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Applied Mass Communication Theory: A Guide for Media Practitioners

Description:

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs.

This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.


Editorial Reviews

About the Author

Jack Rosenberry is a Professor in the Department of Media and Communication at St. John Fisher College in Rochester, NY, USA. In addition to co-authoring this text, he is the co-editor of Public Journalism 2.0: The Promise and Reality of a Citizen Engaged Press (Routledge, 2010). His research agenda has focused extensively on community journalism, especially online, and he served as Research Director for a special project of the Association for Education in Journalism and Mass Communication and the Kettering Foundation to explore the relationships of journalism education and practice with citizenship, communities and democracy in the digital age.

Lauren A. Vicker is a Professor and Internship Director in the Department of Media and Communication at St. John Fisher College, NY, USA. In addition to co-authoring this text, she is the lead author of The Complete Academic Search Manual: A Systematic Approach to Successful and Inclusive Hiring (Stylus) and The FastForward MBA in Business Communication (Wiley). She has focused her latest research on engaging students in internships and co-curricular activities with a special focus on transfer students. In addition to her work within the discipline, she has presented on diverse academic hiring to AAC&U, and communication skills assessment to the American Association of Colleges of Pharmacy.

Reviews:

5.0 out of 5 stars Excellent condition

J.A. · December 23, 2023

The book is in new condition.

4.0 out of 5 stars Literally the most boring book ever..

S.H. · November 2, 2021

I dread the days I have to read this book for class. It’s so dry, there are no pictures, the explanations are hard to understand.

4.0 out of 5 stars Less expensive than buying th book

P. · February 17, 2022

Works great for the class

Applied Mass Communication Theory: A Guide for Media Practitioners

Product ID: U1138689122
Condition: New

4.7

AED52768

Price includes VAT & Import Duties
Type: Paperback
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

This item qualifies for free delivery

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Imported From: United States

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While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

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Applied Mass Communication Theory: A Guide for Media Practitioners

Product ID: U1138689122
Condition: New

4.7

Applied Mass Communication Theory: A Guide for Media Practitioners-0
Type: Paperback

AED52768

Price includes VAT & Import Duties
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

This item qualifies for free delivery

Returns & Warranty policies

Imported From: United States

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

Description:

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs.

This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.


Editorial Reviews

About the Author

Jack Rosenberry is a Professor in the Department of Media and Communication at St. John Fisher College in Rochester, NY, USA. In addition to co-authoring this text, he is the co-editor of Public Journalism 2.0: The Promise and Reality of a Citizen Engaged Press (Routledge, 2010). His research agenda has focused extensively on community journalism, especially online, and he served as Research Director for a special project of the Association for Education in Journalism and Mass Communication and the Kettering Foundation to explore the relationships of journalism education and practice with citizenship, communities and democracy in the digital age.

Lauren A. Vicker is a Professor and Internship Director in the Department of Media and Communication at St. John Fisher College, NY, USA. In addition to co-authoring this text, she is the lead author of The Complete Academic Search Manual: A Systematic Approach to Successful and Inclusive Hiring (Stylus) and The FastForward MBA in Business Communication (Wiley). She has focused her latest research on engaging students in internships and co-curricular activities with a special focus on transfer students. In addition to her work within the discipline, she has presented on diverse academic hiring to AAC&U, and communication skills assessment to the American Association of Colleges of Pharmacy.

Reviews:

5.0 out of 5 stars Excellent condition

J.A. · December 23, 2023

The book is in new condition.

4.0 out of 5 stars Literally the most boring book ever..

S.H. · November 2, 2021

I dread the days I have to read this book for class. It’s so dry, there are no pictures, the explanations are hard to understand.

4.0 out of 5 stars Less expensive than buying th book

P. · February 17, 2022

Works great for the class

Similar suggestions by Bolo

More from this brand

Similar items from “Communication”