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The Basics of Communication Research (with InfoTrac) (Wadsworth Series in Speech Communication)

Description:

Combining the time tested classical work of Earl Babbie with the insights of one of the most recognized and respected names in speech communication research, THE BASICS OF COMMUNICATION RESEARCH is the book for the Communication research methods course. With the authors' collective experience teaching research methods and as active researchers themselves you will find this text to be the authoritative text for your course. The authors frame research as a way of knowing, and provide balanced treatment to both quantitative and qualitative research traditions in communication research and present it in a student friendly and engaging format. It provides in-depth treatment of the role of reasoning in the research enterprise and how this reasoning process plays itself out in planning and writing a research proposal and report.
Read more

Editorial Reviews

Review

"I would highly recommend this text to any instructor teaching a communication specific research methods course. I think it provides a strong foundation for introductory students and covers each of the areas of qualitative and quantitative methodologies appropriately. Additionally it does an effective job of incorporating existing communication research from a variety of fields into each of the chapters. This provides a much needed connection for communication students to better understand the application of various methodologies to their discipline."

"This textbook frames research as a common sense, everyday activity that students already know something about, although not necessarily something that they always do well. It balances attention between both quantitative and qualitative methodologies and helps students think about how to make choice in doing research."

"Its organization introduces students to the breadth of perspective in communication research early in the book. Students are introduced to the basics of both quantitative and qualitative designs in separate chapters-rather than a single chapter that suggests that there is "one" way to create a research design. This pluralistic approach is extremely helpful in avoiding the creation of strong positivistic biases early in the semester. This helps students to be aware of the many ways of approaching research and the values of each approach."

About the Author

Dr. Earl Babbie is the Campbell Professor Emeritus in Behavioral Sciences at Chapman University in Southern California. He taught sociology at the University of Hawaii from 1968 through 1979 and took time off from teaching and research to write full time for eight years. He then joined the Chapman University faculty in 1987. Credited with defining research methods for the social sciences, Dr. Babbie has written several texts, including THE PRACTICE OF SOCIAL RESEARCH, as well as numerous research articles and monographs. For 25 years he has been active in the American Sociological Association, where he served on the executive committee. He is also a past president of the Pacific Sociological Association and the California Sociological Association. Dr. Babbie received his A.B. from Harvard and his doctorate from the University of California, Berkeley.

Details:

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The Basics of Communication Research (with InfoTrac) (Wadsworth Series in Speech Communication)

Product ID: U0534507786
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Visit the Cengage Learning Store

The Basics of Communication Research (with InfoTrac) (Wadsworth Series in Speech Communication)

Product ID: U0534507786
The Basics of Communication Research (with InfoTrac) (Wadsworth Series in Speech Communication)-0
|

Returns & Warranty policies

Imported From: United States

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

Every product in the BOLO catalogue is sourced through our Verified Global Supply Network of verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the United Arab Emirates will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

Description:

Combining the time tested classical work of Earl Babbie with the insights of one of the most recognized and respected names in speech communication research, THE BASICS OF COMMUNICATION RESEARCH is the book for the Communication research methods course. With the authors' collective experience teaching research methods and as active researchers themselves you will find this text to be the authoritative text for your course. The authors frame research as a way of knowing, and provide balanced treatment to both quantitative and qualitative research traditions in communication research and present it in a student friendly and engaging format. It provides in-depth treatment of the role of reasoning in the research enterprise and how this reasoning process plays itself out in planning and writing a research proposal and report.
Read more

Editorial Reviews

Review

"I would highly recommend this text to any instructor teaching a communication specific research methods course. I think it provides a strong foundation for introductory students and covers each of the areas of qualitative and quantitative methodologies appropriately. Additionally it does an effective job of incorporating existing communication research from a variety of fields into each of the chapters. This provides a much needed connection for communication students to better understand the application of various methodologies to their discipline."

"This textbook frames research as a common sense, everyday activity that students already know something about, although not necessarily something that they always do well. It balances attention between both quantitative and qualitative methodologies and helps students think about how to make choice in doing research."

"Its organization introduces students to the breadth of perspective in communication research early in the book. Students are introduced to the basics of both quantitative and qualitative designs in separate chapters-rather than a single chapter that suggests that there is "one" way to create a research design. This pluralistic approach is extremely helpful in avoiding the creation of strong positivistic biases early in the semester. This helps students to be aware of the many ways of approaching research and the values of each approach."

About the Author

Dr. Earl Babbie is the Campbell Professor Emeritus in Behavioral Sciences at Chapman University in Southern California. He taught sociology at the University of Hawaii from 1968 through 1979 and took time off from teaching and research to write full time for eight years. He then joined the Chapman University faculty in 1987. Credited with defining research methods for the social sciences, Dr. Babbie has written several texts, including THE PRACTICE OF SOCIAL RESEARCH, as well as numerous research articles and monographs. For 25 years he has been active in the American Sociological Association, where he served on the executive committee. He is also a past president of the Pacific Sociological Association and the California Sociological Association. Dr. Babbie received his A.B. from Harvard and his doctorate from the University of California, Berkeley.

Details:

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