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Why We Remember: Unlocking Memory's Power to Hold on to What Matters

Description:

NEW YORK TIMES BESTSELLER • LOS ANGELES TIMES BESTSELLER Memory is far more than a record of the past. In this groundbreaking tour of the mind and brain, one of the world’s top memory researchers reveals the powerful role memory plays in nearly every aspect of our lives, from recalling faces and names, to learning, decision-making, trauma and healing.

"
Why We Remember offers a radically new and engaging explanation of how and why we remember." —Dr. Matthew Walker, author of Why We Sleep

A new understanding of memory is emerging from the latest scientific research. In
Why We Remember, pioneering neuroscientist and psychologist Charan Ranganath radically reframes the way we think about the everyday act of remembering. Combining accessible language with cutting-edge research, he reveals the surprising ways our brains record the past and how we use that information to understand who we are in the present, and to imagine and plan for the future.

Memory, Dr. Ranganath shows, is a highly transformative force that shapes how we experience the world in often invisible and sometimes destructive ways. Knowing this can help us with daily remembering tasks, like finding our keys, and with the challenge of memory loss as we age. What’s more, when we work with the brain’s ability to learn and reinterpret past events, we can heal trauma, shed our biases, learn faster, and grow in self-awareness.

Including fascinating studies and examples from pop culture, and drawing on Ranganath’s life as a scientist, father, and child of immigrants,
Why We Remember is a captivating read that unveils the hidden role memory plays throughout our lives. When we understand its power-- and its quirks--we can cut through the clutter and remember the things we want to remember. We can make freer choices and plan a happier future.


Editorial Reviews

Review

A Best Science Book of the Year: Finanacial Times, Smithsonian Magazine, The Telegraph, Waterstones, The Times, Marie Claire, Greater Good Magazine, Bookshop.org

“This is popular science at its best: entertaining, thought-provoking and an encouragement to the reader to keep an open mind."
The Financial Times

"Illuminating"
The New York Times

"Clever, insightful and humorous...The most significant lesson is that we need not be prisoners to our incompletely remembered past."
The Wall Street Journal

"It has never been easier to fact-check our memories against an external record and find ourselves lacking, but Ranganath is intent on giving us a new way of understanding memory."
The New Yorker

"[Ranganath's] descriptions of complex studies are entertaining and clarifying, and he vividly paints the intellectual history of the science of memory...He’s a generous, humble narrator...What’s most compelling about
Why We Remember is that it offers a scientifically robust rationale to accept with grace that, no matter what happens in this new world, we will not remember everything we want. Memory research makes clear that there is no use in fighting the tide of forgetting that leaves some memories ashore even as it sweeps away — mercifully, at times — the rest."
The Washington Post

"Ranganath is an astute and affable tour guide"—Undark Magazine

"A riveting overview of how memory works...Ranganath has a knack for describing neuroanatomy in accessible terms, and the science consistently surprises...Approachable and enlightening, this is worth seeking out."
Publishers Weekly (starred review)

"
In this magnum opus, leading memory researcher Charan Ranganath turns much of what we think we know about memory on its head, revealing through hard evidence that the primary mission of our brain’s memory system is, in many respects, to forget things, in order to prepare us for a changing and uncertain future. Ranganath is a master explainer and storyteller."
—Daniel J. Levitin, author of Successful Aging and This Is Your Brain on Music

"Prominent neuroscientist and Guggenheim Fellow Charan Ranganath guides us through the science of our memories with incredible insight and clear science. He combines fascinating tales of the peculiarities of memory with practical, actionable steps. Not only will every reader remember better afterward, they'll also never forget this life-changing book."
—Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of Maladies and Gene

​"
Why We Remember offers a radically new and engaging explanation of how and why we remember. More than just a record of our past, Dr. Ranganath shows us that memories are deeply involved in the present, and a path toward an anticipated future. It is a tour de force of both individual and collective importance.”
—Dr. Matthew Walker, author of Why We Sleep

"
Why We Remember is terrific. Ranganath balances original first-class science with lighter, more personal writing. This will be a mind-changing read for anyone who wants to better understand and use their own brain."
—Robert Sapolsky, author of Behave

"
Why We Remember is going to transform readers' understanding of memory. It’s hard to think of a topic more timely and important to communicate to the world, or a scientist who is better positioned to do so than Charan Ranganath."
—Ethan Kross, author of Chatter

"This book captures a transcendent truth about our lives. Memories serve to guide our future, our engagement of the world. They are not rigid, static pictures of our past. Ranganath has delivered a compelling picture of how basic science can help us all understand the human experience. It is a major accomplishment."
—Mike Gazzaniga, author of The Consciousness Instinct

"This book shows us how understanding the brain can help us change minds for the better. By giving us a clear map of memory, we are better able to take charge of our lives, learn from the mistakes of the past, make better decisions in the present, and positively predict our futures."
—Tali Sharot, author of The Optimism Bias and The Influential Mind

"Dr. Ranganath is the perfect messenger to fight the lack of knowledge in the society about our dearest organ – the brain and its role in memory.
Why We Remember is an exciting and important book project, that will help us heal and be better, both individually and as a society."
May-Britt Moser, winner of the Nobel Prize in Physiology or Medicine, 2014

"Charan Ranganath offers answers to universal questions: how do we stop worrying about the future, let go of the past, and live in the present? Through fascinating science, deeply compelling personal stories, and with a strong voice,
Why We Remember delivers on all it promises.."
—Dr. Amishi Jha, author of Peak Mind

"There is no one on earth who could share the recent achievements in the study of human memory better than Charan Ranganath. With a passion for communication and sharing of knowledge, and the ability to take a broad perspective, he is the ideal person to write this book."
—Edvard Moser, winner of the Nobel Prize in Physiology or Medicine, 2014

"Charan Ranganath uses his cutting edge science to explain how our present shapes our past, and how the stories we tell ourselves ultimately impact our futures.
Why We Remember is the key to moving beyond our inner narratives, and into a life of purposeful decision making and joy. An absolute must-read!"
—Dr. Lisa Miller, author of The Spiritual Child

"
Why We Remember is a complete, much needed, appealing, poetic, and practical view of the field of memory—and there is no one better positioned than Ranganath to guide readers on a tour of this inner landscape."
—David Eagleman, author of Incognito

About the Author

CHARAN RANGANATH is a Professor at the Center for Neuroscience and Department of Psychology and director of the Dynamic Memory Lab at the University of California at Davis. For over 25 years, Dr. Ranganath has studied the mechanisms in the brain that allow us to remember past events, using brain imaging techniques, computational modeling and studies of patients with memory disorders. He has been recognized with a Guggenheim Fellowship and a Vannevar Bush Faculty Fellowship. He lives in Davis, California. Outside of neuroscience, Dr. Ranganath is also a songwriter and guitarist with a number of recording credits, including a song on a feature film soundtrack.

Reviews:

5.0 out of 5 stars Thank you!

M.L. · July 24, 2025

I loved this book. Why We Remember by Dr. Ranganath is one of those rare gems I didn’t want to end. I found myself savoring each chapter, and when I finally reached the last page, I felt a genuine sense of sadness—like saying goodbye to a good friend.It’s funny, relatable, and incredibly easy to understand, even while exploring deep and meaningful ideas about memory. I first listened to it on Audible, and the narrator’s voice is etched in my mind—so much so that when I read the hard copy (which I had to get afterward), it felt like the voice was still with me. That memory makes me smile every time I think of the book.The notes and index at the end are a treasure. This isn’t just a great read—it’s a reference I’ll return to again and again. I already know it’s a book I’ll be keeping for years and eventually passing on to my son.Highly recommend to anyone who’s curious about the mind, memory, or simply loves a book that stays with you—long after you’ve finished reading. Thank you Dr. Charan!

4.0 out of 5 stars Psychologists and neuroscientists still don’t know why or how we remember

A.M. · May 20, 2024

The book was supposed to explain why (or how) we remember, but as the author admits at the end of the book, he doesn’t have a good answer to this question. The book reviews research projects that correlated various phenomena related to memory with various places in the brain (the author is a brain scientist). The book's final part reviews cognitive psychology experiments (the author is a psychologist), suggesting ideas for improving memory. Most of these research projects are already well-known beyond the professional literature.Psychologists and neuroscientists still don’t know why or how we remember

5.0 out of 5 stars Magnificent Overview of the Research on Memory and it's Role in Everyday Life

A.C. · June 25, 2025

Dr. Raganath writes in a lively accessible fashion reminiscent of Steven Pinker and Robert Sapolsky. While true to explications ofthe research based data underlying his ideas he freely adds personal vignettes that bri g his writing to vibrancy. He cleary shows the importance of memory functioning in individual identity, group functioning, and the formation social distortion throgh fake news. The book gives a good view of brain functioning as learned in the earlier work on brain defects and injuries with an emphasis on more recent developments in knowledge based on fMRI studies. This book is informative and exciting...a true tour de force!

5.0 out of 5 stars This will probably be the book I recommend most in 2024.

K.I.B. · April 17, 2024

I don't use the word "magnificent" often when describing books. "Why We Remember" is magnificent. Ranganath is a clear and generous writer, explaining complex, sharpest-edge neuroscience in clear, muscular prose. His dual perspectives as a psychologist and neuroscientist mean that this book straddles both biology and psychology for a deeper understanding of how memory works, how it evolved, and why it changes over the course of a lifetime. I knew from a college psych course a million years ago about the differences between short-term and long-term memory, but oh how the field has changed in the intervening time. Ranganath teases out the dynamic relationship between episodic and semantic memory, which was illuminating. This will probably be the book I recommend most this year.Brad Berens, Ph.D.

3.0 out of 5 stars Disapointing

B.M. · November 8, 2024

I was disappointed in this book. I was hoping for an update on the current studies involving memory. What I got was a very elementary discourse of the neuroscience involved in memory. Some of the "revelations" presented seem to be just common sense. For example, one's memory of an event can be shaped by discussing the same event with people that one respects, or does not respect. The author interweaves the narrative with discussions of his personal life like playing in bands and "beer bets" about the outcome of experiments. I found these childish. This may be a good book for a high school neuroscience class. But, I do not believe that reading it was a good use of my time.

5.0 out of 5 stars excellent read

M.D. · December 31, 2024

Ranganath has written an excellent, highly graspable summary of not only his own intriguing research on memory but seemingly of the entire field of memory science. It feels like an update of Daniel Schechter’s popular book on memory from decades ago.

4.0 out of 5 stars fascinating read

M.F. · July 13, 2024

I especially enjoyed the section about memory manipulation . I realized that the opinion you have of others should be based on an interaction with the person and their behavior towards you directly. “Don’t believe what you hear about me but rather what you know about me.” Failure to do this will alienate others from that person. You can never assume that you know the intentions of that person or twist them to fit your agenda. You have to assume that the person you interact with are doing the best they can. Memories are very susceptible to inaccurate assumptions. This book made reconsider my judgment of others, I may not understand the real them because of my own false memory. The only complaint I have of the book is that it was a little politically biased. Memory is irrelevant to this book.

5.0 out of 5 stars Fascinating, well researched book on the science of memory

P.W. · May 2, 2025

Fascinating book on the science of memory

Must-read kind of book

S.R. · January 26, 2025

Excellent book. Engaging, Well researched and elegant language. A must read for anyone interested in reading robust science book. Learnings from the book is immense. A kind of book, I can revisit again and again to solidify my learnings.

Must read

V.P. · February 20, 2025

I would say simply, WOW!

Muito interessante

J. · October 7, 2024

Muito interessante e informativo.

Highly recommended

E.B.C. · December 4, 2024

This is a remarkably readable opportunity to better appreciate what drives us insane most in our lives when we don’t remember, and everything else associated with remembering, whether or not voluntarily. The author is both a clinician and researcher, and this seems to place him in an excellent position to select material and explain clearly. The arrival of fMRI appears to be making this the golden age of discovery in understanding what is going on in the brain. Although he warns us that this is not a book about memory techniques, there’s some material there. This is, in a way, a must-have companion to Matthews Walker’s equally excellent Why We Sleep.

A fascinating survey of current research on memory

D.M. · May 31, 2024

Using FNMRI and other techniques neurologists and psychologists are slowly getting to understand more about how the brain likely works and the mechanism of memory is crucial because, in effect, we are no more than our memories. This book is relevant, well-written and believable. Certainly worth reading by anyone with an interest in the topic.

Why We Remember: Unlocking Memory's Power to Hold on to What Matters

Product ID: U0593467833
Condition: New

4.4

AED6252

Price includes VAT & Import Duties
Type: Paperback
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

Delivery fee of AED 20. Free for orders above AED 200.

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Why We Remember: Unlocking Memory's Power to Hold on to What Matters

Product ID: U0593467833
Condition: New

4.4

Why We Remember: Unlocking Memory's Power to Hold on to What Matters-0
Type: Paperback

AED6252

Price includes VAT & Import Duties
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

Delivery fee of AED 20. Free for orders above AED 200.

Returns & Warranty policies

Imported From: United States

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

Description:

NEW YORK TIMES BESTSELLER • LOS ANGELES TIMES BESTSELLER Memory is far more than a record of the past. In this groundbreaking tour of the mind and brain, one of the world’s top memory researchers reveals the powerful role memory plays in nearly every aspect of our lives, from recalling faces and names, to learning, decision-making, trauma and healing.

"
Why We Remember offers a radically new and engaging explanation of how and why we remember." —Dr. Matthew Walker, author of Why We Sleep

A new understanding of memory is emerging from the latest scientific research. In
Why We Remember, pioneering neuroscientist and psychologist Charan Ranganath radically reframes the way we think about the everyday act of remembering. Combining accessible language with cutting-edge research, he reveals the surprising ways our brains record the past and how we use that information to understand who we are in the present, and to imagine and plan for the future.

Memory, Dr. Ranganath shows, is a highly transformative force that shapes how we experience the world in often invisible and sometimes destructive ways. Knowing this can help us with daily remembering tasks, like finding our keys, and with the challenge of memory loss as we age. What’s more, when we work with the brain’s ability to learn and reinterpret past events, we can heal trauma, shed our biases, learn faster, and grow in self-awareness.

Including fascinating studies and examples from pop culture, and drawing on Ranganath’s life as a scientist, father, and child of immigrants,
Why We Remember is a captivating read that unveils the hidden role memory plays throughout our lives. When we understand its power-- and its quirks--we can cut through the clutter and remember the things we want to remember. We can make freer choices and plan a happier future.


Editorial Reviews

Review

A Best Science Book of the Year: Finanacial Times, Smithsonian Magazine, The Telegraph, Waterstones, The Times, Marie Claire, Greater Good Magazine, Bookshop.org

“This is popular science at its best: entertaining, thought-provoking and an encouragement to the reader to keep an open mind."
The Financial Times

"Illuminating"
The New York Times

"Clever, insightful and humorous...The most significant lesson is that we need not be prisoners to our incompletely remembered past."
The Wall Street Journal

"It has never been easier to fact-check our memories against an external record and find ourselves lacking, but Ranganath is intent on giving us a new way of understanding memory."
The New Yorker

"[Ranganath's] descriptions of complex studies are entertaining and clarifying, and he vividly paints the intellectual history of the science of memory...He’s a generous, humble narrator...What’s most compelling about
Why We Remember is that it offers a scientifically robust rationale to accept with grace that, no matter what happens in this new world, we will not remember everything we want. Memory research makes clear that there is no use in fighting the tide of forgetting that leaves some memories ashore even as it sweeps away — mercifully, at times — the rest."
The Washington Post

"Ranganath is an astute and affable tour guide"—Undark Magazine

"A riveting overview of how memory works...Ranganath has a knack for describing neuroanatomy in accessible terms, and the science consistently surprises...Approachable and enlightening, this is worth seeking out."
Publishers Weekly (starred review)

"
In this magnum opus, leading memory researcher Charan Ranganath turns much of what we think we know about memory on its head, revealing through hard evidence that the primary mission of our brain’s memory system is, in many respects, to forget things, in order to prepare us for a changing and uncertain future. Ranganath is a master explainer and storyteller."
—Daniel J. Levitin, author of Successful Aging and This Is Your Brain on Music

"Prominent neuroscientist and Guggenheim Fellow Charan Ranganath guides us through the science of our memories with incredible insight and clear science. He combines fascinating tales of the peculiarities of memory with practical, actionable steps. Not only will every reader remember better afterward, they'll also never forget this life-changing book."
—Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of Maladies and Gene

​"
Why We Remember offers a radically new and engaging explanation of how and why we remember. More than just a record of our past, Dr. Ranganath shows us that memories are deeply involved in the present, and a path toward an anticipated future. It is a tour de force of both individual and collective importance.”
—Dr. Matthew Walker, author of Why We Sleep

"
Why We Remember is terrific. Ranganath balances original first-class science with lighter, more personal writing. This will be a mind-changing read for anyone who wants to better understand and use their own brain."
—Robert Sapolsky, author of Behave

"
Why We Remember is going to transform readers' understanding of memory. It’s hard to think of a topic more timely and important to communicate to the world, or a scientist who is better positioned to do so than Charan Ranganath."
—Ethan Kross, author of Chatter

"This book captures a transcendent truth about our lives. Memories serve to guide our future, our engagement of the world. They are not rigid, static pictures of our past. Ranganath has delivered a compelling picture of how basic science can help us all understand the human experience. It is a major accomplishment."
—Mike Gazzaniga, author of The Consciousness Instinct

"This book shows us how understanding the brain can help us change minds for the better. By giving us a clear map of memory, we are better able to take charge of our lives, learn from the mistakes of the past, make better decisions in the present, and positively predict our futures."
—Tali Sharot, author of The Optimism Bias and The Influential Mind

"Dr. Ranganath is the perfect messenger to fight the lack of knowledge in the society about our dearest organ – the brain and its role in memory.
Why We Remember is an exciting and important book project, that will help us heal and be better, both individually and as a society."
May-Britt Moser, winner of the Nobel Prize in Physiology or Medicine, 2014

"Charan Ranganath offers answers to universal questions: how do we stop worrying about the future, let go of the past, and live in the present? Through fascinating science, deeply compelling personal stories, and with a strong voice,
Why We Remember delivers on all it promises.."
—Dr. Amishi Jha, author of Peak Mind

"There is no one on earth who could share the recent achievements in the study of human memory better than Charan Ranganath. With a passion for communication and sharing of knowledge, and the ability to take a broad perspective, he is the ideal person to write this book."
—Edvard Moser, winner of the Nobel Prize in Physiology or Medicine, 2014

"Charan Ranganath uses his cutting edge science to explain how our present shapes our past, and how the stories we tell ourselves ultimately impact our futures.
Why We Remember is the key to moving beyond our inner narratives, and into a life of purposeful decision making and joy. An absolute must-read!"
—Dr. Lisa Miller, author of The Spiritual Child

"
Why We Remember is a complete, much needed, appealing, poetic, and practical view of the field of memory—and there is no one better positioned than Ranganath to guide readers on a tour of this inner landscape."
—David Eagleman, author of Incognito

About the Author

CHARAN RANGANATH is a Professor at the Center for Neuroscience and Department of Psychology and director of the Dynamic Memory Lab at the University of California at Davis. For over 25 years, Dr. Ranganath has studied the mechanisms in the brain that allow us to remember past events, using brain imaging techniques, computational modeling and studies of patients with memory disorders. He has been recognized with a Guggenheim Fellowship and a Vannevar Bush Faculty Fellowship. He lives in Davis, California. Outside of neuroscience, Dr. Ranganath is also a songwriter and guitarist with a number of recording credits, including a song on a feature film soundtrack.

Reviews:

5.0 out of 5 stars Thank you!

M.L. · July 24, 2025

I loved this book. Why We Remember by Dr. Ranganath is one of those rare gems I didn’t want to end. I found myself savoring each chapter, and when I finally reached the last page, I felt a genuine sense of sadness—like saying goodbye to a good friend.It’s funny, relatable, and incredibly easy to understand, even while exploring deep and meaningful ideas about memory. I first listened to it on Audible, and the narrator’s voice is etched in my mind—so much so that when I read the hard copy (which I had to get afterward), it felt like the voice was still with me. That memory makes me smile every time I think of the book.The notes and index at the end are a treasure. This isn’t just a great read—it’s a reference I’ll return to again and again. I already know it’s a book I’ll be keeping for years and eventually passing on to my son.Highly recommend to anyone who’s curious about the mind, memory, or simply loves a book that stays with you—long after you’ve finished reading. Thank you Dr. Charan!

4.0 out of 5 stars Psychologists and neuroscientists still don’t know why or how we remember

A.M. · May 20, 2024

The book was supposed to explain why (or how) we remember, but as the author admits at the end of the book, he doesn’t have a good answer to this question. The book reviews research projects that correlated various phenomena related to memory with various places in the brain (the author is a brain scientist). The book's final part reviews cognitive psychology experiments (the author is a psychologist), suggesting ideas for improving memory. Most of these research projects are already well-known beyond the professional literature.Psychologists and neuroscientists still don’t know why or how we remember

5.0 out of 5 stars Magnificent Overview of the Research on Memory and it's Role in Everyday Life

A.C. · June 25, 2025

Dr. Raganath writes in a lively accessible fashion reminiscent of Steven Pinker and Robert Sapolsky. While true to explications ofthe research based data underlying his ideas he freely adds personal vignettes that bri g his writing to vibrancy. He cleary shows the importance of memory functioning in individual identity, group functioning, and the formation social distortion throgh fake news. The book gives a good view of brain functioning as learned in the earlier work on brain defects and injuries with an emphasis on more recent developments in knowledge based on fMRI studies. This book is informative and exciting...a true tour de force!

5.0 out of 5 stars This will probably be the book I recommend most in 2024.

K.I.B. · April 17, 2024

I don't use the word "magnificent" often when describing books. "Why We Remember" is magnificent. Ranganath is a clear and generous writer, explaining complex, sharpest-edge neuroscience in clear, muscular prose. His dual perspectives as a psychologist and neuroscientist mean that this book straddles both biology and psychology for a deeper understanding of how memory works, how it evolved, and why it changes over the course of a lifetime. I knew from a college psych course a million years ago about the differences between short-term and long-term memory, but oh how the field has changed in the intervening time. Ranganath teases out the dynamic relationship between episodic and semantic memory, which was illuminating. This will probably be the book I recommend most this year.Brad Berens, Ph.D.

3.0 out of 5 stars Disapointing

B.M. · November 8, 2024

I was disappointed in this book. I was hoping for an update on the current studies involving memory. What I got was a very elementary discourse of the neuroscience involved in memory. Some of the "revelations" presented seem to be just common sense. For example, one's memory of an event can be shaped by discussing the same event with people that one respects, or does not respect. The author interweaves the narrative with discussions of his personal life like playing in bands and "beer bets" about the outcome of experiments. I found these childish. This may be a good book for a high school neuroscience class. But, I do not believe that reading it was a good use of my time.

5.0 out of 5 stars excellent read

M.D. · December 31, 2024

Ranganath has written an excellent, highly graspable summary of not only his own intriguing research on memory but seemingly of the entire field of memory science. It feels like an update of Daniel Schechter’s popular book on memory from decades ago.

4.0 out of 5 stars fascinating read

M.F. · July 13, 2024

I especially enjoyed the section about memory manipulation . I realized that the opinion you have of others should be based on an interaction with the person and their behavior towards you directly. “Don’t believe what you hear about me but rather what you know about me.” Failure to do this will alienate others from that person. You can never assume that you know the intentions of that person or twist them to fit your agenda. You have to assume that the person you interact with are doing the best they can. Memories are very susceptible to inaccurate assumptions. This book made reconsider my judgment of others, I may not understand the real them because of my own false memory. The only complaint I have of the book is that it was a little politically biased. Memory is irrelevant to this book.

5.0 out of 5 stars Fascinating, well researched book on the science of memory

P.W. · May 2, 2025

Fascinating book on the science of memory

Must-read kind of book

S.R. · January 26, 2025

Excellent book. Engaging, Well researched and elegant language. A must read for anyone interested in reading robust science book. Learnings from the book is immense. A kind of book, I can revisit again and again to solidify my learnings.

Must read

V.P. · February 20, 2025

I would say simply, WOW!

Muito interessante

J. · October 7, 2024

Muito interessante e informativo.

Highly recommended

E.B.C. · December 4, 2024

This is a remarkably readable opportunity to better appreciate what drives us insane most in our lives when we don’t remember, and everything else associated with remembering, whether or not voluntarily. The author is both a clinician and researcher, and this seems to place him in an excellent position to select material and explain clearly. The arrival of fMRI appears to be making this the golden age of discovery in understanding what is going on in the brain. Although he warns us that this is not a book about memory techniques, there’s some material there. This is, in a way, a must-have companion to Matthews Walker’s equally excellent Why We Sleep.

A fascinating survey of current research on memory

D.M. · May 31, 2024

Using FNMRI and other techniques neurologists and psychologists are slowly getting to understand more about how the brain likely works and the mechanism of memory is crucial because, in effect, we are no more than our memories. This book is relevant, well-written and believable. Certainly worth reading by anyone with an interest in the topic.

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