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This is Service Design Thinking: Basics, Tools, Cases

Description:

How to design and market services to create outstanding customer experiences

Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.

This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections:

  • Basics: outlines service design thinking along five basic principles
  • Tools: describing a variety of tools and methods used in Service Design Thinking
  • Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design

At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper―capturing different stakeholder concerns: e.g. customers, front-line staff and management.


Editorial Reviews

About the Author

Marc Stickdorn (Austria; http://thisisservicedesignthinking.com; www.destinable.com) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools.  He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation.  His main areas of interest are service design and strategic marketing management particularly in a tourism context.

Jakob Schneider (Germany) is a graphic designer based in Germany.

Reviews:

5.0 out of 5 stars Great way to learn SDT

P. · July 5, 2011

The book is very easy to read and can teach you the basics of service design very easily in the first third. Then, even if you are a more advanced Service Designer, you will still learn a lot of cool things in the second third with 25 practical tools to help you design services. Finally a lot of experience to share in the last third of the book with real life cases! Great book for who wants to learn what is Service Design!

5.0 out of 5 stars excellent book

P.P. · October 2, 2012

A book that make a union between a business thinking with creative thinking, using service design like glue. There is examples, articles inside that boost your thoughts about business and where you could to improve your service and your vision about how do you provides your service.The book itself can make you think about 'how you could to design better services' and it provides tools, thoughts and practice examples that help you collaboratively or alone, to look with empathic eyes for your customer. Highly Recommend.

4.0 out of 5 stars A designed Design book... FEEDBACK

L. · February 9, 2013

I'm reading this text for my design class. I think the content is relevant and interesting. There could be more stories that illustrate concepts. I also enjoy the font, the icons and diagrams. The concept of having multiple authors across many disciplines to pull together the concepts of service design is brilliant.But as far as using the design process to design a book, I find it lacking:1. The cover of the book holds fingerprints (so immediately I feel like the book looks dirty).2. The book won't stay open with one hand or lay flat until you start to really force the binding open.3. There are no chapter numbers (it makes it difficult to find your place or reference what you're talking about to fellow classmates.4. Sometimes a word is cut into half and the sentence completed on the next page but not for spacial reasons (there was half a page left blank). Seems like for no reason other than playing around with a new style of word-hyphenation. It was interesting to me, but made the extraction of knowledge more difficult.5. The pictures in the book are duo-tone (so when looking at a design picture, you can't get the full impression of it). It also makes the text seem dated.6. The book uses a TON of white space. Now this could be useful for massive note-takers. But I honestly think it's a bit more than necessary. It makes me feel like the book could be lighter if they didn't waste as many trees.7. The width of the book is ok, but as a soft-cover, makes it harder to hold.8. It doesn't come in kindle format (which makes heavy books easier to read, and makes it easier to highlight/take notes and share with classmates). :(I'm mostly providing this feedback so that the designers of the book can think about redesigning a few elements of future editions. I would hate for the design of the book to get in the way of the valuable information.

5.0 out of 5 stars A good tool and a good design.

N.D. · December 31, 2015

This book provides a really good overview of a lot of techniques and skills involved in service design. Even better, the design of the book itself is simply stunning. There was a lot of thought put into how to organize this book and the information design. I've never enjoyed just flipping through pages or finding a section as much as I have with this book.Whether you're buying this for yourself or for someone you know, if you're interested in service design specifically or just design in general, you will find something to love in this book.

5.0 out of 5 stars Amazing tools, fresh conceptualization techniques.

S. · May 2, 2012

I like to do the right things but also try to do them right. This book helps conceptualizing some simple techniques in ways that can bring new results. Sometimes the simples questions are the ones we never ask ourselves and our assumptions swamp the path of effectiveness by obstructing the real goals with red-tapes and conventional thinking. This book helps regaining the centre of the purpose. It helps understanding that every piece of the service is improvable.

3.0 out of 5 stars The concepts and miscellany

A.R. · June 26, 2014

One of the issues with Service Design, which we learn explicitly towards the end of this book, is that it lacks structure; that problem, however, applies to this book itself: it's difficult to know how to structure a book on an unstructured subject!That said, the book does an admirable job of describing the concepts and (as noted elsewhere in the reviews) of providing a description of the various tools / processes even while the authors admit there are no rules about when or where to use each.The case studies are useful and are sufficiently varied that most readers will find at least one where they can relate to the problems described and where they will have a frame of reference for the tools / processes used.I'd recommend it to the novice reader or to someone who is (or who may become) involved in a Service Design project within their organization.

5.0 out of 5 stars The Bible for Design Thinking

S. · December 19, 2012

This book is an amalgamation of thinking about service design from 15 of Europe's best designers. Service design as a cross-disciplinary design form is more advanced in Europe where it's been defined as a separate discipline for more than 25 years. now as "designing thinking" hits the US, "service design comes along with that group of ideas. But this book lays otu clearly and simply the customer-empathetic framework for service design projects, as well as the principles of the discipline. Then the book explains more than 30+ tools that can be used in service design projects. When it comes to design thinking I think if you're only buying one book, this is the book. Outstanding!

Muy interesante...

J. · March 6, 2018

Un libro interesante, lleno de información para quién esté interesado en temas de Design Thinking aplicado a los servicios... PERO, la 2a parte (Service Doing) es mucho más práctico! Siendo sincero, Service Design Thinking me encantó, y me permitió aprender. Pero cuando me llegó "Service Doing", me quedé enamorado del 2º, y de repente el primero me pareció menos interesante.

Good read

I.L.W. · January 19, 2018

A good read, enlightening and practical. I recommend this book for those looking to design and develop services and them measure its results.

Ouvrage de référence

Q. · December 8, 2015

Ouvrage de référence du Service Design Thinking. Trés didactique et d'une conception exemplaire . Le plus complet à date mais certainement perfectible sur la durée sur la partie des techniques Service Design .

I absolutely love this book

D. · April 24, 2015

I absolutely love this book! I'm design student/researcher and I recommend this to anyone whose interested in what service design is and how it can be used in the real world. The techniques described are good to set the stage for further development and research into making your own personalised techniques for the situation which is exactly what you need from a book like this. It's a on stop cheatsheet for all the basics you need to know about service design and just a little more!

fondamentale

G.P. · May 10, 2024

fondamentale per il service design, sarebbe bello se fosse tradotto in italiano e fosse anche più economico!

This is Service Design Thinking: Basics, Tools, Cases

Product ID: U1118156307
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4.4

AED27912

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This is Service Design Thinking: Basics, Tools, Cases

Product ID: U1118156307
Condition: New

4.4

This is Service Design Thinking: Basics, Tools, Cases-0
Type: Paperback

AED27912

Price includes VAT & Import Duties
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

This item qualifies for free delivery

Returns & Warranty policies

Imported From: United States

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

Description:

How to design and market services to create outstanding customer experiences

Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.

This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections:

  • Basics: outlines service design thinking along five basic principles
  • Tools: describing a variety of tools and methods used in Service Design Thinking
  • Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design

At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper―capturing different stakeholder concerns: e.g. customers, front-line staff and management.


Editorial Reviews

About the Author

Marc Stickdorn (Austria; http://thisisservicedesignthinking.com; www.destinable.com) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools.  He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation.  His main areas of interest are service design and strategic marketing management particularly in a tourism context.

Jakob Schneider (Germany) is a graphic designer based in Germany.

Reviews:

5.0 out of 5 stars Great way to learn SDT

P. · July 5, 2011

The book is very easy to read and can teach you the basics of service design very easily in the first third. Then, even if you are a more advanced Service Designer, you will still learn a lot of cool things in the second third with 25 practical tools to help you design services. Finally a lot of experience to share in the last third of the book with real life cases! Great book for who wants to learn what is Service Design!

5.0 out of 5 stars excellent book

P.P. · October 2, 2012

A book that make a union between a business thinking with creative thinking, using service design like glue. There is examples, articles inside that boost your thoughts about business and where you could to improve your service and your vision about how do you provides your service.The book itself can make you think about 'how you could to design better services' and it provides tools, thoughts and practice examples that help you collaboratively or alone, to look with empathic eyes for your customer. Highly Recommend.

4.0 out of 5 stars A designed Design book... FEEDBACK

L. · February 9, 2013

I'm reading this text for my design class. I think the content is relevant and interesting. There could be more stories that illustrate concepts. I also enjoy the font, the icons and diagrams. The concept of having multiple authors across many disciplines to pull together the concepts of service design is brilliant.But as far as using the design process to design a book, I find it lacking:1. The cover of the book holds fingerprints (so immediately I feel like the book looks dirty).2. The book won't stay open with one hand or lay flat until you start to really force the binding open.3. There are no chapter numbers (it makes it difficult to find your place or reference what you're talking about to fellow classmates.4. Sometimes a word is cut into half and the sentence completed on the next page but not for spacial reasons (there was half a page left blank). Seems like for no reason other than playing around with a new style of word-hyphenation. It was interesting to me, but made the extraction of knowledge more difficult.5. The pictures in the book are duo-tone (so when looking at a design picture, you can't get the full impression of it). It also makes the text seem dated.6. The book uses a TON of white space. Now this could be useful for massive note-takers. But I honestly think it's a bit more than necessary. It makes me feel like the book could be lighter if they didn't waste as many trees.7. The width of the book is ok, but as a soft-cover, makes it harder to hold.8. It doesn't come in kindle format (which makes heavy books easier to read, and makes it easier to highlight/take notes and share with classmates). :(I'm mostly providing this feedback so that the designers of the book can think about redesigning a few elements of future editions. I would hate for the design of the book to get in the way of the valuable information.

5.0 out of 5 stars A good tool and a good design.

N.D. · December 31, 2015

This book provides a really good overview of a lot of techniques and skills involved in service design. Even better, the design of the book itself is simply stunning. There was a lot of thought put into how to organize this book and the information design. I've never enjoyed just flipping through pages or finding a section as much as I have with this book.Whether you're buying this for yourself or for someone you know, if you're interested in service design specifically or just design in general, you will find something to love in this book.

5.0 out of 5 stars Amazing tools, fresh conceptualization techniques.

S. · May 2, 2012

I like to do the right things but also try to do them right. This book helps conceptualizing some simple techniques in ways that can bring new results. Sometimes the simples questions are the ones we never ask ourselves and our assumptions swamp the path of effectiveness by obstructing the real goals with red-tapes and conventional thinking. This book helps regaining the centre of the purpose. It helps understanding that every piece of the service is improvable.

3.0 out of 5 stars The concepts and miscellany

A.R. · June 26, 2014

One of the issues with Service Design, which we learn explicitly towards the end of this book, is that it lacks structure; that problem, however, applies to this book itself: it's difficult to know how to structure a book on an unstructured subject!That said, the book does an admirable job of describing the concepts and (as noted elsewhere in the reviews) of providing a description of the various tools / processes even while the authors admit there are no rules about when or where to use each.The case studies are useful and are sufficiently varied that most readers will find at least one where they can relate to the problems described and where they will have a frame of reference for the tools / processes used.I'd recommend it to the novice reader or to someone who is (or who may become) involved in a Service Design project within their organization.

5.0 out of 5 stars The Bible for Design Thinking

S. · December 19, 2012

This book is an amalgamation of thinking about service design from 15 of Europe's best designers. Service design as a cross-disciplinary design form is more advanced in Europe where it's been defined as a separate discipline for more than 25 years. now as "designing thinking" hits the US, "service design comes along with that group of ideas. But this book lays otu clearly and simply the customer-empathetic framework for service design projects, as well as the principles of the discipline. Then the book explains more than 30+ tools that can be used in service design projects. When it comes to design thinking I think if you're only buying one book, this is the book. Outstanding!

Muy interesante...

J. · March 6, 2018

Un libro interesante, lleno de información para quién esté interesado en temas de Design Thinking aplicado a los servicios... PERO, la 2a parte (Service Doing) es mucho más práctico! Siendo sincero, Service Design Thinking me encantó, y me permitió aprender. Pero cuando me llegó "Service Doing", me quedé enamorado del 2º, y de repente el primero me pareció menos interesante.

Good read

I.L.W. · January 19, 2018

A good read, enlightening and practical. I recommend this book for those looking to design and develop services and them measure its results.

Ouvrage de référence

Q. · December 8, 2015

Ouvrage de référence du Service Design Thinking. Trés didactique et d'une conception exemplaire . Le plus complet à date mais certainement perfectible sur la durée sur la partie des techniques Service Design .

I absolutely love this book

D. · April 24, 2015

I absolutely love this book! I'm design student/researcher and I recommend this to anyone whose interested in what service design is and how it can be used in the real world. The techniques described are good to set the stage for further development and research into making your own personalised techniques for the situation which is exactly what you need from a book like this. It's a on stop cheatsheet for all the basics you need to know about service design and just a little more!

fondamentale

G.P. · May 10, 2024

fondamentale per il service design, sarebbe bello se fosse tradotto in italiano e fosse anche più economico!

More from this brand

Similar items from “Research”