Description:
Reviews:
5.0 out of 5 stars You'll laugh. You'll cry. Mostly, you'll be inspired! If you LOOKED, you should READ!
"How To Build A Kick-Ass Advertising Agency" is a hilarious, irreverent, and spot-on guide that cuts through the fluff and delivers pure advertising gold. Peter's wit and wisdom shine through every page, making this not just an informative read, but an entertaining one as well. His no-nonsense approach to tackling the challenges of building and running an ad agency is refreshing and, most importantly, effective. I finished adding to my 9 notes with quick thoughts on where I could improve my game immediately.What sets this book apart is its perfect balance of high-level strategy and nitty-gritty practicality. Unlike many industry books that get lost in philosophical musings (and mostly revisionist history bullshit), Peter instead tells it like it is and provides tangible examples and actionable advice. From uncovering your agency's unique value proposition to crafting killer pitches that win clients, he covers it all with the precision of a seasoned pro. The chapters on financial management and client retention are particularly good, offering insights that many creatives-turned-entrepreneurs desperately need.Maybe the most valuable aspect of this book is Peter's emphasis on business development and client relationships. Drawing from his impressive experience, including his time at Saatchi & Saatchi, he offers strategies rooted in real-world successes. His advice on branding, networking, and promoting your agency effectively is worth its weight in gold.For anyone looking to build a kick-ass advertising agency or simply up their game in the industry, this book isn't just recommended reading – it's essential.Also, why wouldn't you want your agency to kick ass????
5.0 out of 5 stars Great book with expert insights
this is a solid book, it helps agency owners plan, prep and optimize ways to build a successful ad agency. It helps reveals tried and true practices of other ad agencies have been successful, and how you can replicate winning strategies. I've read other books that tend to be very high-level and philosophical, however Peter's book not only provides great insights, but tangible examples on how to properly do things.Things I enjoyed:- weird comment, but the font size and headlines made it so easy to read, everything was well organized and followed a good sequential order.- Interesting to read Peter's past successes and how I can apply them to my agency- Good usage of humor and sarcasm, light hearted- it was a relief to know that a lot of the problems I have are common among other agencies, it created a sense of community and collaborationWhat I wanted more of:- at times it felt like some chapter can be its own book, for example, business development is a large undertaking and has so many intricaciesIn summary, highly recommended, a good read that's well worth it.
5.0 out of 5 stars If you're a seasoned ad pro, or just staring out-this is for you
"How To Build A Kick-Ass Advertising Agency" is a solid work that provides aspiring entrepreneurs and seasoned advertising professionals with invaluable insights and actionable strategies for building a successful advertising agency.I first met Peter at the Fuel Lines conference in Nashville several years ago and since then, we've been in touch, predominantly on business development topics.If you don't know Peter, go to his LinkedIn profile to view his bona-fides, which include an impressive run at Saatchi & Saatchi.One of the most valuable aspects, IMO, of "How To Build A Kick-Ass Advertising Agency" is Peter's emphasis on two aspects of the industry, business development, and client relationships/management.He emphasizes the significance of understanding and addressing clients' needs, maintaining open communication, and delivering exceptional results-fundamental to building trust and fostering long-lasting partnerships.And in regards to business development strategies, he provides practical tips for branding, networking, and promoting your agency effectively.As someone who has experienced the challenges of establishing a business in a dynamic industry, Peter's advice is not just theoretical; it's rooted in real-world experiences."How To Build A Kick-Ass Advertising Agency" really is a must-read for anyone aspiring to thrive in the advertising industry.
5.0 out of 5 stars A Dynamic Guide to Ad Agency Success
"How To Build A Kick-Ass Advertising Agency" is a dynamic guide that navigates the complex terrain of agency growth with zest and practicality. Peter's passion for the industry and his genuine desire to share his experience and expertise shine through.One of the book's standout strengths lies in Peter's emphasis on differentiation. He adeptly navigates the reader through the critical process of uncovering an agency's unique value proposition and positioning it effectively in a competitive market. His chapter on creating a compelling pitch is particularly insightful, offering a treasure trove of tips and strategies to win over potential clients with persuasive presentations.Another highlight is Peter's candid discussion of the often-overlooked nuances of running an advertising agency. He delves into important aspects such as financial management, pricing strategies, and client retention, providing a well-rounded perspective on agency operations that extends beyond creative prowess.Peter's blend of strategic wisdom and real-world advice makes this book a valuable asset for anyone looking to elevate their advertising agency to new heights. The book is an invaluable tool for those seeking to kick-start or invigorate their agency's journey toward success.
A good read
This is an interesting account of Peter's starlit career and he offers much welcome advice. Recommended read. Don't miss out.
Just do it all and you're in with a chance
This is a great book written by an adman who has definitely got the t-shirt. Ad agencies … yes they do still exist .. operate in a highly competitive environment. But strangely are often very bad at sales, self branding and promotion. If you want to survive, buy the book and do as many things that PL suggests as you can.
Visit the Peter Levitan Store
How To Build A Kick-Ass Advertising Agency
AED8872
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Visit the Peter Levitan Store
How To Build A Kick-Ass Advertising Agency
AED8872
Quantity:
Order today to get by 7-14 business days
Delivery fee of AED 20. Free for orders above AED 200.
Imported From: United States
At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.
BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.
Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.
If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.
Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.
All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.
While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.
Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.
BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.
All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.
All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.
Description:
Reviews:
5.0 out of 5 stars You'll laugh. You'll cry. Mostly, you'll be inspired! If you LOOKED, you should READ!
"How To Build A Kick-Ass Advertising Agency" is a hilarious, irreverent, and spot-on guide that cuts through the fluff and delivers pure advertising gold. Peter's wit and wisdom shine through every page, making this not just an informative read, but an entertaining one as well. His no-nonsense approach to tackling the challenges of building and running an ad agency is refreshing and, most importantly, effective. I finished adding to my 9 notes with quick thoughts on where I could improve my game immediately.What sets this book apart is its perfect balance of high-level strategy and nitty-gritty practicality. Unlike many industry books that get lost in philosophical musings (and mostly revisionist history bullshit), Peter instead tells it like it is and provides tangible examples and actionable advice. From uncovering your agency's unique value proposition to crafting killer pitches that win clients, he covers it all with the precision of a seasoned pro. The chapters on financial management and client retention are particularly good, offering insights that many creatives-turned-entrepreneurs desperately need.Maybe the most valuable aspect of this book is Peter's emphasis on business development and client relationships. Drawing from his impressive experience, including his time at Saatchi & Saatchi, he offers strategies rooted in real-world successes. His advice on branding, networking, and promoting your agency effectively is worth its weight in gold.For anyone looking to build a kick-ass advertising agency or simply up their game in the industry, this book isn't just recommended reading – it's essential.Also, why wouldn't you want your agency to kick ass????
5.0 out of 5 stars Great book with expert insights
this is a solid book, it helps agency owners plan, prep and optimize ways to build a successful ad agency. It helps reveals tried and true practices of other ad agencies have been successful, and how you can replicate winning strategies. I've read other books that tend to be very high-level and philosophical, however Peter's book not only provides great insights, but tangible examples on how to properly do things.Things I enjoyed:- weird comment, but the font size and headlines made it so easy to read, everything was well organized and followed a good sequential order.- Interesting to read Peter's past successes and how I can apply them to my agency- Good usage of humor and sarcasm, light hearted- it was a relief to know that a lot of the problems I have are common among other agencies, it created a sense of community and collaborationWhat I wanted more of:- at times it felt like some chapter can be its own book, for example, business development is a large undertaking and has so many intricaciesIn summary, highly recommended, a good read that's well worth it.
5.0 out of 5 stars If you're a seasoned ad pro, or just staring out-this is for you
"How To Build A Kick-Ass Advertising Agency" is a solid work that provides aspiring entrepreneurs and seasoned advertising professionals with invaluable insights and actionable strategies for building a successful advertising agency.I first met Peter at the Fuel Lines conference in Nashville several years ago and since then, we've been in touch, predominantly on business development topics.If you don't know Peter, go to his LinkedIn profile to view his bona-fides, which include an impressive run at Saatchi & Saatchi.One of the most valuable aspects, IMO, of "How To Build A Kick-Ass Advertising Agency" is Peter's emphasis on two aspects of the industry, business development, and client relationships/management.He emphasizes the significance of understanding and addressing clients' needs, maintaining open communication, and delivering exceptional results-fundamental to building trust and fostering long-lasting partnerships.And in regards to business development strategies, he provides practical tips for branding, networking, and promoting your agency effectively.As someone who has experienced the challenges of establishing a business in a dynamic industry, Peter's advice is not just theoretical; it's rooted in real-world experiences."How To Build A Kick-Ass Advertising Agency" really is a must-read for anyone aspiring to thrive in the advertising industry.
5.0 out of 5 stars A Dynamic Guide to Ad Agency Success
"How To Build A Kick-Ass Advertising Agency" is a dynamic guide that navigates the complex terrain of agency growth with zest and practicality. Peter's passion for the industry and his genuine desire to share his experience and expertise shine through.One of the book's standout strengths lies in Peter's emphasis on differentiation. He adeptly navigates the reader through the critical process of uncovering an agency's unique value proposition and positioning it effectively in a competitive market. His chapter on creating a compelling pitch is particularly insightful, offering a treasure trove of tips and strategies to win over potential clients with persuasive presentations.Another highlight is Peter's candid discussion of the often-overlooked nuances of running an advertising agency. He delves into important aspects such as financial management, pricing strategies, and client retention, providing a well-rounded perspective on agency operations that extends beyond creative prowess.Peter's blend of strategic wisdom and real-world advice makes this book a valuable asset for anyone looking to elevate their advertising agency to new heights. The book is an invaluable tool for those seeking to kick-start or invigorate their agency's journey toward success.
A good read
This is an interesting account of Peter's starlit career and he offers much welcome advice. Recommended read. Don't miss out.
Just do it all and you're in with a chance
This is a great book written by an adman who has definitely got the t-shirt. Ad agencies … yes they do still exist .. operate in a highly competitive environment. But strangely are often very bad at sales, self branding and promotion. If you want to survive, buy the book and do as many things that PL suggests as you can.
Similar suggestions by Bolo
More from this brand
Similar items from “Management”
Share with
Or share with link
https://www.bolo.ae/products/U0988311984