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How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms

Description:

An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art.

For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love.

How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success.

Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business.

Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.

Read more

Editorial Reviews

Review

“...Huff...teaches readers how they can do the same. He provides details on effective business strategies, including: how to find your niche; what makes an effective artist website; email marketing; blogging; social media marketing; and paid advertising--then explains how to tie all these online activities into offline efforts.” — ArtDaily

“...Huff also helps readers articulate the stories of their creations as a way of connecting with potential buyers. VERDICT Any artist who is ready to treat their art career seriously will want to check this guide out.” — Library Journal

From the Back Cover

An essential guide for every kind of artist that teaches you how to find your niche, connect directly with collectors, and sell what you make.

With the explosion of the Internet, a new generation of savvy, independent artists is connecting with collectors and making a substantial living doing what they love in any medium—fine art, photography, mixed media, crafts, design, and more. Now with the help of this book, you can too.

How to Sell Your Art Online shows you how to:

  • Make a successful living from your work
  • Use effective business strategies necessary to make artistic creations pay
  • Find your niche
  • Build an effective website
  • Market yourself using e-mail, blogging, social media, and paid advertising—and how to tie all these online activities into offline success

Most important, Huff shares the secret to overcoming the biggest challenge that artists face when self-marketing: learning how to tell your unique story. Every artist has a reason for making art but can’t always find the right way to express it. Huff provides exercises you can use to clarify the intellectual and emotional process behind your art, and teaches you how to turn that knowledge into stories you can tell online and in person—and how to expand your reach through blogs and social media to build your art business. Take control of your creative career—and sell your work without selling out.

Reviews:

5.0 out of 5 stars Totally worth it.

A.C. · July 7, 2025

I found the book so interesting and to the point. It's super helpful, and I like that it is designed well. Now it's time to practice what I learned.

5.0 out of 5 stars A solid book for creatives who want to learn how to market their work online

D.S. · July 25, 2016

I had been waiting for this book to come out for several months and it did not disappoint. "How to Sell Your Art Online" does just that, describing the building blocks for a successful on-line marketing strategy.This book will be extremely useful for artists who do not have a lot of experience marketing their work online or those who have gotten their feet wet, but aren't really sure about how all of the marketing pieces fit together. Cory explains how those pieces: email, a website, and social media combined with a savvy approach to business can help the artist create a successful online business. At the same time, he argues that this requires a steady commitment to the business side of art.For those who do have a website as well as a substantial mailing list and social media presence, this book may be less useful. Nonetheless even experienced online marketers are likely to find useful nuggets of information, particularly in the last two chapters on social media and measuring your efforts.Finally, this book is just simply a good read. Cory knows art and tells engaging stories.

4.0 out of 5 stars A basic outline of your Unique selling proposition.

C.M. · July 6, 2016

I pre-ordered the book and read it in a few days. There are some really good points and I walked away with a clearer picture of what my next steps are. I got a few answers in this book that I have not been able to find in other books/art marketing gurus. He goes through some things about a website that is good for you to know, but that part wasn't useful to me as I already have an established site not far off from what he describes. If your goal is selling the work, read this book. It puts things together here for you in regards to the art business and making sales online. The fulfillment process is not outlined like how to calculate shipping if you are fulfilling the orders yourself (selling sculpture). I wish the Unique selling proposition portion of the book was outlined a little more.It was easy to read. Some times books like these are just a long sales letter for hiring the author as a consultant. I was concerned about this as a I pre-ordered the book. I am glad that he focused on delivering actionable content and keeping the consultation at a minimum.All in all I would recommend this book. If you are at a point in your career where you need the why behind content marketing, this book has it.

5.0 out of 5 stars A very insightful, full of tips & easy to understand for new art-reprenuers

A.C. · January 11, 2023

This was a very easy read packed full of good info and tips. Granted some things like specific tools may be older since it’s from 2016 but still applicable but the marketing principles are solid and I think timeless. A great starting point and framework for me to hone in and build my small, new art business online. Highly recommend and I am in Cory Huff’s email list and follow his IG page. Worthwhile joining too!

3.0 out of 5 stars A review from an Abstract Artist

C.C. · September 15, 2024

This book was not an easy read. I found myself flipping through to get to the information I wanted to read.There was not anything new or different in this book. I preferred Maria Brophy - Art Money Success to be a good read.And also had useful information.

5.0 out of 5 stars Great Book on Owning Your Art Business

D. · July 28, 2024

This is actually an art foundational group that uses the web and social media to help set-up, sustain you with real-time applications, links, exercises and a support group community that you can dive into as much as you want. If you like a smart leader and intelligent community, this is one of the best. Those that use the services and subscriptions have seen great success.

5.0 out of 5 stars Solid info for launching art marketing

Y. · June 20, 2021

This is worth a 5 for the starting point and framework it provides. I'm also taking one a the author's courses. I was wary of taking the course because I get bombarded with ads for art marketing and many are scammy. But after reading this well written and informative book I felt confident about it.

5.0 out of 5 stars Cory has hit it on the nail! New Bible for Artists!

C.F. · June 29, 2016

This is awesome! Cory Huff has done an incredible job. He includes stories to get his point across. In addition solid helpful information for any creative artist.It is perfect for me who has been successful in galleries but life changing events keep me from creating the artwork I prospered from. This book is a giving me courage to talk about my artwork and follow my heart. Thank you Cory for helping to educate the public and artists that we can prosper being who we truly are. The creative process and the value of that creativity is reinforced with this book. Cory has hit it on the nail! So very grateful for your book Cory.

Not useful

D.A.T. · March 1, 2025

Useless book. Not to the point

Learn the value of your art to your Collectors.

M.R.P.W. · March 31, 2021

This is a good book for artists seeking to better understand their artistic process so they can explain and inform people about their own art. Understanding your art process adds value to the Buyer Experience. However Cory Huff also has a course for selling work online but the course doesn’t actually run parallel with the book. Nonetheless, there is plenty to learn and if you end up taking away a small bit of it suggestions, you will sell more art by understanding the value of your work in terms of Why and How you do what you do.

Highly recommended for doing just what it says on the cover!

E.R. · September 5, 2016

even though this is an American book, the main premise of being a self-representing artist and all the practicalities discussed in this extremely useful publication are relevant anywhere. He quite rightly dismisses the old idea of the 'starving artist' having to sacrifice earning money to make beautiful art - either do it as a hobby, or get out there and sell, it is a business at the end of the day! One small criticism is that fairly often the artists quoted are those selling work for many thousands, which is highly unlikely for the majority of artists who would buy this, but otherwise there is a great deal of information, very up to date (2016) and very workable plans and ideas to step away from galleries and be your own boss in the art world. Cory isn't a visual artist himself, his background is theatre and digital marketing, but he knows the art world and anyone wanting to take his ideas further can go on to use his online business. As someone who does her own events as well as major shows and galleries, I can highly recommend this book to make you stop and look at where you are going as an artist, and for me it is helping enormously with developing and expanding online.

Praxisnaher Ratgeber - einfach, effizient und inspirierend

A. · March 18, 2021

Wow! Großes Lob an den Autor. Das Buch hält was der Titel verspricht: Einfach, verständlich und spannend wird erklärt wie man als KünstlerIn seine Werke am besten verkaufen könnte, offline und online. Habe es an einem Abend verschlungen. Gut strukturiert und mit ein paar Bildern. Für Leute geeignet die sich einen Überblick über das Thema verschaffen wollen, sprichwörtlich: man steht mit dem Pinsel vor seinen Werken und hat keine Ahnung wie es weitergehn soll - da eilt dieses Buch zur Hilfe. Absolut perfekt. Kein unnötiges Blabla und trotzdem sympathisch. Bin begeistert!

Merci

J.P. · March 8, 2019

Perfect book

Visit the Harper Paperbacks Store

How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms

Product ID: U006241495K
Condition: New

4.4

AED9303

Price includes VAT & Import Duties
Type: Paperback
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

Delivery fee of AED 20. Free for orders above AED 200.

Returns & Warranty policies

Imported From: United States

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

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Visit the Harper Paperbacks Store

How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms

Product ID: U006241495K
Condition: New

4.4

How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms-0
Type: Paperback

AED9303

Price includes VAT & Import Duties
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

Delivery fee of AED 20. Free for orders above AED 200.

Returns & Warranty policies

Imported From: United States

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

BOLO is not an authorized or official retailer for most brands, nor are we affiliated with manufacturers unless specifically stated on a product page. Instead, we source verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

All product information, images, descriptions, and reviews originate from the manufacturer or from trusted sellers overseas. BOLO is not affiliated with, endorsed by, or an authorized retailer for most brands listed on our website unless stated otherwise.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

Description:

An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art.

For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love.

How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success.

Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business.

Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.

Read more

Editorial Reviews

Review

“...Huff...teaches readers how they can do the same. He provides details on effective business strategies, including: how to find your niche; what makes an effective artist website; email marketing; blogging; social media marketing; and paid advertising--then explains how to tie all these online activities into offline efforts.” — ArtDaily

“...Huff also helps readers articulate the stories of their creations as a way of connecting with potential buyers. VERDICT Any artist who is ready to treat their art career seriously will want to check this guide out.” — Library Journal

From the Back Cover

An essential guide for every kind of artist that teaches you how to find your niche, connect directly with collectors, and sell what you make.

With the explosion of the Internet, a new generation of savvy, independent artists is connecting with collectors and making a substantial living doing what they love in any medium—fine art, photography, mixed media, crafts, design, and more. Now with the help of this book, you can too.

How to Sell Your Art Online shows you how to:

  • Make a successful living from your work
  • Use effective business strategies necessary to make artistic creations pay
  • Find your niche
  • Build an effective website
  • Market yourself using e-mail, blogging, social media, and paid advertising—and how to tie all these online activities into offline success

Most important, Huff shares the secret to overcoming the biggest challenge that artists face when self-marketing: learning how to tell your unique story. Every artist has a reason for making art but can’t always find the right way to express it. Huff provides exercises you can use to clarify the intellectual and emotional process behind your art, and teaches you how to turn that knowledge into stories you can tell online and in person—and how to expand your reach through blogs and social media to build your art business. Take control of your creative career—and sell your work without selling out.

Reviews:

5.0 out of 5 stars Totally worth it.

A.C. · July 7, 2025

I found the book so interesting and to the point. It's super helpful, and I like that it is designed well. Now it's time to practice what I learned.

5.0 out of 5 stars A solid book for creatives who want to learn how to market their work online

D.S. · July 25, 2016

I had been waiting for this book to come out for several months and it did not disappoint. "How to Sell Your Art Online" does just that, describing the building blocks for a successful on-line marketing strategy.This book will be extremely useful for artists who do not have a lot of experience marketing their work online or those who have gotten their feet wet, but aren't really sure about how all of the marketing pieces fit together. Cory explains how those pieces: email, a website, and social media combined with a savvy approach to business can help the artist create a successful online business. At the same time, he argues that this requires a steady commitment to the business side of art.For those who do have a website as well as a substantial mailing list and social media presence, this book may be less useful. Nonetheless even experienced online marketers are likely to find useful nuggets of information, particularly in the last two chapters on social media and measuring your efforts.Finally, this book is just simply a good read. Cory knows art and tells engaging stories.

4.0 out of 5 stars A basic outline of your Unique selling proposition.

C.M. · July 6, 2016

I pre-ordered the book and read it in a few days. There are some really good points and I walked away with a clearer picture of what my next steps are. I got a few answers in this book that I have not been able to find in other books/art marketing gurus. He goes through some things about a website that is good for you to know, but that part wasn't useful to me as I already have an established site not far off from what he describes. If your goal is selling the work, read this book. It puts things together here for you in regards to the art business and making sales online. The fulfillment process is not outlined like how to calculate shipping if you are fulfilling the orders yourself (selling sculpture). I wish the Unique selling proposition portion of the book was outlined a little more.It was easy to read. Some times books like these are just a long sales letter for hiring the author as a consultant. I was concerned about this as a I pre-ordered the book. I am glad that he focused on delivering actionable content and keeping the consultation at a minimum.All in all I would recommend this book. If you are at a point in your career where you need the why behind content marketing, this book has it.

5.0 out of 5 stars A very insightful, full of tips & easy to understand for new art-reprenuers

A.C. · January 11, 2023

This was a very easy read packed full of good info and tips. Granted some things like specific tools may be older since it’s from 2016 but still applicable but the marketing principles are solid and I think timeless. A great starting point and framework for me to hone in and build my small, new art business online. Highly recommend and I am in Cory Huff’s email list and follow his IG page. Worthwhile joining too!

3.0 out of 5 stars A review from an Abstract Artist

C.C. · September 15, 2024

This book was not an easy read. I found myself flipping through to get to the information I wanted to read.There was not anything new or different in this book. I preferred Maria Brophy - Art Money Success to be a good read.And also had useful information.

5.0 out of 5 stars Great Book on Owning Your Art Business

D. · July 28, 2024

This is actually an art foundational group that uses the web and social media to help set-up, sustain you with real-time applications, links, exercises and a support group community that you can dive into as much as you want. If you like a smart leader and intelligent community, this is one of the best. Those that use the services and subscriptions have seen great success.

5.0 out of 5 stars Solid info for launching art marketing

Y. · June 20, 2021

This is worth a 5 for the starting point and framework it provides. I'm also taking one a the author's courses. I was wary of taking the course because I get bombarded with ads for art marketing and many are scammy. But after reading this well written and informative book I felt confident about it.

5.0 out of 5 stars Cory has hit it on the nail! New Bible for Artists!

C.F. · June 29, 2016

This is awesome! Cory Huff has done an incredible job. He includes stories to get his point across. In addition solid helpful information for any creative artist.It is perfect for me who has been successful in galleries but life changing events keep me from creating the artwork I prospered from. This book is a giving me courage to talk about my artwork and follow my heart. Thank you Cory for helping to educate the public and artists that we can prosper being who we truly are. The creative process and the value of that creativity is reinforced with this book. Cory has hit it on the nail! So very grateful for your book Cory.

Not useful

D.A.T. · March 1, 2025

Useless book. Not to the point

Learn the value of your art to your Collectors.

M.R.P.W. · March 31, 2021

This is a good book for artists seeking to better understand their artistic process so they can explain and inform people about their own art. Understanding your art process adds value to the Buyer Experience. However Cory Huff also has a course for selling work online but the course doesn’t actually run parallel with the book. Nonetheless, there is plenty to learn and if you end up taking away a small bit of it suggestions, you will sell more art by understanding the value of your work in terms of Why and How you do what you do.

Highly recommended for doing just what it says on the cover!

E.R. · September 5, 2016

even though this is an American book, the main premise of being a self-representing artist and all the practicalities discussed in this extremely useful publication are relevant anywhere. He quite rightly dismisses the old idea of the 'starving artist' having to sacrifice earning money to make beautiful art - either do it as a hobby, or get out there and sell, it is a business at the end of the day! One small criticism is that fairly often the artists quoted are those selling work for many thousands, which is highly unlikely for the majority of artists who would buy this, but otherwise there is a great deal of information, very up to date (2016) and very workable plans and ideas to step away from galleries and be your own boss in the art world. Cory isn't a visual artist himself, his background is theatre and digital marketing, but he knows the art world and anyone wanting to take his ideas further can go on to use his online business. As someone who does her own events as well as major shows and galleries, I can highly recommend this book to make you stop and look at where you are going as an artist, and for me it is helping enormously with developing and expanding online.

Praxisnaher Ratgeber - einfach, effizient und inspirierend

A. · March 18, 2021

Wow! Großes Lob an den Autor. Das Buch hält was der Titel verspricht: Einfach, verständlich und spannend wird erklärt wie man als KünstlerIn seine Werke am besten verkaufen könnte, offline und online. Habe es an einem Abend verschlungen. Gut strukturiert und mit ein paar Bildern. Für Leute geeignet die sich einen Überblick über das Thema verschaffen wollen, sprichwörtlich: man steht mit dem Pinsel vor seinen Werken und hat keine Ahnung wie es weitergehn soll - da eilt dieses Buch zur Hilfe. Absolut perfekt. Kein unnötiges Blabla und trotzdem sympathisch. Bin begeistert!

Merci

J.P. · March 8, 2019

Perfect book

Similar suggestions by Bolo

More from this brand

Similar items from “Leadership & Motivation”

Share with

Or share with link

https://www.bolo.ae/products/U006241495K