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Win the Inside Game: How to Move from Surviving to Thriving, and Free Yourself Up to Perform

Description:

In this highly anticipated book, the bestselling author of Do Hard Things Steve Magness—“one of the giants of modern thinking about high performance” (Alex Hutchinson)—flips the script on the pursuit of excellence, shifting our thinking from high-stress survival mode to fulfillment-oriented thriving mode to creates sustainable success at the highest level, in what Amy Morin, author of 13 Things Mentally Strong People Don’t Do calls “an essential read for anyone interested in self-discovery and meaningful success.”

Striving is in our nature. We all want to perform at our best when it matters most. But in today's world, many of us feel lost, isolated, and overwhelmed. We're paralyzed by fear of failure and crippled by insecurities. We know we’re capable of more, yet no matter how hard we try, we feel stuck. We’ve been sold the wrong path to success and personal fulfillment.

Renowned performance scientist and bestselling author Steve Magness reveals a new path to sustainable success. In Win the Inside Game, Magness argues that excellence and fulfillment are not mutually exclusive; we can and should seek both. When we measure our worth by our achievements, cement our identities to our careers, and sacrifice our well-being in the pursuit of external validation, it backfires. We default to survival mode, protecting and defending ourselves instead of being free to fulfill our potential.

In this, his most personal book yet, Magness draws on his vast wealth of experience as an Olympic coach and whistleblower, highly popular consultant, and premier expert on performance, as well as scientific findings, interviews, and case studies, to provide a three-part framework to help us learn to focus on what really matters and achieve success.

  • Be—Clarity on Who You Are
  • Do—Clarity in Your Pursuits
  • Belong—Clarity on Where and How You Fit In

Redefining the trend carved by bestsellers such as Be Useful, Range, and Hidden Potential, Win the Inside Game seeks not only excellence but inner and personal growth. In realigning our focus from something externally motivated and fear-based to internally motivated and driven by personal conviction, Magness provides the tools for us to free ourselves up to perform and ultimately achieve a fuller sense of self and purpose.


Editorial Reviews

Review

"Win the Inside Game is a wise, entertaining book that makes the excellent case that winning is more about unshackling ourselves from our expectations and knee-jerk defensiveness than it is finding minuscule competitive edges and flavor-of-the-month performance hacks. Magness is a wonderful guide, bringing big ideas back to earth by illustrating them with his own experiences as an elite athlete, coach, and writer. Highly recommended!" — Adam Alter, New York Times-bestselling author of Anatomy of a Breakthrough

"If you feel like you're constantly chasing success without ever getting anywhere, you need this book. Packed with relatable stories and science-backed principles, Win the Inside Game is an essential guide for learning how to build a healthy and personally meaningful life. Magness gives clear, practical advice for how to stop simply surviving and start thriving." — Liz Fosslien and Mollie Duffy, co-authors of the bestsellers No Hard Feelings and Big Feelings

"Win the Inside Game is a breath of fresh air that teaches how to shift the focus from external achievements to inner fulfillment. It’s an essential read for anyone interested in self-discovery and meaningful success." — Amy Morin, author of 13 Things Mentally Strong People Don't Do

"Nobody distills the hidden principles of high performance better than Steve Magness. But Win the Inside Game isn’t just about achieving success; it’s about finding happiness along the way, which is far more important." — Alex Hutchinson, author of Endure

"Magness is an accomplished athlete and coach, and Win the Inside Game has much to offer those seeking tips on improving their competitive performance. But the principles Steve outlines in the book aren’t just a foundation for winning—they’re a formula for living a more balanced, satisfying life in every realm. Learned through real experience, Steve’s advice is generous, practical, wise, and most importantly, attainable. In Win the Inside Game, he shows readers how to achieve success by focusing on the things that truly matter." — Christie Aschwanden, New York Times-bestselling author of Good To Go

"Win the Inside Game is a propulsive tour of how modern life—from credit reports to TikTok—has left us in a perpetual state of defensiveness. Magness deftly guides the reader in how to break out of the rut of feeling threatened and chase their biggest goals with vigor." — David Epstein, author of Range and The Sports Gene

About the Author

Steve Magness is a world-renowned expert on performance, author of Do Hard Things and The Science of Running, and coauthor of Peak Performance and The Passion Paradox. He is the co-host of the podcast Farewell, and co-founder of The Growth Equation, an online platform dedicated to the understanding and practice of performance and well-being. He has written for The Atlantic, Runner’s World and Sports Illustrated, and he has been featured in The New Yorker, Wall Street Journal, the New York Times, on NPR, and others. Magness has served as a performance coach and speaker for teams and individuals in the MLB, NFL, NBA, NHL, the US military, and numerous companies and organizations. Magness's latest book, Win the Inside Game, will be published by HarperCollins in February 2025. He lives in Houston, Texas.

Reviews:

5.0 out of 5 stars New tools for your toolkit

C.J. · April 19, 2025

Great read, both those already familiar with Steve’s work and those who are new to it. It mixes deep dives into the science behind the psychology of resilience and perseverance in the face of adversity while mixing in Steve’s story and others to help reinforce the point.

5.0 out of 5 stars Found this book at just the right time

S.B. · April 22, 2025

Win the Inside Game by Steve Magness landed in my hands right as I was preparing for a major life transition. While I still felt the discomfort of change, this book helped me keep taking the next step. It grounded me in my values, reminded me of who I am and what I’m pursuing, and gave me tools to move forward with clarity instead of fear.His insights helped me regulate my nervous system and stay steady through uncertainty. It’s a book I’ll return to when I need to recenter and remember what real resilience looks like.

5.0 out of 5 stars Unravel your self sabotage

M.R.P. · April 19, 2025

The book contains great antidotal and research based science on how to break out of our, or at least my, abilitie to self sabotage, and focus on my pursuits less encumbered by fear of failure. Great, useful read.

4.0 out of 5 stars The Inside Game

S. · February 7, 2025

Early into the book but thoroughly enjoying it so far. This might be Steve's best one yet! Looking forward to getting a few free days over the weekend, some good coffee, and really getting stuck in to the subject matter

5.0 out of 5 stars Invest in yourself

J.T. · April 20, 2025

A timely book that helps the reader to navigate a world that seems more and more influenced by the attention economy within our "smart" devices. Magness's ability to write in a style that the everyday person can comprehend while still appealing to the literary preferences of someone with a scientific background is impressive and captivating. Well worth the read and the investment in yourself.

5.0 out of 5 stars Super valuable for coaches, athletes, parents, teachers, and others

D.H. · April 19, 2025

Magness does a great job of weaving together science and research findings with practical applications and experiences from his past. As high school coach I found myself regularly stopping to note down things that would be great to share with my kids, incorporate into our team practices, or adjust the way I support and communicate with the kids (and parents) on our team. I found this book really helpful as a coach, but the practical applications here are super valuable for any coach, athlete, parent, teacher, or really anyone looking to live in a healthier, more purposeful way in our current societal context.

5.0 out of 5 stars Be your best without the fru - fru!

G.D. · February 26, 2025

Excellent read! The author, Steve Magness, works in his personal experiences and those of others to bring documented research to life. Page after page were filled with thought provoking insights in managing the hurdles life brings and striving for the day to day life you want. He convinces the reader you can make your life want it to be. Powerful and practical!

5.0 out of 5 stars Excellent read

S. · April 20, 2025

Have enjoyed both of Steve’s recent books. Enjoy his writing style - a gentle coach comes off in the way he writes and he is able to blend his expertise in athletic training and apply it to all arenas of life seamlessly.

Common sense science

s.w. · April 21, 2025

A much needed corrective to the mass of Insta bro gibberish masquerading as evidence in the field of high performance...

He Does it Again!

N.M. · February 4, 2025

Steve knocked it out of the park with this one. I just finished it and enjoyed it the whole way through! You get the best of both worlds in this one — a bit more personal than his previous books as he gets into the intricacies of whistleblowing but still the same evidence-based exploration into a timeless and important subject. Couldn’t recommend it enough, I will be gifting this one to friends and family ⭐⭐⭐⭐⭐

We don't teach sustainable development on the road towards mastery - but this book does

3. · April 23, 2025

Brilliant read and brilliant tool for managing life. There are ideas and nuggets of wisdom on every page. You can read it once just the get new perspectives, or use it to guide you in developing yourself, or supporting others either in sport or in life.We don't teach how to achieve sustainable and satisfying development on the road towards mastery - but this book does

Useful information

D. · September 8, 2025

An insighful read. Well written

Überragend!!

A.C.v.d.H. · April 19, 2025

Magness‘ Buch ist wie immer ein hervorragend recherchiertes, leicht zu verstehendes Werk mit überragenden Mehrwert

Win the Inside Game: How to Move from Surviving to Thriving, and Free Yourself Up to Perform

Product ID: U0063339927
Condition: New

4.7

AED14924

Price includes VAT & Import Duties
Type: Hardcover
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

Delivery fee of AED 20. Free for orders above AED 200.

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Imported From: United States

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Win the Inside Game: How to Move from Surviving to Thriving, and Free Yourself Up to Perform

Product ID: U0063339927
Condition: New

4.7

Win the Inside Game: How to Move from Surviving to Thriving, and Free Yourself Up to Perform-0
Type: Hardcover

AED14924

Price includes VAT & Import Duties
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

Delivery fee of AED 20. Free for orders above AED 200.

Returns & Warranty policies

Imported From: United States

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

Description:

In this highly anticipated book, the bestselling author of Do Hard Things Steve Magness—“one of the giants of modern thinking about high performance” (Alex Hutchinson)—flips the script on the pursuit of excellence, shifting our thinking from high-stress survival mode to fulfillment-oriented thriving mode to creates sustainable success at the highest level, in what Amy Morin, author of 13 Things Mentally Strong People Don’t Do calls “an essential read for anyone interested in self-discovery and meaningful success.”

Striving is in our nature. We all want to perform at our best when it matters most. But in today's world, many of us feel lost, isolated, and overwhelmed. We're paralyzed by fear of failure and crippled by insecurities. We know we’re capable of more, yet no matter how hard we try, we feel stuck. We’ve been sold the wrong path to success and personal fulfillment.

Renowned performance scientist and bestselling author Steve Magness reveals a new path to sustainable success. In Win the Inside Game, Magness argues that excellence and fulfillment are not mutually exclusive; we can and should seek both. When we measure our worth by our achievements, cement our identities to our careers, and sacrifice our well-being in the pursuit of external validation, it backfires. We default to survival mode, protecting and defending ourselves instead of being free to fulfill our potential.

In this, his most personal book yet, Magness draws on his vast wealth of experience as an Olympic coach and whistleblower, highly popular consultant, and premier expert on performance, as well as scientific findings, interviews, and case studies, to provide a three-part framework to help us learn to focus on what really matters and achieve success.

  • Be—Clarity on Who You Are
  • Do—Clarity in Your Pursuits
  • Belong—Clarity on Where and How You Fit In

Redefining the trend carved by bestsellers such as Be Useful, Range, and Hidden Potential, Win the Inside Game seeks not only excellence but inner and personal growth. In realigning our focus from something externally motivated and fear-based to internally motivated and driven by personal conviction, Magness provides the tools for us to free ourselves up to perform and ultimately achieve a fuller sense of self and purpose.


Editorial Reviews

Review

"Win the Inside Game is a wise, entertaining book that makes the excellent case that winning is more about unshackling ourselves from our expectations and knee-jerk defensiveness than it is finding minuscule competitive edges and flavor-of-the-month performance hacks. Magness is a wonderful guide, bringing big ideas back to earth by illustrating them with his own experiences as an elite athlete, coach, and writer. Highly recommended!" — Adam Alter, New York Times-bestselling author of Anatomy of a Breakthrough

"If you feel like you're constantly chasing success without ever getting anywhere, you need this book. Packed with relatable stories and science-backed principles, Win the Inside Game is an essential guide for learning how to build a healthy and personally meaningful life. Magness gives clear, practical advice for how to stop simply surviving and start thriving." — Liz Fosslien and Mollie Duffy, co-authors of the bestsellers No Hard Feelings and Big Feelings

"Win the Inside Game is a breath of fresh air that teaches how to shift the focus from external achievements to inner fulfillment. It’s an essential read for anyone interested in self-discovery and meaningful success." — Amy Morin, author of 13 Things Mentally Strong People Don't Do

"Nobody distills the hidden principles of high performance better than Steve Magness. But Win the Inside Game isn’t just about achieving success; it’s about finding happiness along the way, which is far more important." — Alex Hutchinson, author of Endure

"Magness is an accomplished athlete and coach, and Win the Inside Game has much to offer those seeking tips on improving their competitive performance. But the principles Steve outlines in the book aren’t just a foundation for winning—they’re a formula for living a more balanced, satisfying life in every realm. Learned through real experience, Steve’s advice is generous, practical, wise, and most importantly, attainable. In Win the Inside Game, he shows readers how to achieve success by focusing on the things that truly matter." — Christie Aschwanden, New York Times-bestselling author of Good To Go

"Win the Inside Game is a propulsive tour of how modern life—from credit reports to TikTok—has left us in a perpetual state of defensiveness. Magness deftly guides the reader in how to break out of the rut of feeling threatened and chase their biggest goals with vigor." — David Epstein, author of Range and The Sports Gene

About the Author

Steve Magness is a world-renowned expert on performance, author of Do Hard Things and The Science of Running, and coauthor of Peak Performance and The Passion Paradox. He is the co-host of the podcast Farewell, and co-founder of The Growth Equation, an online platform dedicated to the understanding and practice of performance and well-being. He has written for The Atlantic, Runner’s World and Sports Illustrated, and he has been featured in The New Yorker, Wall Street Journal, the New York Times, on NPR, and others. Magness has served as a performance coach and speaker for teams and individuals in the MLB, NFL, NBA, NHL, the US military, and numerous companies and organizations. Magness's latest book, Win the Inside Game, will be published by HarperCollins in February 2025. He lives in Houston, Texas.

Reviews:

5.0 out of 5 stars New tools for your toolkit

C.J. · April 19, 2025

Great read, both those already familiar with Steve’s work and those who are new to it. It mixes deep dives into the science behind the psychology of resilience and perseverance in the face of adversity while mixing in Steve’s story and others to help reinforce the point.

5.0 out of 5 stars Found this book at just the right time

S.B. · April 22, 2025

Win the Inside Game by Steve Magness landed in my hands right as I was preparing for a major life transition. While I still felt the discomfort of change, this book helped me keep taking the next step. It grounded me in my values, reminded me of who I am and what I’m pursuing, and gave me tools to move forward with clarity instead of fear.His insights helped me regulate my nervous system and stay steady through uncertainty. It’s a book I’ll return to when I need to recenter and remember what real resilience looks like.

5.0 out of 5 stars Unravel your self sabotage

M.R.P. · April 19, 2025

The book contains great antidotal and research based science on how to break out of our, or at least my, abilitie to self sabotage, and focus on my pursuits less encumbered by fear of failure. Great, useful read.

4.0 out of 5 stars The Inside Game

S. · February 7, 2025

Early into the book but thoroughly enjoying it so far. This might be Steve's best one yet! Looking forward to getting a few free days over the weekend, some good coffee, and really getting stuck in to the subject matter

5.0 out of 5 stars Invest in yourself

J.T. · April 20, 2025

A timely book that helps the reader to navigate a world that seems more and more influenced by the attention economy within our "smart" devices. Magness's ability to write in a style that the everyday person can comprehend while still appealing to the literary preferences of someone with a scientific background is impressive and captivating. Well worth the read and the investment in yourself.

5.0 out of 5 stars Super valuable for coaches, athletes, parents, teachers, and others

D.H. · April 19, 2025

Magness does a great job of weaving together science and research findings with practical applications and experiences from his past. As high school coach I found myself regularly stopping to note down things that would be great to share with my kids, incorporate into our team practices, or adjust the way I support and communicate with the kids (and parents) on our team. I found this book really helpful as a coach, but the practical applications here are super valuable for any coach, athlete, parent, teacher, or really anyone looking to live in a healthier, more purposeful way in our current societal context.

5.0 out of 5 stars Be your best without the fru - fru!

G.D. · February 26, 2025

Excellent read! The author, Steve Magness, works in his personal experiences and those of others to bring documented research to life. Page after page were filled with thought provoking insights in managing the hurdles life brings and striving for the day to day life you want. He convinces the reader you can make your life want it to be. Powerful and practical!

5.0 out of 5 stars Excellent read

S. · April 20, 2025

Have enjoyed both of Steve’s recent books. Enjoy his writing style - a gentle coach comes off in the way he writes and he is able to blend his expertise in athletic training and apply it to all arenas of life seamlessly.

Common sense science

s.w. · April 21, 2025

A much needed corrective to the mass of Insta bro gibberish masquerading as evidence in the field of high performance...

He Does it Again!

N.M. · February 4, 2025

Steve knocked it out of the park with this one. I just finished it and enjoyed it the whole way through! You get the best of both worlds in this one — a bit more personal than his previous books as he gets into the intricacies of whistleblowing but still the same evidence-based exploration into a timeless and important subject. Couldn’t recommend it enough, I will be gifting this one to friends and family ⭐⭐⭐⭐⭐

We don't teach sustainable development on the road towards mastery - but this book does

3. · April 23, 2025

Brilliant read and brilliant tool for managing life. There are ideas and nuggets of wisdom on every page. You can read it once just the get new perspectives, or use it to guide you in developing yourself, or supporting others either in sport or in life.We don't teach how to achieve sustainable and satisfying development on the road towards mastery - but this book does

Useful information

D. · September 8, 2025

An insighful read. Well written

Überragend!!

A.C.v.d.H. · April 19, 2025

Magness‘ Buch ist wie immer ein hervorragend recherchiertes, leicht zu verstehendes Werk mit überragenden Mehrwert

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