"The most profound, captivating, and unparalleled business advice you will find."
―Mel Robbins, bestselling author and host of "The Mel Robbins Podcast"

“This book busts myths about what it takes to start and sustain a successful business. Neri Karra shares lessons from immigrant entrepreneurs that are both memorable and practical.”
―Adam Grant, #1 New York Times bestselling author of HIDDEN POTENTIAL and THINK AGAIN, and host of the podcast "ReThinking"

“This astonishing book shows all of us how to thrive in imperfect conditions, the essential task of business and of life.”
―Frances Frei and Anne Morriss, bestselling authors of Move Fast & Fix Things and host of the hit podcast "Fixable"

"Entrepreneur and scholar Neri Karra sets out to answer the question of why immigrants are overrepresented in entrepreneurship, and especially overrepresented in successful entrepreneurship – founding companies able to grow and survive over time. Her surprising answers, found through compelling research and conveyed through gripping stories offer timeless wisdom for business leaders that could not be more timely today."
―Amy C Edmondson, Novartis Professor of Leadership at Harvard Business School and Author of Right Kind of Wrong: The Science of Failing Well

"Pioneers masterfully captures the spirit of immigrant entrepreneurship, offering rich insights into how their innovations are disrupting industries and building businesses that endure. A must-read for entrepreneurs looking to create lasting impact."
―Dorie Clark, Wall Street Journal bestselling author of The Long Game and executive education faculty at Columbia Business School

“Full of amazing, touching and inspiring stories, Pioneers is essential reading. In our intolerant and uncertain times, it teaches us the power of being open to others and of the indomitable entrepreneurial brilliance of so many people. We owe Neri Karra Sillaman thanks for sharing her own remarkable story and those of the other pioneers.”
―Stuart Crainer, cofounder Thinkers50.

"In an era where we're all pioneers navigating unfamiliar territory, Neri Karra's Pioneers serves as an essential guidebook for thriving in our rapidly evolving world. Whether you're crossing geographical borders or adapting to seismic shifts in your industry, this book will show you how to design your own path in a world that's new to us all."
―Ayse Birsel, cofounder, Birsel + Seck, and author of Design the Life You Love

“At a time when immigrants are being viewed with suspicion in many parts of the world, Neri Karra’s book comes as a breath of fresh air. She has brought together inspirational stories of immigrant entrepreneurs from around the world shining a light on their tenacity, appetite for risk and capacity for hard work, and how it translates into success. This book is not just for immigrants though. All entrepreneurs would do well to read it."
―Kamal Munir, Pro-Vice-Chancellor and Professor of Strategy and Policy, University of Cambridge

Immigrants face significant obstacles when they arrive in their destination countries as they attempt to integrate themselves, and their families, into an entirely new economy. However, although immigrants and their children only make up 28% of the U.S. population, 80% of billion-dollar start-ups have founders or senior executives who are first- or second-generation immigrants. What are the secrets of immigrant entrepreneurs’ enormous success, and what can we learn from them?

In Pioneers: 8 Principles of Business Longevity from Immigrant Entrepreneurs, consultant, academic, and entrepreneur Neri Karra Sillaman delivers an inspiring discussion of how immigrants have overcome daunting challenges to create successful, enduring businesses. The author draws on her personal experiences as an immigrant and her academic expertise to dive deep into the unique qualities that make immigrant entrepreneurs so resilient, innovative, and impactful.

The book offers a detailed analysis of eight core principles that Karra Sillaman has identified as contributing to business longevity. She shares the real-life stories of successful immigrant entrepreneurs that highlight these principles and provide valuable insights for business leaders trying their best to navigate the complexities of contemporary markets and create legacies that last.

Pioneers explores the inspiring career journeys of some of the immigrant entrepreneurs behind brands like Chobani, WhatsApp, and PayPal while offering practical advice on how to apply the entrepreneurial principles these men and women have relied on to your own ventures.

Perfect for entrepreneurs, managers, executives, founders, and other business leaders, Pioneers is an essential exploration of the dynamics of immigrant success. It’s a must-read for anyone looking to harness the entrepreneurial spirit and achieve sustainable growth and lasting impact in their current or next company.