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The Wisdom of the Bullfrog: Leadership Made Simple (But Not Easy)

Description:

THE INSTANT #1 New York Times BESTSELLER

From the acclaimed, bestselling author of 
Make Your Bed—a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL.

The title “Bullfrog” is given to the Navy SEAL who has served the longest on active duty. Admiral McRaven was honored to receive this honor in 2011 when he took charge of the United States Special Operations Command. When McRaven retired in 2014, he had 37 years as a Navy SEAL under his belt, leading men and women at every level of the special operations community. In the ensuing four years, he served as Chancellor to the entire University of Texas System, with its 230,000 students and 100,000 faculty and health care workers.

During those four decades, Admiral McRaven dealt with every conceivable leadership challenge, from commanding combat operations—including the capture of Saddam Hussein, the rescue of Captain Phillips, and the raid for Osama bin Laden. 

THE WISDOM OF THE BULLFROG draws on these and countless other experiences from Admiral McRaven’s incredible life, including crisis situations, management debates, organizational transitions, and ethical dilemmas, to provide readers with the most important leadership lessons he has learned over the course of his forty years of service. Each chapter provides a 
Make Your Bed-like parable, rich with insights like those featured in his bestselling memoir, Sea Stories, about the specific leadership traits required to be at the top of your game, including:  
  • Who Dares, Wins
  • Run to the Sound of the Guns
  • No Plan Survives First Contact with the Enemy
THE WISDOM OF THE BULLFROG is Admiral McRaven’s clear-eyed treatise on the leadership qualities that separate the good from the truly great.


Editorial Reviews

Review

"You might be able to find a book with more insights and superb advice about leadership than Bill McRaven's THE WISDOM OF THE BULLFROG, but I doubt it.  Drawing on a lifetime of successful leadership at all levels of the military and subsequently in other institutions, McRaven's succinct, witty and fast-paced book offers current and aspiring leaders a wealth of lessons learned and common sense approaches to navigating the many challenges of leading people and organizations. At a time of rapid change in every workplace, regardless of size or purpose, this is a book readers will dog-ear and underline.  Once I started, I could not put it down."―Robert Gates, former United States Secretary of Defense

“Admiral McRaven gives inspiring context to popular military maxims that turn mere words into wisdom and simple sayings into powerful leadership guidance. This book is an essential reference for anyone in a leadership position.”―
Jocko Willink, retired United States Navy officer and author of FINAL SPIN

“An entertaining and straightforward discussion of what it takes to lead, from the consummate military leader of our age. Admiral Bill McRaven’s THE WISDOM OF THE BULLFROG is a thoughtful, yet easily digestible, guide to making each of us into better leaders – and people.”―
Stanley McChrystal, former US Army genreal

About the Author

Admiral William H. McRaven is the #1 New York Times bestselling author of Make Your Bed and the New York Times bestsellers Sea Stories: My Life in Special Operations and The Hero Code: Lessons Learned from Lives Well Lived. In his thirty-seven years as a Navy SEAL, he commanded at every level. As a Four-Star Admiral, his final assignment was as Commander of all U.S. Special Operations Forces. After retiring from the Navy, he served as the Chancellor of the University of Texas System from 2015 to 2018. He now lives in Austin, Texas with his wife, Georgeann.

Reviews:

5.0 out of 5 stars Common sense words you should already know but probably don’t.

C.J. · August 14, 2025

There are times when common sense knowledge needs to be written down and presented in a way that makes it applicable to the everyday person. The Admirals words aren’t groundbreaking or even new ideas but are words to live by, presented in an easy to read and understand manner, and in a length that allows this book to be read quickly. A primer on leadership, the phrase “a Shepard smells like his sheep” is something that no one in a position of leadership should forget. Absolutely worth the money to buy, the time to read, and the later opportunity to give as a gift for someone else to learn from.

5.0 out of 5 stars Author’s knowledge

S. · July 26, 2023

"The Wisdom of a Bill Frog" is a captivating and thought-provoking book that beautifully blends wisdom, humor, and introspection. Written by an anonymous author, this unique tale takes readers on a journey through the life of Bill, a wise and philosophical frog who imparts invaluable life lessons.From the very beginning, the author's storytelling prowess shines through, as they skillfully weave together engaging anecdotes and delightful characters. Through Bill's encounters with other animals and his deep reflections on life's challenges, readers are encouraged to question their own beliefs and ponder the true meaning of wisdom.The book's strength lies in its ability to present profound concepts in a lighthearted and accessible manner. The author's use of humor and wit keeps the readers engaged, preventing the story from becoming overly didactic. Moreover, the charming illustrations scattered throughout the book add a delightful touch, making it visually appealing."The Wisdom of a Bill Frog" is not just a book; it's a transformative experience. It gently nudges readers to reevaluate their priorities, embrace change, and find happiness in life's simplest moments. Whether you're young or old, this delightful tale will resonate with readers of all ages and leave you pondering its wisdom long after you've turned the final page. Highly recommended for anyone seeking a delightful and enlightening read.

5.0 out of 5 stars Not just for military people!

B. · October 14, 2025

This was an excellent book. Author makes his point using personal experience and real stories. Great motivational book for anyone.

4.0 out of 5 stars Quick read

J. · March 25, 2025

Quick read, insightful intro to lessons on leadership.

5.0 out of 5 stars The best book on leadership I've ever read

C. · August 12, 2025

This book was phenomenal. There was not one single paragraph in it that was not valuable. In fact, I think its good enough to read annually as a leader. Where else can you learn IN DEPTH lessons from a former Admiral?

5.0 out of 5 stars Clear, Direct, Engaging, and Universal

A.V. · January 27, 2024

The blurb on the inside cover of Admiral McRaven's fourth book hails it as "a short, inspirational guide offering advice and leadership lessons gathered over four decades as a Navy SEAL." True to its description, The Wisdom of the Bullfrog goes beyond, making it particularly captivating for those dedicated to enhancing their leadership skills. What sets it apart? McRaven skillfully condenses his 40-year journey into 18 chapters filled with anecdotal snapshots. Each chapter is punctuated by a memorable title, serving as a leadership rule, followed by a concise summary. These rules transcend conventional HBS wisdom, and the summaries form a valuable curriculum. Few individuals, possessing both McRaven's intellect and extensive experience, choose to share their insights publicly. The stories unveiled in the book portray a tenacious individual committed to conquering both physical and mental obstacles, demonstrating that wisdom is forged through the crucible of hard knocks, where failure becomes the most instructive teacher, and successes validate the pains of learning. Personally, I thoroughly enjoyed this book and wholeheartedly recommend it. The author's writing style is clear and direct, the content is engaging, and the lessons imparted are universally applicable. A solid five stars.

5.0 out of 5 stars life’s compass

J.H. · October 5, 2025

It’s a privilege to read the Admirals books. Life’s lessons from a superb admirable Admiral, condensed into one book that set the high standards to follow for a successful and meaningful life.

5.0 out of 5 stars The best book on leadership I have read!

B.S.L. · July 4, 2025

A book every person should read. We all find ourselves in a leadership position at some point. Wouldn’t it be great to understand what it means to be a great leader when that time comes? Or, if that time is now?

Fabulous book!

D.B. · February 12, 2025

Fabulous book, Excellent !

Stellar Simple Guidance For Aspiring Leaders

M.S. · March 19, 2024

Admiral McRaven nails it on the head with this guide to solid leadership. He not only clearly defines what leadership is, but he eloquently and effectively opens your mind to what you might be missing to take your leadership skills to the next level.

Large Print, Small book

J.F. · July 24, 2024

Haven't read it but for the price, wait.

Highly recommended

E. · September 7, 2024

I ordered multiple copies of this book, and they all arrived in perfect condition. The quality of the print and binding was excellent. Very pleased with the purchase, and would definitely recommend for bulk orders or gifts!

Admiral McRaven has written this simple charter to build character!

J. · February 25, 2024

The simple rules with some engaging examples, sharing not instructing, warm but not patronising, deep but not self righteous, that defines this book of fine, aged, distilled wisdom!I remain inspired by the life and times of Admiral McRaven.

The Wisdom of the Bullfrog: Leadership Made Simple (But Not Easy)

Product ID: U1538707942
Condition: New

4.8

AED10654

Price includes VAT & Import Duties
Type: Hardcover
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

Delivery fee of AED 20. Free for orders above AED 200.

Returns & Warranty policies

Imported From: United States

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

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Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

More from this brand

Similar items from “Military”

The Wisdom of the Bullfrog: Leadership Made Simple (But Not Easy)

Product ID: U1538707942
Condition: New

4.8

The Wisdom of the Bullfrog: Leadership Made Simple (But Not Easy)-0
Type: Hardcover

AED10654

Price includes VAT & Import Duties
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

Delivery fee of AED 20. Free for orders above AED 200.

Returns & Warranty policies

Imported From: United States

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

Description:

THE INSTANT #1 New York Times BESTSELLER

From the acclaimed, bestselling author of 
Make Your Bed—a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL.

The title “Bullfrog” is given to the Navy SEAL who has served the longest on active duty. Admiral McRaven was honored to receive this honor in 2011 when he took charge of the United States Special Operations Command. When McRaven retired in 2014, he had 37 years as a Navy SEAL under his belt, leading men and women at every level of the special operations community. In the ensuing four years, he served as Chancellor to the entire University of Texas System, with its 230,000 students and 100,000 faculty and health care workers.

During those four decades, Admiral McRaven dealt with every conceivable leadership challenge, from commanding combat operations—including the capture of Saddam Hussein, the rescue of Captain Phillips, and the raid for Osama bin Laden. 

THE WISDOM OF THE BULLFROG draws on these and countless other experiences from Admiral McRaven’s incredible life, including crisis situations, management debates, organizational transitions, and ethical dilemmas, to provide readers with the most important leadership lessons he has learned over the course of his forty years of service. Each chapter provides a 
Make Your Bed-like parable, rich with insights like those featured in his bestselling memoir, Sea Stories, about the specific leadership traits required to be at the top of your game, including:  
  • Who Dares, Wins
  • Run to the Sound of the Guns
  • No Plan Survives First Contact with the Enemy
THE WISDOM OF THE BULLFROG is Admiral McRaven’s clear-eyed treatise on the leadership qualities that separate the good from the truly great.


Editorial Reviews

Review

"You might be able to find a book with more insights and superb advice about leadership than Bill McRaven's THE WISDOM OF THE BULLFROG, but I doubt it.  Drawing on a lifetime of successful leadership at all levels of the military and subsequently in other institutions, McRaven's succinct, witty and fast-paced book offers current and aspiring leaders a wealth of lessons learned and common sense approaches to navigating the many challenges of leading people and organizations. At a time of rapid change in every workplace, regardless of size or purpose, this is a book readers will dog-ear and underline.  Once I started, I could not put it down."―Robert Gates, former United States Secretary of Defense

“Admiral McRaven gives inspiring context to popular military maxims that turn mere words into wisdom and simple sayings into powerful leadership guidance. This book is an essential reference for anyone in a leadership position.”―
Jocko Willink, retired United States Navy officer and author of FINAL SPIN

“An entertaining and straightforward discussion of what it takes to lead, from the consummate military leader of our age. Admiral Bill McRaven’s THE WISDOM OF THE BULLFROG is a thoughtful, yet easily digestible, guide to making each of us into better leaders – and people.”―
Stanley McChrystal, former US Army genreal

About the Author

Admiral William H. McRaven is the #1 New York Times bestselling author of Make Your Bed and the New York Times bestsellers Sea Stories: My Life in Special Operations and The Hero Code: Lessons Learned from Lives Well Lived. In his thirty-seven years as a Navy SEAL, he commanded at every level. As a Four-Star Admiral, his final assignment was as Commander of all U.S. Special Operations Forces. After retiring from the Navy, he served as the Chancellor of the University of Texas System from 2015 to 2018. He now lives in Austin, Texas with his wife, Georgeann.

Reviews:

5.0 out of 5 stars Common sense words you should already know but probably don’t.

C.J. · August 14, 2025

There are times when common sense knowledge needs to be written down and presented in a way that makes it applicable to the everyday person. The Admirals words aren’t groundbreaking or even new ideas but are words to live by, presented in an easy to read and understand manner, and in a length that allows this book to be read quickly. A primer on leadership, the phrase “a Shepard smells like his sheep” is something that no one in a position of leadership should forget. Absolutely worth the money to buy, the time to read, and the later opportunity to give as a gift for someone else to learn from.

5.0 out of 5 stars Author’s knowledge

S. · July 26, 2023

"The Wisdom of a Bill Frog" is a captivating and thought-provoking book that beautifully blends wisdom, humor, and introspection. Written by an anonymous author, this unique tale takes readers on a journey through the life of Bill, a wise and philosophical frog who imparts invaluable life lessons.From the very beginning, the author's storytelling prowess shines through, as they skillfully weave together engaging anecdotes and delightful characters. Through Bill's encounters with other animals and his deep reflections on life's challenges, readers are encouraged to question their own beliefs and ponder the true meaning of wisdom.The book's strength lies in its ability to present profound concepts in a lighthearted and accessible manner. The author's use of humor and wit keeps the readers engaged, preventing the story from becoming overly didactic. Moreover, the charming illustrations scattered throughout the book add a delightful touch, making it visually appealing."The Wisdom of a Bill Frog" is not just a book; it's a transformative experience. It gently nudges readers to reevaluate their priorities, embrace change, and find happiness in life's simplest moments. Whether you're young or old, this delightful tale will resonate with readers of all ages and leave you pondering its wisdom long after you've turned the final page. Highly recommended for anyone seeking a delightful and enlightening read.

5.0 out of 5 stars Not just for military people!

B. · October 14, 2025

This was an excellent book. Author makes his point using personal experience and real stories. Great motivational book for anyone.

4.0 out of 5 stars Quick read

J. · March 25, 2025

Quick read, insightful intro to lessons on leadership.

5.0 out of 5 stars The best book on leadership I've ever read

C. · August 12, 2025

This book was phenomenal. There was not one single paragraph in it that was not valuable. In fact, I think its good enough to read annually as a leader. Where else can you learn IN DEPTH lessons from a former Admiral?

5.0 out of 5 stars Clear, Direct, Engaging, and Universal

A.V. · January 27, 2024

The blurb on the inside cover of Admiral McRaven's fourth book hails it as "a short, inspirational guide offering advice and leadership lessons gathered over four decades as a Navy SEAL." True to its description, The Wisdom of the Bullfrog goes beyond, making it particularly captivating for those dedicated to enhancing their leadership skills. What sets it apart? McRaven skillfully condenses his 40-year journey into 18 chapters filled with anecdotal snapshots. Each chapter is punctuated by a memorable title, serving as a leadership rule, followed by a concise summary. These rules transcend conventional HBS wisdom, and the summaries form a valuable curriculum. Few individuals, possessing both McRaven's intellect and extensive experience, choose to share their insights publicly. The stories unveiled in the book portray a tenacious individual committed to conquering both physical and mental obstacles, demonstrating that wisdom is forged through the crucible of hard knocks, where failure becomes the most instructive teacher, and successes validate the pains of learning. Personally, I thoroughly enjoyed this book and wholeheartedly recommend it. The author's writing style is clear and direct, the content is engaging, and the lessons imparted are universally applicable. A solid five stars.

5.0 out of 5 stars life’s compass

J.H. · October 5, 2025

It’s a privilege to read the Admirals books. Life’s lessons from a superb admirable Admiral, condensed into one book that set the high standards to follow for a successful and meaningful life.

5.0 out of 5 stars The best book on leadership I have read!

B.S.L. · July 4, 2025

A book every person should read. We all find ourselves in a leadership position at some point. Wouldn’t it be great to understand what it means to be a great leader when that time comes? Or, if that time is now?

Fabulous book!

D.B. · February 12, 2025

Fabulous book, Excellent !

Stellar Simple Guidance For Aspiring Leaders

M.S. · March 19, 2024

Admiral McRaven nails it on the head with this guide to solid leadership. He not only clearly defines what leadership is, but he eloquently and effectively opens your mind to what you might be missing to take your leadership skills to the next level.

Large Print, Small book

J.F. · July 24, 2024

Haven't read it but for the price, wait.

Highly recommended

E. · September 7, 2024

I ordered multiple copies of this book, and they all arrived in perfect condition. The quality of the print and binding was excellent. Very pleased with the purchase, and would definitely recommend for bulk orders or gifts!

Admiral McRaven has written this simple charter to build character!

J. · February 25, 2024

The simple rules with some engaging examples, sharing not instructing, warm but not patronising, deep but not self righteous, that defines this book of fine, aged, distilled wisdom!I remain inspired by the life and times of Admiral McRaven.

More from this brand

Similar items from “Military”