Deliver toUnited Arab Emirates
Big Dress Energy

Description:

This is a makeover for more than just your wardrobe, it's about improving your overall well-being

Your days of screaming 'I have nothing to wear' while clawing your way out of a heaving pile of clothes are officially over. In this unique and transformational style guide, fashion psychologist Shakaila Forbes-Bell explores how our wardrobe acts as an extension of our identity and offers practical advice on how we can harness the principles of fashion psychology to upgrade our look - and dress in a way that feels completely authentic. Because what you wear matters: your clothes can affect your mood, how others perceive you and the way you see yourself. So how do you make sure that they are saying all the right things?

Drawing on in-depth research and work with clients, Shakaila offers universal tips and cutting-edge advice that will empower you to shop in a more mindful, sustainable and inclusive way. From insight on how to tap into the protective power of clothes, curating a wardrobe that lasts and turning your makeup, skincare and haircare routines into legitimate forms of self-care,
Big Dress Energy will invite you to see your style in a new light so that you can leave the house feeling inspired, happier and more confident. It's about damn time!


Editorial Reviews

About the Author

In 2016 Shakaila became the first Black person in the world to earn a master's degree in fashion psychology. Her research surrounded the underrepresentation of Black models in fashion media, its impact on consumer behaviour and the self-concept of young Black women. After her paper was published in the International Journal of Market Research she broadened her focus, created the platform 'Fashion is Psychology' and has worked with global brands to unpack the psychological impact of style and beauty.

She has been featured in
The Guardian, Stylist, CNN, Who What Wear, Gal-Dem and more. Her work has been published in Vogue,Marie Claire UK, i-D, The Times and Sunday Times Style, and Grazia. She is regularly called on for comment and expert insight into trends, sustainability research, and representation in the fashion industry, and has worked with and provided psychologically focused PR, branding and marketing advice to international brands including Next, Afterpay, Tu Clothing and Stylist.

Reviews:

5.0 out of 5 stars Fashion psychology

M. · July 17, 2025

Great book on the psychology of style and getting dressed! Lots of great fashion psychology principles and tips. Can be a little science-ey at times, but it’s evident that the author has really done her research. I am an emerging Personal Stylist, and found it useful for my studies!

5.0 out of 5 stars A Revolutionary Guide to Fashion and Self-Expression

P.F. · June 26, 2023

"Big Dress Energy" is a transformative guide that transcends the boundaries of traditional fashion advice. This is not just about a wardrobe makeover; it's a journey toward enhancing your overall well-being.Fashion psychologist Shakaila Forbes-Bell masterfully explores the intersection of fashion and psychology, presenting a compelling narrative that our wardrobe is an extension of our identity. Her practical advice, grounded in the principles of fashion psychology, offers a fresh perspective on upgrading your look in a completely authentic way.What sets "Big Dress Energy" apart is its emphasis on the significance of what we wear. It's not just about aesthetics; it's about how our clothes can affect our mood, influence how others perceive us, and shape how we see ourselves.Shakaila's in-depth research and work with clients have culminated in universal tips and cutting-edge advice that empower readers to shop in a more mindful, sustainable, and inclusive way. The book provides insightful guidance on tapping into the protective power of clothes, curating a lasting wardrobe, and transforming makeup, skincare, and haircare routines into legitimate forms of self-care."Big Dress Energy" is more than a style guide; it's an invitation to see your style in a new light, inspiring you to leave your house feeling happier, more confident, and truly yourself. It's a celebration of individuality and self-expression through fashion.In a world where fashion is often seen as superficial, "Big Dress Energy" is a breath of fresh air, reminding us that fashion is a powerful tool for self-expression and self-improvement. It's about damn time we had a guide like this!I highly recommend "Big Dress Energy" to anyone looking to redefine their relationship with fashion and discover the transformative power of clothes. It's a must-read for the fashion-conscious and the fashion-curious alike.

5.0 out of 5 stars Great reference when you're unsure what to wear

B.M. · November 30, 2022

Kudos to the author on the first two sentences of her book. She asks a provocative question early on in her book: What does the person you hope to be look like? Style is first and foremost about seeking approval from the person who matters most—you.The author conveys a wealth of information right off the bat in her first chapter; which indicates to me that this author knows her stuff. The author aptly cites various sociological studies and fashion experts alike. She takes the reader through quizzes, self-reflection, and statistics. She addressed the tug between wanting to fit in while wanting to be an original; and all of it new and thought-provoking to this reader. “Inclusion, incompatibility, disdain or rejection can all be conjured through clothing.”“To some, power and warmth may seem like competing ideas, but balancing these positive traits in your outfit is as easy as invoking the Goldilocks principle.” Second chapter, read on to find out what the author means with this quote. The author unhesitatingly states that it is critical to be intentional when dressing, and she provides numerous examples as to how to evaluate who you are and how to feel comfortable, yet authoritative in your style.**Ms. Forbes-Bell ends ‘Key takeaways’ at the end of each chapter; which I really appreciate, as it aids my aging memory.** Ms. Forbes-Bell also states that when you have a goal to achieve, you may think that your clothing choice is irrelevant, but nothing could be further from the truth. “Research has found that the clothes we wear have the power to change our thought processes and subsequent actions. This phenomenon is called enclothed cognition.” (P.82 in her book). The author adds, “Clothes are a criminally overlooked tool for self-transformation that can yield solid results.”I thank the author for her rules of ‘wearapy,’ beginning with: 1) DO switch it up. If you wear denim as your uniform, introduce different fabrics. 2) Don’t Over do it. Putting pressure on yourself to look perfect fosters anxiety that directly counteracts any positive benefits you can get from wearapy. For the rest of the author’s do’s and don’ts, I recommend interested parties to purchase BIG DRESS ENERGY. It’s not that you have to agree with the author, it’s just that she’s posing thought provoking self-exploration.I applaud the author for her clarity and focus on clothing from a sociological perspective. For example, she admittedly is obsessed with her view that clothing is the place where the public meets the private and she believes that our style choices are a profoundly personal experience. Well said.Loved her action-packed advice in the chapter on hanger management. Answer the question of why you continue to hang on to clothes that no longer fit. “Your clothes should be working for you, not the other way around.” Shakaila continues by advising that reader’s closets should contain the following: four core colors, three accent colors and four neutral colors. The author suggests to her readers that we examine our wardrobe as it will lead us on a path toward self-discovery: figuring out what we like, how we like to feel, how we want to be perceived, and what makes us feel good.I haven’t researched all of her footnotes, nor do I plan to. Nonetheless, readers can treat the book as a useful reference for step-by-step personal assistance about how to honestly evaluate their wardrobes. An enjoyable read, indeed. And lastly, I quite appreciated her chapter on skin care. A good reminder of how important our skin is, how to take care of our skin, and steps toward taking the necessary time out to take care of our skin.

3.0 out of 5 stars A little basic

T. · July 14, 2025

I was looking for something a bit more deep

É absolutamente fantástico

A.C. · May 21, 2024

Adorei o livro, não só pelo conteúdo maravilhoso mas pela forma de escrever da autora, é tão divertido! Aconselho muito muito muito!

New Wardrobe New Me

Q.S. · May 7, 2023

I’ve honestly never heard of fashion psychology and I definitely didn’t know what to expect when I first bought this book. But wow! What a game changer. I love fashion and I love psychology (psych major myself lol) I’ve analyzed my wardrobe and style and many times and I’m the kind of person lm that likes to change my persona/rebrand myself lol so reading this has helped me tremendously when thinking about how to channel these changes and still make my style stick. The “I have nothing to wear” phenomenon is very real and sometimes I do look at my closet very confused about the things I’ve purchased in the past. I have now made it a point to redo the quiz in the beginning and think deeper into how I shop and how I choose to shop smarter so I can shop less. Her humor really shines through and makes these heavy factual information more lighthearted and digestible. Well done SHAKAILA!!!

An accessible intro to fashion psychology

M. · October 3, 2022

Part intro to fashion psychology, part mindful dressing guide — Big Dress Energy is perfect if you’re curious about the basics of fashion psychology (like how certain clothes can impact perception and mood) or you’re simply looking to take a more educated approach to your own wardrobe. To me, it struck a solid balance between scientific research, pop-cultural reference, personal anecdotes and practical tips. In contrast to some psychologists, Shakaila Forbes-Bell is also an experienced writer — which makes for an accessible, easy and occasionally laugh-inducing read. It’s also fairly inclusive, addressing issues like cultural appropriation, beauty norms and economic struggles — making it relevant to all types of readers.

THE BEST BIG DRESS ENERGY

A. · October 7, 2022

I absolutely loved this book! Along with plenty pretty insightful tips on how you can transform how you feel while wearing the clothes you wear, this book really helps develops your confidence, helps you to form a better a relationship with your clothes, jewellery and bank account, but also how you feel about yourself in general. It’s laugh out loud funny too. I would 100% recommend. The perfect book to help you adopt more healthy habits and a positive outlook!

Fascinating and engaging!

S.J.S. · March 11, 2023

What a fantastic book! I’m not usually conversant with fashion, but was intrigued by this book. I’m really glad I took a punt on it! Brilliantly written with both clarity and wit, I charged from cover to cover and have found myself going back to re-read sections as well.Highly recommended for anyone who wears clothes!!

Big Dress Energy

Product ID: U0349431841
Condition: New

4.5

AED16966

Price includes VAT & Import Duties
Type: Hardcover
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

Delivery fee of AED 20. Free for orders above AED 200.

Returns & Warranty policies

Imported From: United States

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BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

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Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

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Similar items from “Self-Help & Psychology”

Big Dress Energy

Product ID: U0349431841
Condition: New

4.5

Big Dress Energy-0
Type: Hardcover

AED16966

Price includes VAT & Import Duties
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

Delivery fee of AED 20. Free for orders above AED 200.

Returns & Warranty policies

Imported From: United States

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

Description:

This is a makeover for more than just your wardrobe, it's about improving your overall well-being

Your days of screaming 'I have nothing to wear' while clawing your way out of a heaving pile of clothes are officially over. In this unique and transformational style guide, fashion psychologist Shakaila Forbes-Bell explores how our wardrobe acts as an extension of our identity and offers practical advice on how we can harness the principles of fashion psychology to upgrade our look - and dress in a way that feels completely authentic. Because what you wear matters: your clothes can affect your mood, how others perceive you and the way you see yourself. So how do you make sure that they are saying all the right things?

Drawing on in-depth research and work with clients, Shakaila offers universal tips and cutting-edge advice that will empower you to shop in a more mindful, sustainable and inclusive way. From insight on how to tap into the protective power of clothes, curating a wardrobe that lasts and turning your makeup, skincare and haircare routines into legitimate forms of self-care,
Big Dress Energy will invite you to see your style in a new light so that you can leave the house feeling inspired, happier and more confident. It's about damn time!


Editorial Reviews

About the Author

In 2016 Shakaila became the first Black person in the world to earn a master's degree in fashion psychology. Her research surrounded the underrepresentation of Black models in fashion media, its impact on consumer behaviour and the self-concept of young Black women. After her paper was published in the International Journal of Market Research she broadened her focus, created the platform 'Fashion is Psychology' and has worked with global brands to unpack the psychological impact of style and beauty.

She has been featured in
The Guardian, Stylist, CNN, Who What Wear, Gal-Dem and more. Her work has been published in Vogue,Marie Claire UK, i-D, The Times and Sunday Times Style, and Grazia. She is regularly called on for comment and expert insight into trends, sustainability research, and representation in the fashion industry, and has worked with and provided psychologically focused PR, branding and marketing advice to international brands including Next, Afterpay, Tu Clothing and Stylist.

Reviews:

5.0 out of 5 stars Fashion psychology

M. · July 17, 2025

Great book on the psychology of style and getting dressed! Lots of great fashion psychology principles and tips. Can be a little science-ey at times, but it’s evident that the author has really done her research. I am an emerging Personal Stylist, and found it useful for my studies!

5.0 out of 5 stars A Revolutionary Guide to Fashion and Self-Expression

P.F. · June 26, 2023

"Big Dress Energy" is a transformative guide that transcends the boundaries of traditional fashion advice. This is not just about a wardrobe makeover; it's a journey toward enhancing your overall well-being.Fashion psychologist Shakaila Forbes-Bell masterfully explores the intersection of fashion and psychology, presenting a compelling narrative that our wardrobe is an extension of our identity. Her practical advice, grounded in the principles of fashion psychology, offers a fresh perspective on upgrading your look in a completely authentic way.What sets "Big Dress Energy" apart is its emphasis on the significance of what we wear. It's not just about aesthetics; it's about how our clothes can affect our mood, influence how others perceive us, and shape how we see ourselves.Shakaila's in-depth research and work with clients have culminated in universal tips and cutting-edge advice that empower readers to shop in a more mindful, sustainable, and inclusive way. The book provides insightful guidance on tapping into the protective power of clothes, curating a lasting wardrobe, and transforming makeup, skincare, and haircare routines into legitimate forms of self-care."Big Dress Energy" is more than a style guide; it's an invitation to see your style in a new light, inspiring you to leave your house feeling happier, more confident, and truly yourself. It's a celebration of individuality and self-expression through fashion.In a world where fashion is often seen as superficial, "Big Dress Energy" is a breath of fresh air, reminding us that fashion is a powerful tool for self-expression and self-improvement. It's about damn time we had a guide like this!I highly recommend "Big Dress Energy" to anyone looking to redefine their relationship with fashion and discover the transformative power of clothes. It's a must-read for the fashion-conscious and the fashion-curious alike.

5.0 out of 5 stars Great reference when you're unsure what to wear

B.M. · November 30, 2022

Kudos to the author on the first two sentences of her book. She asks a provocative question early on in her book: What does the person you hope to be look like? Style is first and foremost about seeking approval from the person who matters most—you.The author conveys a wealth of information right off the bat in her first chapter; which indicates to me that this author knows her stuff. The author aptly cites various sociological studies and fashion experts alike. She takes the reader through quizzes, self-reflection, and statistics. She addressed the tug between wanting to fit in while wanting to be an original; and all of it new and thought-provoking to this reader. “Inclusion, incompatibility, disdain or rejection can all be conjured through clothing.”“To some, power and warmth may seem like competing ideas, but balancing these positive traits in your outfit is as easy as invoking the Goldilocks principle.” Second chapter, read on to find out what the author means with this quote. The author unhesitatingly states that it is critical to be intentional when dressing, and she provides numerous examples as to how to evaluate who you are and how to feel comfortable, yet authoritative in your style.**Ms. Forbes-Bell ends ‘Key takeaways’ at the end of each chapter; which I really appreciate, as it aids my aging memory.** Ms. Forbes-Bell also states that when you have a goal to achieve, you may think that your clothing choice is irrelevant, but nothing could be further from the truth. “Research has found that the clothes we wear have the power to change our thought processes and subsequent actions. This phenomenon is called enclothed cognition.” (P.82 in her book). The author adds, “Clothes are a criminally overlooked tool for self-transformation that can yield solid results.”I thank the author for her rules of ‘wearapy,’ beginning with: 1) DO switch it up. If you wear denim as your uniform, introduce different fabrics. 2) Don’t Over do it. Putting pressure on yourself to look perfect fosters anxiety that directly counteracts any positive benefits you can get from wearapy. For the rest of the author’s do’s and don’ts, I recommend interested parties to purchase BIG DRESS ENERGY. It’s not that you have to agree with the author, it’s just that she’s posing thought provoking self-exploration.I applaud the author for her clarity and focus on clothing from a sociological perspective. For example, she admittedly is obsessed with her view that clothing is the place where the public meets the private and she believes that our style choices are a profoundly personal experience. Well said.Loved her action-packed advice in the chapter on hanger management. Answer the question of why you continue to hang on to clothes that no longer fit. “Your clothes should be working for you, not the other way around.” Shakaila continues by advising that reader’s closets should contain the following: four core colors, three accent colors and four neutral colors. The author suggests to her readers that we examine our wardrobe as it will lead us on a path toward self-discovery: figuring out what we like, how we like to feel, how we want to be perceived, and what makes us feel good.I haven’t researched all of her footnotes, nor do I plan to. Nonetheless, readers can treat the book as a useful reference for step-by-step personal assistance about how to honestly evaluate their wardrobes. An enjoyable read, indeed. And lastly, I quite appreciated her chapter on skin care. A good reminder of how important our skin is, how to take care of our skin, and steps toward taking the necessary time out to take care of our skin.

3.0 out of 5 stars A little basic

T. · July 14, 2025

I was looking for something a bit more deep

É absolutamente fantástico

A.C. · May 21, 2024

Adorei o livro, não só pelo conteúdo maravilhoso mas pela forma de escrever da autora, é tão divertido! Aconselho muito muito muito!

New Wardrobe New Me

Q.S. · May 7, 2023

I’ve honestly never heard of fashion psychology and I definitely didn’t know what to expect when I first bought this book. But wow! What a game changer. I love fashion and I love psychology (psych major myself lol) I’ve analyzed my wardrobe and style and many times and I’m the kind of person lm that likes to change my persona/rebrand myself lol so reading this has helped me tremendously when thinking about how to channel these changes and still make my style stick. The “I have nothing to wear” phenomenon is very real and sometimes I do look at my closet very confused about the things I’ve purchased in the past. I have now made it a point to redo the quiz in the beginning and think deeper into how I shop and how I choose to shop smarter so I can shop less. Her humor really shines through and makes these heavy factual information more lighthearted and digestible. Well done SHAKAILA!!!

An accessible intro to fashion psychology

M. · October 3, 2022

Part intro to fashion psychology, part mindful dressing guide — Big Dress Energy is perfect if you’re curious about the basics of fashion psychology (like how certain clothes can impact perception and mood) or you’re simply looking to take a more educated approach to your own wardrobe. To me, it struck a solid balance between scientific research, pop-cultural reference, personal anecdotes and practical tips. In contrast to some psychologists, Shakaila Forbes-Bell is also an experienced writer — which makes for an accessible, easy and occasionally laugh-inducing read. It’s also fairly inclusive, addressing issues like cultural appropriation, beauty norms and economic struggles — making it relevant to all types of readers.

THE BEST BIG DRESS ENERGY

A. · October 7, 2022

I absolutely loved this book! Along with plenty pretty insightful tips on how you can transform how you feel while wearing the clothes you wear, this book really helps develops your confidence, helps you to form a better a relationship with your clothes, jewellery and bank account, but also how you feel about yourself in general. It’s laugh out loud funny too. I would 100% recommend. The perfect book to help you adopt more healthy habits and a positive outlook!

Fascinating and engaging!

S.J.S. · March 11, 2023

What a fantastic book! I’m not usually conversant with fashion, but was intrigued by this book. I’m really glad I took a punt on it! Brilliantly written with both clarity and wit, I charged from cover to cover and have found myself going back to re-read sections as well.Highly recommended for anyone who wears clothes!!

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