Description:
Reviews:
5.0 out of 5 stars A realistic guide to building a brand that drives your goals and ambitions
I didn’t think I could develop any more respect for Mark Schaefer having followed his ideas, approach, and career for years, but KNOWN took my appreciation for him and his advice on marketing to the next level.There’s a lot of buzz and chatter out there about personal branding and how to succeed in your career today, which I tend to eye-roll at as it’s usually the same information repeated over and over again. Thankfully, KNOWN is just the opposite as it provides realistic and grounded advice for becoming known in your niche based on your specific goals.Here are three reasons why I recommend KNOWN as a worthwhile read to anyone looking to reach their goals by building a reputation for themselves:1) It sets a reasonable timeline for the process of becoming known. Schaefer is clear throughout the book that everyone’s journey to becoming known for what they do is unique and will likely take a considerable amount of time. As the reader, it helped frame that each person’s experience is different and that patience and grit are required over anything. Being specific about the numbers of years a person worked to grow their business or how much content they created helped to further ground the book’s advice in reality for readers.2) The book is hype-free and actionable which is refreshing. I like a fair balance of theory based strategy as well as specific details on how to execute, which KNOWN did wonderfully throughout the book. My attention was kept throughout the book (which is hard to do) because it felt like it gracefully pivoted between personal experience, step-by-step advice and strategy and examples of others succeeding in the field. The author did a great job of varying what was discussed and how it was discussed to keep it interesting and continually actionable. No fluff to be found here.3) Numerous examples from people of different backgrounds add texture to Schaefer’s advice. I enjoyed that the book had case studies and anecdotes from all types of professionals to illustrate the points made. The people included as examples were diverse as they came from poor and rich backgrounds, rural and urban settings, were a mix of men and women etc. This variety to the examples helped tell a full picture around becoming reputable, illustrating that where you came from and who you are is less of a factor than the work you put into your career and why. The examples made it possible to see some of the nitty gritty details behind the suggested strategies in action.
5.0 out of 5 stars A Roadmap to Building a Personal Brand That Truly Resonates
Mark Schaefer’s Known is a masterclass in personal branding. Whether you’re just starting out or looking to take your visibility to the next level, this book offers a clear, actionable framework to help you achieve your goals in a genuine and sustainable way.What sets Known apart is Schaefer’s emphasis on authenticity. Instead of promising shortcuts or gimmicks, he encourages readers to dig deep into their unique strengths, passions, and values. The book is filled with inspiring success stories, practical advice, and tools to help you craft your personal narrative while staying true to yourself.The structure of the book is straightforward, making it easy to follow and implement. Schaefer guides readers through key steps like identifying a sustainable interest, finding an audience, and creating content that connects. His insights into modern digital marketing are invaluable, especially for navigating today's noisy online landscape.If you’re serious about becoming "known" in your field without compromising your integrity, Known is a must-read. It’s not just a branding guide—it’s a call to action for anyone who wants to make a meaningful impact in their niche. Highly recommended!
5.0 out of 5 stars A clear path to building professional influence...
As someone who works in social media - I've learned to turn a skeptical eye towards literature and influencers that purport to offer a panacea for fundamental problems, After reading your 1,000th blog on how to "make content go viral" or watching a plethora of videos on "how to turbocharge your reach and influence", you correctly learn to become wary of magic-wand style advice. That's why Known is a book that stands out from the crowd.It manages to strike a fantastic balance of providing inspiration and an underlying bedrock of optimism, without sugar coating the effort, planning, and patience required to execute on the strategies he outlines in the book. This combination of insight, honesty, and pragmatic advice is what makes this book such a great read.Known offers a fully fleshed out approach - full of practical exercises to help provide focus and direction, case studies to illustrate how people have executed on their personal strategies, and removes the ego from the equation. Becoming known isn't about becoming famous, it's about becoming known. That was an important distinction for an introverted professional like myself that tends to disdain attention seekers.Mark writes with a personal vulnerability that allows him to be someone who teaches from his own struggles rather than from some floating island of expertise. I think the best praise I can offer this book is that it has spurred me to take real action on my own plan more than any other content I've taken in over the past year. Worth your time and money.
4.0 out of 5 stars Great resource for digital marketer
Excellent read! Micheal Schaefer lays out well the steps towards building a sustainable audience in the very competitive environment of social media and online entrepreneurship. He offers helpful tips and insights to navigate in this market. Also, the business owner's stories and journeys highlighted in the book are so inspiring.
3.0 out of 5 stars A good book, although admittedly I preferred his previous book ...
A good book, although admittedly I preferred his previous book on Twitter. This was a bit too much in telling stories about those who got Known than in the hard core info I'd found in his Twitter book.
Très bon processus
J'ai beaucoup aimé KNOWN car il prend des exemples vraiment parlant et montre les contres vérités.Je recommande fortement d'acheter le workbook qui l'accompagne pour passer rapidement a l'action.
A book that deserves to be known
Warhol's idea of everyone's 15 minutes of fame seems quaint now, with the number of "like" monsters on social media who claim to be "thought leaders" or, worse, "influencers". Mark Schaefer has a directness that is welcome (and unusual in a marketing book), and he has a lot of practical advice for anyone wanting to be known for what they do best. This is a great book, written by someone who knows what he's talking about.
Well structured and Insightful
Mark has always been an inspiration behind my blogs and content, esp the human touch he talks about. It has been a pleasure to guest post on his blog and being part of the (grow) community
Very helpful for a beginner entrepreneur
This book is written with many personal experiences, both from the author as well as those he interviewed. It lends credibility and interest to an otherwise challenging topic. Schaefer breaks difficult concepts down into small steps, exercises and measurements to make it very practical. A must read for anyone starting their own business!
Inspirational, Readable, Actionable.....Can't put downable!
Buy this book.....why?Because it is FULL of step by step practical advice to help you become KNOWN. Every page inspires, motivates and explains everything in detail. Mark gives case studies to aid understanding....all with one objective in mind, to help you to cut through the noise and clutter out there, to become the authority in your field, to become the trusted adviser. To become KNOWN!This is not fanciful writing, Mark has researched and interviewed those who have become KNOWN in their field of expertise. He has identified the the characteristics and behaviours......all you have to do is read, create your plan (Buy the Personal Branding Workbook that accompanies this book - do the work and you will have a plan) Then implement!!Thank you Mark, this is one of the best books I have read in many, many years. Truly inspirational
Visit the Mark W. Schaefer Store
KNOWN: The handbook for building and unleashing your personal brand in the digital age
AED9829
Quantity:
Order today to get by 7-14 business days
Delivery fee of AED 20. Free for orders above AED 200.
Imported From: United States
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Visit the Mark W. Schaefer Store
KNOWN: The handbook for building and unleashing your personal brand in the digital age
AED9829
Quantity:
Order today to get by 7-14 business days
Delivery fee of AED 20. Free for orders above AED 200.
Imported From: United States
At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.
BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.
Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.
If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.
Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.
All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.
While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.
Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.
BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.
All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.
All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.
Description:
Reviews:
5.0 out of 5 stars A realistic guide to building a brand that drives your goals and ambitions
I didn’t think I could develop any more respect for Mark Schaefer having followed his ideas, approach, and career for years, but KNOWN took my appreciation for him and his advice on marketing to the next level.There’s a lot of buzz and chatter out there about personal branding and how to succeed in your career today, which I tend to eye-roll at as it’s usually the same information repeated over and over again. Thankfully, KNOWN is just the opposite as it provides realistic and grounded advice for becoming known in your niche based on your specific goals.Here are three reasons why I recommend KNOWN as a worthwhile read to anyone looking to reach their goals by building a reputation for themselves:1) It sets a reasonable timeline for the process of becoming known. Schaefer is clear throughout the book that everyone’s journey to becoming known for what they do is unique and will likely take a considerable amount of time. As the reader, it helped frame that each person’s experience is different and that patience and grit are required over anything. Being specific about the numbers of years a person worked to grow their business or how much content they created helped to further ground the book’s advice in reality for readers.2) The book is hype-free and actionable which is refreshing. I like a fair balance of theory based strategy as well as specific details on how to execute, which KNOWN did wonderfully throughout the book. My attention was kept throughout the book (which is hard to do) because it felt like it gracefully pivoted between personal experience, step-by-step advice and strategy and examples of others succeeding in the field. The author did a great job of varying what was discussed and how it was discussed to keep it interesting and continually actionable. No fluff to be found here.3) Numerous examples from people of different backgrounds add texture to Schaefer’s advice. I enjoyed that the book had case studies and anecdotes from all types of professionals to illustrate the points made. The people included as examples were diverse as they came from poor and rich backgrounds, rural and urban settings, were a mix of men and women etc. This variety to the examples helped tell a full picture around becoming reputable, illustrating that where you came from and who you are is less of a factor than the work you put into your career and why. The examples made it possible to see some of the nitty gritty details behind the suggested strategies in action.
5.0 out of 5 stars A Roadmap to Building a Personal Brand That Truly Resonates
Mark Schaefer’s Known is a masterclass in personal branding. Whether you’re just starting out or looking to take your visibility to the next level, this book offers a clear, actionable framework to help you achieve your goals in a genuine and sustainable way.What sets Known apart is Schaefer’s emphasis on authenticity. Instead of promising shortcuts or gimmicks, he encourages readers to dig deep into their unique strengths, passions, and values. The book is filled with inspiring success stories, practical advice, and tools to help you craft your personal narrative while staying true to yourself.The structure of the book is straightforward, making it easy to follow and implement. Schaefer guides readers through key steps like identifying a sustainable interest, finding an audience, and creating content that connects. His insights into modern digital marketing are invaluable, especially for navigating today's noisy online landscape.If you’re serious about becoming "known" in your field without compromising your integrity, Known is a must-read. It’s not just a branding guide—it’s a call to action for anyone who wants to make a meaningful impact in their niche. Highly recommended!
5.0 out of 5 stars A clear path to building professional influence...
As someone who works in social media - I've learned to turn a skeptical eye towards literature and influencers that purport to offer a panacea for fundamental problems, After reading your 1,000th blog on how to "make content go viral" or watching a plethora of videos on "how to turbocharge your reach and influence", you correctly learn to become wary of magic-wand style advice. That's why Known is a book that stands out from the crowd.It manages to strike a fantastic balance of providing inspiration and an underlying bedrock of optimism, without sugar coating the effort, planning, and patience required to execute on the strategies he outlines in the book. This combination of insight, honesty, and pragmatic advice is what makes this book such a great read.Known offers a fully fleshed out approach - full of practical exercises to help provide focus and direction, case studies to illustrate how people have executed on their personal strategies, and removes the ego from the equation. Becoming known isn't about becoming famous, it's about becoming known. That was an important distinction for an introverted professional like myself that tends to disdain attention seekers.Mark writes with a personal vulnerability that allows him to be someone who teaches from his own struggles rather than from some floating island of expertise. I think the best praise I can offer this book is that it has spurred me to take real action on my own plan more than any other content I've taken in over the past year. Worth your time and money.
4.0 out of 5 stars Great resource for digital marketer
Excellent read! Micheal Schaefer lays out well the steps towards building a sustainable audience in the very competitive environment of social media and online entrepreneurship. He offers helpful tips and insights to navigate in this market. Also, the business owner's stories and journeys highlighted in the book are so inspiring.
3.0 out of 5 stars A good book, although admittedly I preferred his previous book ...
A good book, although admittedly I preferred his previous book on Twitter. This was a bit too much in telling stories about those who got Known than in the hard core info I'd found in his Twitter book.
Très bon processus
J'ai beaucoup aimé KNOWN car il prend des exemples vraiment parlant et montre les contres vérités.Je recommande fortement d'acheter le workbook qui l'accompagne pour passer rapidement a l'action.
A book that deserves to be known
Warhol's idea of everyone's 15 minutes of fame seems quaint now, with the number of "like" monsters on social media who claim to be "thought leaders" or, worse, "influencers". Mark Schaefer has a directness that is welcome (and unusual in a marketing book), and he has a lot of practical advice for anyone wanting to be known for what they do best. This is a great book, written by someone who knows what he's talking about.
Well structured and Insightful
Mark has always been an inspiration behind my blogs and content, esp the human touch he talks about. It has been a pleasure to guest post on his blog and being part of the (grow) community
Very helpful for a beginner entrepreneur
This book is written with many personal experiences, both from the author as well as those he interviewed. It lends credibility and interest to an otherwise challenging topic. Schaefer breaks difficult concepts down into small steps, exercises and measurements to make it very practical. A must read for anyone starting their own business!
Inspirational, Readable, Actionable.....Can't put downable!
Buy this book.....why?Because it is FULL of step by step practical advice to help you become KNOWN. Every page inspires, motivates and explains everything in detail. Mark gives case studies to aid understanding....all with one objective in mind, to help you to cut through the noise and clutter out there, to become the authority in your field, to become the trusted adviser. To become KNOWN!This is not fanciful writing, Mark has researched and interviewed those who have become KNOWN in their field of expertise. He has identified the the characteristics and behaviours......all you have to do is read, create your plan (Buy the Personal Branding Workbook that accompanies this book - do the work and you will have a plan) Then implement!!Thank you Mark, this is one of the best books I have read in many, many years. Truly inspirational
Similar suggestions by Bolo
More from this brand
Similar items from “Guides”
Share with
Or share with link
https://www.bolo.ae/products/U0692816062