collaborating with Virginia Braun, she has conducted research in the intersecting areas of gender and sexuality, family and relationships, and appearance and embodiment. She is also active on Twitter – mainly tweeting about thematic analysis and qualitative research @drvicclarke.

      Reviews:

      5.0 out of 5 stars A Pratical Guide

      S.T. · May 8, 2020

      This book is definitely a pratical guide for beginners. The vocabulary makes it easy to read and comprehend. The information that I really enjoyed was about the differences in how validity is determined between qualitative research and quantitative research. The book is about qualitiatve research, however it does discuss how quantitative research data analysis methods are not appropriate for qualitative research. There is also a helpful glossary.

      5.0 out of 5 stars EASY TO READ

      L.M. · October 29, 2018

      EXTREMELY HELPFUL, EASY TO READ, GOOD LAYOUT, CAN GO STRAIGHT TO VARIOUS SECTIONS AS NEEDED. REALLY A HUGE HELP WITH DISSERTATION

      5.0 out of 5 stars Qualitative research

      A.C. · November 8, 2018

      If you are doing a qualitative study, this is an amazing book. I will highly recommend you buy it.

      4.0 out of 5 stars Four Stars

      m.m. · August 10, 2014

      Accessible and thorough. Excellent

      5.0 out of 5 stars Five Stars

      V.W. · March 7, 2017

      Was the exact book shown, Shipped Fast and is well printed.

      5.0 out of 5 stars Must have for qualitative research

      L. · April 14, 2015

      Excellent book for both beginners and seasoned researchers. Clear and to the point.

      5.0 out of 5 stars Five Stars

      B.D. · August 13, 2017

      a great book!

      5.0 out of 5 stars great book for newbees to research

      S.O. · September 5, 2016

      Did

      Fundamenta para quien empieza en el campo de la investigación cualitativa

      S.R. · August 29, 2018

      Todo estudiante de doctorado debería tener este libro

      Quick delivery

      C. · March 7, 2024

      Text book arrived in two days, in excellent condition.

      Ein großartiges Buch!

      C. · December 17, 2019

      Zu Beginn meiner empirischen Dissertation stand ich vor der Frage, wie ich genau qualitativ forschen kann, wie ich in diesem komplexen Prozess beginnen kann und wie es weitergehen soll. Zufällig bin ich in der Uni Bibliothek auf dieses tolle Buch gestoßen, das mich besonders am Anfang des Forschungsprozesses, aber dann immer wieder zwischendurch auch noch über Monate und Jahre hinweg begleitet hat.Die beiden Autorinnen nehmen einen beim Lesen wirklich 'an die Hand', legen zunächst theoretische essentielle Grundlagen für qualitative Sozialforschung und zeigen dann praxisnah und hilfreich auf, wie genau nun qualitative Forschung geschehen kann: Von 'planning and designing qualitative research' über 'sucessfully collecting qualitative data' bis hin zu 'successfully analysing qualitative data' und 'successfully completing qualitative research' werden alle wichtigen methodischen Schritte von Anfang bis Ende besprochen. Wirklich hilfreich sind dabei sowohl der tolle sprachliche (und auch als Nicht-Muttersprachler sehr gut verständliche) Stil, der das qualitative Forschen sehr informativ und gleichzeitig spannend, leicht und amüsant herüber bringt. Eine große Praxisnähe entsteht dadurch, dass die beiden Autorinnen für das Buch ein eigenes Research Project durchgeführt haben, von dem sie immer wieder berichten und hierüber praxisnah zeigen, wie qualitatives Forschen konkret geschehen kann. Auch das Layout des Buches hält immer wieder informative und übersichtliche Tabellen, zusammenfassende Kästen, Listen etc. bereit und auf der Website des Verlages sind zahlreiche weitere Inhalte (etwa umfangreiche Literaturhinweise, aber auch längere Transkripte und anderes Anschauungsmaterial) einsehbar.Insgesamt hat mir dieses Buch wirklich den Weg hinein in die qualitative Forschung eröffnet, durch den Schreibstil der Autorinnen fast auf eine persönliche und begleitende Art. Das Buch stellt die (im anglo-amerikanischen Raum) gängigen methodischen Richtungen qualitativer Forschung intensiv vor und bereitet somit eine gute Grundlage, sich anschließend nach der Entscheidung für eine dieser Richtungen hier genauer einzulesen. Eine von den Autorinnen entwickelte Forschungsmethode, die Thematic Analysis (vergleichbar der qualitativen Inhaltsanalyse, eine methodologisch sehr offene und somit für viele Anliegen gut geeignete Methode), wird noch etwas ausführlicher vorgestellt, sodass hierfür im Prinzip kein weiteres Methodenbuch nötig ist.Insgesamt kann ich dieses Buch sowohl Neulingen in der qualitativen Forschung, aber auch allen Lehrenden oder Menschen, die auf der Suche nach einer grundlegenden und praxisnahen Einführung in die qualitative Forschung sind, wärmstens empfehlen!

      A Very Useful Guide for Beginners in Qualitative Research

      L.E. · April 12, 2025

      This book is an excellent resource for anyone new to qualitative research. It breaks down complex concepts into clear, manageable explanations without oversimplifying the subject. The tone is approachable, and the examples are practical and easy to relate to — perfect for students or anyone just starting out in the field.What makes it stand out is how well it balances theory with application. It covers essential topics like research design, data collection methods (like interviews and focus groups), coding, and analysis — all presented in a way that builds confidence in the reader.Whether you're writing your first research proposal or just trying to understand how qualitative methods work, this book is very useful and easy to follow. Highly recommended as a foundational text.

      A good one for the collection.

      N. · February 27, 2017

      Nice accessible guide to qualitative research. More focused on the practicalities

      Similar suggestions by Bolo

      More from this brand

      Similar items from “Research”