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Practical Generative AI with ChatGPT: Unleash your prompt engineering potential with OpenAI technologies for productivity and creativity

Description:

Transform your professional world with ChatGPT and OpenAI—master prompt design to revolutionize development, marketing, research, and enterprise implementation

Key Features

  • Turn ChatGPT into your companion for marketing, research, personal productivity, art and coding
  • Learn prompt engineering techniques that deliver consistent, relevant, and ethical AI-powered results
  • Build custom GPTs and assistants tailored to your specific business needs and workflows
  • Purchase of the print or Kindle book includes a free PDF eBook

Book Description

Practical Generative AI with ChatGPT is your hands-on guide to unlocking the full potential of ChatGPT. From building AI assistants and mastering prompt engineering to analyzing documents and images and even generating code, this book equips you with the skills to integrate generative AI into your workflow.

Written by a technical architect specializing in AI and intelligent applications, this book provides the tools and knowledge you need to streamline tasks, enhance productivity, and create intelligent solutions. You’ll learn how to craft precise prompts, leverage ChatGPT for daily efficiency, and develop custom AI assistants tailored to your needs.

The chapters show you how to use ChatGPT’s multimodal capabilities to generate images with DALL·E and even transform images into code. This ChatGPT book goes beyond basic interactions by showing you how to design custom GPTs and integrate OpenAI’s APIs into your applications. You’ll explore how businesses use OpenAI models, from building AI applications, including semantic search, to creating an AI roadmap. Each chapter is packed with practical examples, ensuring you can apply the techniques right away.

By the end of this book, you’ll be well equipped to leverage OpenAI's technology for competitive advantage.

What you will learn

  • Explore the fundamentals of generative AI and GPT models
  • Master prompt engineering to consistently get relevant and reliable outputs from ChatGPT
  • Develop marketing strategies and conduct meaningful A/B testing with AI assistance
  • Boost your coding with code generation, review, and optimization
  • Enhance research with real-time knowledge mining
  • Enhance your visual creativity with image generation, image understanding, and style transfer
  • Design custom GPTs and assistants tailored to specific business functions
  • Discover how enterprises are leveraging large language models for their AI apps

Who this book is for

This book is ideal for business professionals, developers, marketers, researchers, and decision-makers who want to leverage AI to enhance productivity. No advanced technical background is required for the foundational sections, making the content accessible to beginners, while later chapters provide depth for technical professionals implementing enterprise solutions. If you’re seeking practical applications of generative AI in business contexts, you’ll find immediate, actionable value in this book.

Table of Contents

  1. Introduction to Generative AI
  2. OpenAI and ChatGPT: Beyond the Market Hype
  3. Understanding Prompt Engineering
  4. Boosting Day-to-Day Productivity with ChatGPT
  5. Developing the Future with ChatGPT
  6. Mastering Marketing with ChatGPT
  7. Research Reinvented with ChatGPT
  8. Unleashing Creativity Visually with ChatGPT
  9. Exploring GPTs
  10. Leveraging OpenAI Models for Enterprise- Scale Applications
  11. Epilogue and Final Thoughts


Editorial Reviews

About the Author

Valentina Alto is a technical architect specializing in AI and intelligent apps at Microsoft Innovation Hub in Dubai. During her tenure at Microsoft, she covered different roles as a solution specialist, focusing on data, AI, and applications workloads within the manufacturing, pharmaceutical, and retail industries and driving customers' digital transformations in the era of AI. Valentina is an active tech author and speaker who contributes to books, articles, and events on AI and machine learning. Over the past two years, Valentina has published two books on generative AI and large language models, further establishing her expertise in the field.

Reviews:

5.0 out of 5 stars Great book

M.J.M. · October 29, 2025

Great book

5.0 out of 5 stars Current, Comprehensive, and Insightful Introduction to ChatGPT

M.D. · May 4, 2025

I concur with the early reviewers of "Practical Generative AI with ChatGPT" and highly recommend this book for Generative AI (GenAI) users, especially those who use ChatGPT.As an academic who is a GenAI user but not a data scientist or software developer, I felt this book was a necessity for the "mere mortals" who seek to improve their output performance across disciplines. For me, the key benefits of the text included:1. The breadth of information (e.g., generation of social media posts, research summaries, and creative images). I agree with the back cover note that "By the end of this book, you'll be well equipped to leverage OpenAI's technology for competitive advantage."2. The focus of the book on prompt engineering instead of Python coding is a big plus for readers who are not programmers. Eventually, GenAI will diffuse in the workplace through the prompt engineering skills of employees. Not too many books (I have about 10 on the subject of GenAI) take this angle.3. The author, Valentina Alto, did a nice job reproducing systematically both the prompts and the outputs (responses) so that readers can replicate the procedures and, perhaps more importantly, apply her advice to other issues or questions.4. The book is an introduction to ChatGPT, but it also covers some intermediary-level topics, such as retrieval augmented generation (RAG), model evaluation, OpenAI Playground, and OpenAI API models (I hope that I will see more information about the syntax/delimiters of ChatGPT in a third edition:-).5. Finally, this book was enjoyable to read, which is not always the case for other texts on the subject. It also had the right length.

5.0 out of 5 stars Thank heavens for a PRACTICAL GenAI book! :-)

A.C. · June 30, 2025

Valentina Alto has succeeded where so many others have missed the mark. She has created a book on Generative AI (specifically ChatGPT) that focuses on truly practical applications instead of all the hype that seems to be everywhere we turn.Here is the Table of Contents. I have highlighted the chapters I found exceptionally helpful with an asterisk.1. Introduction to Generative AI2. * OpenAI and ChatGPT: Beyond the Market Hype3. * Understanding Prompt Engineering4. Boosting Day-to-Day Productivity with ChatGPT5. Developing the Future with ChatGPT6. * Marketing with ChatGPT7. * Research Reinvented with ChatGPT8. Unleashing Creativity Visually with ChatGPT9. Exploring GPTs10. * Leveraging OpenAI Models for Enterprise-Scale Applications11. Epilogue and Final ThoughtsWhat books do YOU recommend?

4.0 out of 5 stars Practical Generative AI with ChatGPT Review

P.P. · May 21, 2025

Here is a balanced book review for "Practical Generative AI with ChatGPT, Second Edition" based on the information available in the sources:"Practical Generative AI with ChatGPT, Second Edition" positions itself as a comprehensive guide covering the fundamentals, practical applications, and enterprise implementations of generative AI with a special focus on ChatGPT.The book effectively details how generative AI can be a valuable assistant across various domains, including boosting daily productivity, generating and improving text content, assisting with ode development, enhancing marketing strategies like SEO and sentiment analysis), and even reinventing research by aiding in literature review and experiment ldesign.A key strength is the emphasis on prompt engineering principles and techniques, such as providing clear instructions, splitting complex tasks, asking for justifications, and using different levels of shot learning, which are crucial for obtaining quality results from LLMs. The book also delves into advanced topics like custom GPTs that can be built without code and the use of OpenAI APIs for embedding models in custom applications, showcasing the potential for specialization and enterprise use.While the book provides a solid foundation and numerous practical examples, it is important to consider the **rapidly evolving nature of the AI field, which means specific model details or features discussed could change over time. Additionally, the sources acknowledge inherent challenges when working with generative AI, such as the potential for hallucination, bias, and the necessity for a subject-matter expert in the loop to validate results, which are crucial points for users to remain vigilant about even when using the techniques presented.Overall, the book serves as a valuable resource for understanding and applying generative AI, offering detailed insights into leveraging ChatGPT and OpenAI technologies for both personal and professional use.

5.0 out of 5 stars A Must-Have for Anyone Exploring ChatGPT Professionally

D. · April 28, 2025

I picked this up as someone with minimal experience in AI, and it’s been incredibly helpful. It doesn’t just explain the theory but it also walks you through how to implement things in a structured, thoughtful way. and the step-by-step guidance on prompt engineering really improved how I use ChatGPT. Some parts get a bit technical toward the end, but that also makes it a good long-term resource as I level up.

5.0 out of 5 stars An excellent read

a. · April 28, 2025

I appreciate that how the multimodal features of ChatGpt are explained in this book. Additionally, the usage of real-world examples to help us apply it to our everyday workflow has been amazing. The reading style has been carefully developed by the author which is grabbing the attention. Extremely well-organized! The book is excellent and includes real-world examples.

5.0 out of 5 stars Current and Relevant

P. · April 30, 2025

What a wonderful practical guide to ChatGPT and Generative AI. The author does an excellent job providing foundational concepts and practical uses for using ChatGPT for efficiency. Concepts such as chain of thought, prompt engineering, and ReAct are considered. The author includes several sections on ethical considerations. This is a truly great guide to ChapGPT and Generative AI. This is a a wonderfully informative book.

Good book

L.D. · May 7, 2025

It’s a really good book, well-structured and well-written. Definitely not made by AI.I’d say it’s perfect if you’re just getting started with AI and don’t know much yet. And if you’ve been using it for a while already, you might not find loads of new stuff, though it’s still a solid read and worth a flick through.

Excellent book and value for money!

K.C. · May 2, 2025

Absolutely loved it. Its detailed and structured.

Practical Generative AI with ChatGPT: Unleash your prompt engineering potential with OpenAI technologies for productivity and creativity

Product ID: U1836647859
Condition: New

4.9

(17 ratings)

AED26016

Price includes VAT & Import Duties
Type: Paperback
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

This item qualifies for free delivery

Returns & Warranty policies

Imported From: United States

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

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All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

More from this brand

Similar items from “Research”

Practical Generative AI with ChatGPT: Unleash your prompt engineering potential with OpenAI technologies for productivity and creativity

Product ID: U1836647859
Condition: New

4.9

(17 ratings)
Practical Generative AI with ChatGPT: Unleash your prompt engineering potential with OpenAI technologies for productivity and creativity-0
Type: Paperback

AED26016

Price includes VAT & Import Duties
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

This item qualifies for free delivery

Returns & Warranty policies

Imported From: United States

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

Description:

Transform your professional world with ChatGPT and OpenAI—master prompt design to revolutionize development, marketing, research, and enterprise implementation

Key Features

  • Turn ChatGPT into your companion for marketing, research, personal productivity, art and coding
  • Learn prompt engineering techniques that deliver consistent, relevant, and ethical AI-powered results
  • Build custom GPTs and assistants tailored to your specific business needs and workflows
  • Purchase of the print or Kindle book includes a free PDF eBook

Book Description

Practical Generative AI with ChatGPT is your hands-on guide to unlocking the full potential of ChatGPT. From building AI assistants and mastering prompt engineering to analyzing documents and images and even generating code, this book equips you with the skills to integrate generative AI into your workflow.

Written by a technical architect specializing in AI and intelligent applications, this book provides the tools and knowledge you need to streamline tasks, enhance productivity, and create intelligent solutions. You’ll learn how to craft precise prompts, leverage ChatGPT for daily efficiency, and develop custom AI assistants tailored to your needs.

The chapters show you how to use ChatGPT’s multimodal capabilities to generate images with DALL·E and even transform images into code. This ChatGPT book goes beyond basic interactions by showing you how to design custom GPTs and integrate OpenAI’s APIs into your applications. You’ll explore how businesses use OpenAI models, from building AI applications, including semantic search, to creating an AI roadmap. Each chapter is packed with practical examples, ensuring you can apply the techniques right away.

By the end of this book, you’ll be well equipped to leverage OpenAI's technology for competitive advantage.

What you will learn

  • Explore the fundamentals of generative AI and GPT models
  • Master prompt engineering to consistently get relevant and reliable outputs from ChatGPT
  • Develop marketing strategies and conduct meaningful A/B testing with AI assistance
  • Boost your coding with code generation, review, and optimization
  • Enhance research with real-time knowledge mining
  • Enhance your visual creativity with image generation, image understanding, and style transfer
  • Design custom GPTs and assistants tailored to specific business functions
  • Discover how enterprises are leveraging large language models for their AI apps

Who this book is for

This book is ideal for business professionals, developers, marketers, researchers, and decision-makers who want to leverage AI to enhance productivity. No advanced technical background is required for the foundational sections, making the content accessible to beginners, while later chapters provide depth for technical professionals implementing enterprise solutions. If you’re seeking practical applications of generative AI in business contexts, you’ll find immediate, actionable value in this book.

Table of Contents

  1. Introduction to Generative AI
  2. OpenAI and ChatGPT: Beyond the Market Hype
  3. Understanding Prompt Engineering
  4. Boosting Day-to-Day Productivity with ChatGPT
  5. Developing the Future with ChatGPT
  6. Mastering Marketing with ChatGPT
  7. Research Reinvented with ChatGPT
  8. Unleashing Creativity Visually with ChatGPT
  9. Exploring GPTs
  10. Leveraging OpenAI Models for Enterprise- Scale Applications
  11. Epilogue and Final Thoughts


Editorial Reviews

About the Author

Valentina Alto is a technical architect specializing in AI and intelligent apps at Microsoft Innovation Hub in Dubai. During her tenure at Microsoft, she covered different roles as a solution specialist, focusing on data, AI, and applications workloads within the manufacturing, pharmaceutical, and retail industries and driving customers' digital transformations in the era of AI. Valentina is an active tech author and speaker who contributes to books, articles, and events on AI and machine learning. Over the past two years, Valentina has published two books on generative AI and large language models, further establishing her expertise in the field.

Reviews:

5.0 out of 5 stars Great book

M.J.M. · October 29, 2025

Great book

5.0 out of 5 stars Current, Comprehensive, and Insightful Introduction to ChatGPT

M.D. · May 4, 2025

I concur with the early reviewers of "Practical Generative AI with ChatGPT" and highly recommend this book for Generative AI (GenAI) users, especially those who use ChatGPT.As an academic who is a GenAI user but not a data scientist or software developer, I felt this book was a necessity for the "mere mortals" who seek to improve their output performance across disciplines. For me, the key benefits of the text included:1. The breadth of information (e.g., generation of social media posts, research summaries, and creative images). I agree with the back cover note that "By the end of this book, you'll be well equipped to leverage OpenAI's technology for competitive advantage."2. The focus of the book on prompt engineering instead of Python coding is a big plus for readers who are not programmers. Eventually, GenAI will diffuse in the workplace through the prompt engineering skills of employees. Not too many books (I have about 10 on the subject of GenAI) take this angle.3. The author, Valentina Alto, did a nice job reproducing systematically both the prompts and the outputs (responses) so that readers can replicate the procedures and, perhaps more importantly, apply her advice to other issues or questions.4. The book is an introduction to ChatGPT, but it also covers some intermediary-level topics, such as retrieval augmented generation (RAG), model evaluation, OpenAI Playground, and OpenAI API models (I hope that I will see more information about the syntax/delimiters of ChatGPT in a third edition:-).5. Finally, this book was enjoyable to read, which is not always the case for other texts on the subject. It also had the right length.

5.0 out of 5 stars Thank heavens for a PRACTICAL GenAI book! :-)

A.C. · June 30, 2025

Valentina Alto has succeeded where so many others have missed the mark. She has created a book on Generative AI (specifically ChatGPT) that focuses on truly practical applications instead of all the hype that seems to be everywhere we turn.Here is the Table of Contents. I have highlighted the chapters I found exceptionally helpful with an asterisk.1. Introduction to Generative AI2. * OpenAI and ChatGPT: Beyond the Market Hype3. * Understanding Prompt Engineering4. Boosting Day-to-Day Productivity with ChatGPT5. Developing the Future with ChatGPT6. * Marketing with ChatGPT7. * Research Reinvented with ChatGPT8. Unleashing Creativity Visually with ChatGPT9. Exploring GPTs10. * Leveraging OpenAI Models for Enterprise-Scale Applications11. Epilogue and Final ThoughtsWhat books do YOU recommend?

4.0 out of 5 stars Practical Generative AI with ChatGPT Review

P.P. · May 21, 2025

Here is a balanced book review for "Practical Generative AI with ChatGPT, Second Edition" based on the information available in the sources:"Practical Generative AI with ChatGPT, Second Edition" positions itself as a comprehensive guide covering the fundamentals, practical applications, and enterprise implementations of generative AI with a special focus on ChatGPT.The book effectively details how generative AI can be a valuable assistant across various domains, including boosting daily productivity, generating and improving text content, assisting with ode development, enhancing marketing strategies like SEO and sentiment analysis), and even reinventing research by aiding in literature review and experiment ldesign.A key strength is the emphasis on prompt engineering principles and techniques, such as providing clear instructions, splitting complex tasks, asking for justifications, and using different levels of shot learning, which are crucial for obtaining quality results from LLMs. The book also delves into advanced topics like custom GPTs that can be built without code and the use of OpenAI APIs for embedding models in custom applications, showcasing the potential for specialization and enterprise use.While the book provides a solid foundation and numerous practical examples, it is important to consider the **rapidly evolving nature of the AI field, which means specific model details or features discussed could change over time. Additionally, the sources acknowledge inherent challenges when working with generative AI, such as the potential for hallucination, bias, and the necessity for a subject-matter expert in the loop to validate results, which are crucial points for users to remain vigilant about even when using the techniques presented.Overall, the book serves as a valuable resource for understanding and applying generative AI, offering detailed insights into leveraging ChatGPT and OpenAI technologies for both personal and professional use.

5.0 out of 5 stars A Must-Have for Anyone Exploring ChatGPT Professionally

D. · April 28, 2025

I picked this up as someone with minimal experience in AI, and it’s been incredibly helpful. It doesn’t just explain the theory but it also walks you through how to implement things in a structured, thoughtful way. and the step-by-step guidance on prompt engineering really improved how I use ChatGPT. Some parts get a bit technical toward the end, but that also makes it a good long-term resource as I level up.

5.0 out of 5 stars An excellent read

a. · April 28, 2025

I appreciate that how the multimodal features of ChatGpt are explained in this book. Additionally, the usage of real-world examples to help us apply it to our everyday workflow has been amazing. The reading style has been carefully developed by the author which is grabbing the attention. Extremely well-organized! The book is excellent and includes real-world examples.

5.0 out of 5 stars Current and Relevant

P. · April 30, 2025

What a wonderful practical guide to ChatGPT and Generative AI. The author does an excellent job providing foundational concepts and practical uses for using ChatGPT for efficiency. Concepts such as chain of thought, prompt engineering, and ReAct are considered. The author includes several sections on ethical considerations. This is a truly great guide to ChapGPT and Generative AI. This is a a wonderfully informative book.

Good book

L.D. · May 7, 2025

It’s a really good book, well-structured and well-written. Definitely not made by AI.I’d say it’s perfect if you’re just getting started with AI and don’t know much yet. And if you’ve been using it for a while already, you might not find loads of new stuff, though it’s still a solid read and worth a flick through.

Excellent book and value for money!

K.C. · May 2, 2025

Absolutely loved it. Its detailed and structured.

More from this brand

Similar items from “Research”