Description:
Editorial Reviews
Reviews:
5.0 out of 5 stars If you own or sell Lexus you need this book.
A compelling story of how the greatest car ever built was made. Not a Toyota PR piece, Inside and around California and Japan you get the real human story of how this great brand was created. A great book if you love cars.
4.0 out of 5 stars Well Written and Researched
This book is well written and researched. Its main achievement is bringing together information from a variety of different sources both in English but particularly in Japanese. It briefly covers the history of Toyota before and after WWII and establishes the context for the launching of the Lexus brand in 1989 with the LS400. An alternative title might be: "Lexus: The Relentless Pursuit of German Luxury" since the company's main focus during the initial planning stages was to exceed in quality and reliability but significantly undercut in price the BMW 7-series and Mercedes-Benz SL500. The references are extensive and include the author's own articles for BusinessWeek as well as his interviews with Lexus officials in the US and Japan. It is no doubt challenging to construct a coherent narrative to describe the history of the most profitable division of one of the world's largest manufacturing companies in one of the most competitive global industries. This is particularly so since Toyota has a social and business structure quite unfamiliar to Western readers. Chester Dawson's proficiency with Japanese and links to the Japanese automotive press distinguish this book from that of another related book also written by a journalist: The Lexus Story: The Behind-The-Scenes Story of the #1 Automotive Luxury Brand. That other book provides numerous photos, charts, and timelines which complement the main text well; something which this book does not include. The Coda at the end of the second edition, written by Japanese journalist Hisao Inoue, provides important insights into the internal turmoil during the 2008 financial meltdown which led to the company's dark period of massive recalls and consumer complaints regarding product quality and reliability during 2009/2010. This really ought to have become a separate chapter. The book, which ends coverage in 2010, is in need of an update to describe exciting developments in electric/hybrid drivetrains and advanced driving assistance systems.
5.0 out of 5 stars Five Stars
Excellent read, should be supplied with every Lexus LS400!
5.0 out of 5 stars Outstanding history of Lexus.
Business writer Chester Dawson's 2012 update of his 2004 classic on the history and development of the Lexus brand, the most sucessful new car company started since World War II.
4.0 out of 5 stars The live the motto
An interesting, if long, read about a fascinating company.The pace varies between boring detail and that which is intriguing. Worth a read for anyone looking to improve an industry or an interest in cars.
5.0 out of 5 stars This is LEXUS.
At least I got the answer why the LEXUS is a great product and how the engineers took care of all challenges.
3.0 out of 5 stars Starts hot but gets dull
I started this book and was really engrossed they dive deep into the original LS400. Foolishly I thought they would continue that detail with other models (like the SC models or the Prado rebadge) It gives a decent job on the NSX but nowhere near as lofty as the LS.A lot about the factories and the company ownership not so much about the models or engines.
5.0 out of 5 stars Great Book
This book is a must read for anyone interested Lexus or how to run a quality business.
Sehr lesenswert, nicht nur für Lexus-Liebhaber
Das Buch ist sehr gut zu lesen, auch der nicht perfekte English-Kenner kommt gut damit zurecht. Man erhält nicht nur einen sehr schönen Einblick in die Geschichte und Entstehung sowie Weiterentwicklung der Marke Lexus, sondern kann auch die sehr ausführlich beschriebenen Herangehensweisen, die zur Etablierung einer Marke, zur Gewinnnung von neuen Kunden und zum Erreichen von hoher Kundenzufriedenheit notwendig sind, nachvollziehen und in sein Tätigkeitsfeld übertragen. Das Buch ist ein Muss für jeden, der sich damit beschäftigt, wie man Kundenwünsche antizipiert und nachhaltig erfüllt und damit Kunden gewinnt und an sich bindet - besser noch: begeistert. Viel Spaß beim Lesen!
a fascinating insight into the development and launch of the Lexus brand from 1989 to 2011.
Having recently purchased a 2000/X Lexus LS400 I was curious as to the launch history of the original 1989 Lexus LS400.This book is a really good read from cover to cover!The concept story begins way back in 1983 with a 'limitless open cheque book' approach.A figure of $1 billion is indicated in the amount expended to both match and exceed the then quality standards of both Mercedes Benz S Classand the B M W 7 Series.This publication does not disappoint!
Great value on this book
Great value on this book. Took a while but that's expected as the used booksellers ship via media mail and that takes at least 6 weeks from USA to Canada. Thanks
Four Stars
for Lexus owner only
Very easy to read
Very easy to read. Gives the reader an idea as to the mentality and approach in creating a world beating brand. You also appreciate the ongoing work required to keep the brand strong. I would have appreciated the author moving away from merely highlighting the mentality and approach (which he provides in detail) to providing more technical comparatives with other leading brands that led to the LS400 becoming such a dominant force. In addition the author could have provided more information on the development and technical advance of the last of LS400 series regarded by some as the best LS400 and better than its successor the LS430 . However the book is certainly a worthwhile read and provides an insight as to why the Japanese car market is the strongest in the world.
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Lexus: The Relentless Pursuit
AED14965
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Visit the Wiley Store
Lexus: The Relentless Pursuit
AED14965
Quantity:
Order today to get by 7-14 business days
Delivery fee of AED 20. Free for orders above AED 200.
Imported From: United States
At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.
BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.
Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.
If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.
Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.
All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.
While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.
Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.
BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.
All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.
All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.
Description:
Editorial Reviews
Reviews:
5.0 out of 5 stars If you own or sell Lexus you need this book.
A compelling story of how the greatest car ever built was made. Not a Toyota PR piece, Inside and around California and Japan you get the real human story of how this great brand was created. A great book if you love cars.
4.0 out of 5 stars Well Written and Researched
This book is well written and researched. Its main achievement is bringing together information from a variety of different sources both in English but particularly in Japanese. It briefly covers the history of Toyota before and after WWII and establishes the context for the launching of the Lexus brand in 1989 with the LS400. An alternative title might be: "Lexus: The Relentless Pursuit of German Luxury" since the company's main focus during the initial planning stages was to exceed in quality and reliability but significantly undercut in price the BMW 7-series and Mercedes-Benz SL500. The references are extensive and include the author's own articles for BusinessWeek as well as his interviews with Lexus officials in the US and Japan. It is no doubt challenging to construct a coherent narrative to describe the history of the most profitable division of one of the world's largest manufacturing companies in one of the most competitive global industries. This is particularly so since Toyota has a social and business structure quite unfamiliar to Western readers. Chester Dawson's proficiency with Japanese and links to the Japanese automotive press distinguish this book from that of another related book also written by a journalist: The Lexus Story: The Behind-The-Scenes Story of the #1 Automotive Luxury Brand. That other book provides numerous photos, charts, and timelines which complement the main text well; something which this book does not include. The Coda at the end of the second edition, written by Japanese journalist Hisao Inoue, provides important insights into the internal turmoil during the 2008 financial meltdown which led to the company's dark period of massive recalls and consumer complaints regarding product quality and reliability during 2009/2010. This really ought to have become a separate chapter. The book, which ends coverage in 2010, is in need of an update to describe exciting developments in electric/hybrid drivetrains and advanced driving assistance systems.
5.0 out of 5 stars Five Stars
Excellent read, should be supplied with every Lexus LS400!
5.0 out of 5 stars Outstanding history of Lexus.
Business writer Chester Dawson's 2012 update of his 2004 classic on the history and development of the Lexus brand, the most sucessful new car company started since World War II.
4.0 out of 5 stars The live the motto
An interesting, if long, read about a fascinating company.The pace varies between boring detail and that which is intriguing. Worth a read for anyone looking to improve an industry or an interest in cars.
5.0 out of 5 stars This is LEXUS.
At least I got the answer why the LEXUS is a great product and how the engineers took care of all challenges.
3.0 out of 5 stars Starts hot but gets dull
I started this book and was really engrossed they dive deep into the original LS400. Foolishly I thought they would continue that detail with other models (like the SC models or the Prado rebadge) It gives a decent job on the NSX but nowhere near as lofty as the LS.A lot about the factories and the company ownership not so much about the models or engines.
5.0 out of 5 stars Great Book
This book is a must read for anyone interested Lexus or how to run a quality business.
Sehr lesenswert, nicht nur für Lexus-Liebhaber
Das Buch ist sehr gut zu lesen, auch der nicht perfekte English-Kenner kommt gut damit zurecht. Man erhält nicht nur einen sehr schönen Einblick in die Geschichte und Entstehung sowie Weiterentwicklung der Marke Lexus, sondern kann auch die sehr ausführlich beschriebenen Herangehensweisen, die zur Etablierung einer Marke, zur Gewinnnung von neuen Kunden und zum Erreichen von hoher Kundenzufriedenheit notwendig sind, nachvollziehen und in sein Tätigkeitsfeld übertragen. Das Buch ist ein Muss für jeden, der sich damit beschäftigt, wie man Kundenwünsche antizipiert und nachhaltig erfüllt und damit Kunden gewinnt und an sich bindet - besser noch: begeistert. Viel Spaß beim Lesen!
a fascinating insight into the development and launch of the Lexus brand from 1989 to 2011.
Having recently purchased a 2000/X Lexus LS400 I was curious as to the launch history of the original 1989 Lexus LS400.This book is a really good read from cover to cover!The concept story begins way back in 1983 with a 'limitless open cheque book' approach.A figure of $1 billion is indicated in the amount expended to both match and exceed the then quality standards of both Mercedes Benz S Classand the B M W 7 Series.This publication does not disappoint!
Great value on this book
Great value on this book. Took a while but that's expected as the used booksellers ship via media mail and that takes at least 6 weeks from USA to Canada. Thanks
Four Stars
for Lexus owner only
Very easy to read
Very easy to read. Gives the reader an idea as to the mentality and approach in creating a world beating brand. You also appreciate the ongoing work required to keep the brand strong. I would have appreciated the author moving away from merely highlighting the mentality and approach (which he provides in detail) to providing more technical comparatives with other leading brands that led to the LS400 becoming such a dominant force. In addition the author could have provided more information on the development and technical advance of the last of LS400 series regarded by some as the best LS400 and better than its successor the LS430 . However the book is certainly a worthwhile read and provides an insight as to why the Japanese car market is the strongest in the world.
Similar suggestions by Bolo
More from this brand
Similar items from “Company Profiles”
Share with
Or share with link
https://www.bolo.ae/products/U0470828048