Description:
Editorial Reviews
Review
--Steven Heller
"The firm of Chermayeff & Geismar has created some of the most memorable logos in the history of graphic design, including the NBC Peacock, Chase Bank's Blue Octagon, and (literally) hundreds of others. This book reveals the history and process of creating many of the world's most iconic marks."
--Debbie Millman
About the Author
Tom Geismar is a founding partner of Chermayeff & Geismar and widely considered a pioneer of American graphic design. During the past four decades he has designed more than a hundred corporate identity programs. His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil Oil have received worldwide acclaim.
Sagi Haviv
Sagi Haviv is a partner and designer at Chermayeff & Geismar. Among his numerous projects for the firm are the logo designs and identity systems for the Library of Congress, National Parks of New York Harbor, The John D. and Catherine C. MacArthur Foundation, Conservation International, and the fashion brand Armani Exchange.
Ivan Chermayeff
A prolific designer, illustrator, and artist, Ivan has created memorable, iconic images for literally hundreds of clients. As a founding partner of Chermayeff & Geismar with Tom Geismar, he has played a significant role in establishing the firm's worldwide reputation. His trademarks, posters, publications and art installations for contemporary buildings are widely recognized and have received nearly every award bestowed by the profession, including gold medals from the American Institute of Graphic Arts and the Society of Illustrators.
Reviews:
5.0 out of 5 stars Incredible
This is essential reading for any person interested in design, branding, or advertising. Its truly a gift to look under the hood of a few of the most iconic branding projects in corporate history.
5.0 out of 5 stars Great album
Great album of C&G identities. Not really informative about the way of creating those brands and trademarks.But as for album with huge illustration of their logos it is fine.Shipping was so long, it took almost 1 month to receive a package.
5.0 out of 5 stars Happy customer
This is a great book for all graphic designers. Recommended!
4.0 out of 5 stars Great reference book
This is a great book to keep as reference of corporate identity design. C&G are probably the best designers of their field, responsible for many outstanding brands. The only reason I don't rate it 5 stars is because I expected to see a little more of the construction of the most important brands, the method employed by the office to make the brand what it has become. We see just a few sketches, but not the actual work to turn it into reality.All in all, it is a superb example of identity design, which can just make me feel jealous - or challenged, to reach at least 1/20th of what they have achieved as designers.
5.0 out of 5 stars Great book!
Arrived very quickly! Great book!
5.0 out of 5 stars Five Stars
the logo designs are simply magnificent.
4.0 out of 5 stars Wordmarks, logos and everything in between
A handsomely produced book of some distinctive brand identities created by Chermayeff & Geismar. Some of them must have entered the public consciousness by now: NBC (the peacock) PBS; Chase Manhattan; Mobil; Pan Am; Xerox (before the current one) National Geographic. Others have only been seen within certain industries or outside the US. There are several logos for the Turkish Koc Holdings.The book, though, was rather disappointing for me because it's not much more than a portfolio of C&G work rather than a visual account of how each design was created. There is some quite detailed text on some of these marks which does in fact sum up the thinking behind the visual but I was expecting to see various roughs and scribbled ideas that created the final design. This does occur in a few but most pages show previous marks on a left-hand page with the logo centered on all the right-hand pages. Also missing is any explanation of why a particular typeface was chosen for those designs that are just typographic.The pages really should have delivered more and I see that copies can be picked quite cheaply since publication in 2011. Worth getting maybe just to see these logos well printed and in a reasonable size.
2.0 out of 5 stars Two Stars
nothing
Amazing!
It's incridible to me understood some of the ways that CGH fund to create so many incridible trademarks. I've learned so much just by understanding that design it's about serving!
Awesome book for reference
Hard cover, a prettty solid book overall.
Arrived super quick
Excellent book.
Excelente
De segunda mano y no la ultima edición. Igualmente en muy buen estado.Excelente libro.
Design de marcas feito por quem entende
Essa turma dispensa comentários, então o melhor a fazer é aproveitar ao máximo os exemplos desse magnífico portifólio de marcas e identidades consagradas.
Visit the HOW Books Store
Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar
AED83794
Quantity:
Order today to get by 7-14 business days
This item qualifies for free delivery
Imported From: United States
At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.
BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.
Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.
If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.
Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.
All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.
While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.
Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.
BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.
All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.
All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.
Similar suggestions by Bolo
More from this brand
Similar items from “Techniques”
Share with
Or share with link
https://www.bolo.ae/products/U1440310327
Visit the HOW Books Store
Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar
AED83794
Quantity:
Order today to get by 7-14 business days
This item qualifies for free delivery
Imported From: United States
At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.
BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.
Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.
If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.
Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.
All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.
While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.
Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.
BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.
All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.
All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.
Description:
Editorial Reviews
Review
--Steven Heller
"The firm of Chermayeff & Geismar has created some of the most memorable logos in the history of graphic design, including the NBC Peacock, Chase Bank's Blue Octagon, and (literally) hundreds of others. This book reveals the history and process of creating many of the world's most iconic marks."
--Debbie Millman
About the Author
Tom Geismar is a founding partner of Chermayeff & Geismar and widely considered a pioneer of American graphic design. During the past four decades he has designed more than a hundred corporate identity programs. His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil Oil have received worldwide acclaim.
Sagi Haviv
Sagi Haviv is a partner and designer at Chermayeff & Geismar. Among his numerous projects for the firm are the logo designs and identity systems for the Library of Congress, National Parks of New York Harbor, The John D. and Catherine C. MacArthur Foundation, Conservation International, and the fashion brand Armani Exchange.
Ivan Chermayeff
A prolific designer, illustrator, and artist, Ivan has created memorable, iconic images for literally hundreds of clients. As a founding partner of Chermayeff & Geismar with Tom Geismar, he has played a significant role in establishing the firm's worldwide reputation. His trademarks, posters, publications and art installations for contemporary buildings are widely recognized and have received nearly every award bestowed by the profession, including gold medals from the American Institute of Graphic Arts and the Society of Illustrators.
Reviews:
5.0 out of 5 stars Incredible
This is essential reading for any person interested in design, branding, or advertising. Its truly a gift to look under the hood of a few of the most iconic branding projects in corporate history.
5.0 out of 5 stars Great album
Great album of C&G identities. Not really informative about the way of creating those brands and trademarks.But as for album with huge illustration of their logos it is fine.Shipping was so long, it took almost 1 month to receive a package.
5.0 out of 5 stars Happy customer
This is a great book for all graphic designers. Recommended!
4.0 out of 5 stars Great reference book
This is a great book to keep as reference of corporate identity design. C&G are probably the best designers of their field, responsible for many outstanding brands. The only reason I don't rate it 5 stars is because I expected to see a little more of the construction of the most important brands, the method employed by the office to make the brand what it has become. We see just a few sketches, but not the actual work to turn it into reality.All in all, it is a superb example of identity design, which can just make me feel jealous - or challenged, to reach at least 1/20th of what they have achieved as designers.
5.0 out of 5 stars Great book!
Arrived very quickly! Great book!
5.0 out of 5 stars Five Stars
the logo designs are simply magnificent.
4.0 out of 5 stars Wordmarks, logos and everything in between
A handsomely produced book of some distinctive brand identities created by Chermayeff & Geismar. Some of them must have entered the public consciousness by now: NBC (the peacock) PBS; Chase Manhattan; Mobil; Pan Am; Xerox (before the current one) National Geographic. Others have only been seen within certain industries or outside the US. There are several logos for the Turkish Koc Holdings.The book, though, was rather disappointing for me because it's not much more than a portfolio of C&G work rather than a visual account of how each design was created. There is some quite detailed text on some of these marks which does in fact sum up the thinking behind the visual but I was expecting to see various roughs and scribbled ideas that created the final design. This does occur in a few but most pages show previous marks on a left-hand page with the logo centered on all the right-hand pages. Also missing is any explanation of why a particular typeface was chosen for those designs that are just typographic.The pages really should have delivered more and I see that copies can be picked quite cheaply since publication in 2011. Worth getting maybe just to see these logos well printed and in a reasonable size.
2.0 out of 5 stars Two Stars
nothing
Amazing!
It's incridible to me understood some of the ways that CGH fund to create so many incridible trademarks. I've learned so much just by understanding that design it's about serving!
Awesome book for reference
Hard cover, a prettty solid book overall.
Arrived super quick
Excellent book.
Excelente
De segunda mano y no la ultima edición. Igualmente en muy buen estado.Excelente libro.
Design de marcas feito por quem entende
Essa turma dispensa comentários, então o melhor a fazer é aproveitar ao máximo os exemplos desse magnífico portifólio de marcas e identidades consagradas.
Similar suggestions by Bolo
More from this brand
Similar items from “Techniques”
Share with
Or share with link
https://www.bolo.ae/products/U1440310327