5.0 out of 5 stars Really vibrant!

S.H. · 30 May 2025

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5.0 out of 5 stars Absolutely true to colour

G. · 16 February 2014

Colour is absolutely true to shown on box, but bear in mind that you do have to use a lightening bleach on your hair first, the colour won't match if it isn't absolutely light blonde to platinum. I used a B-Blonde brand maximum lift set before hand, and when I put my flash in the front of my hair, the colour came out absolutely identical to what is on the box. The ends are more a raspberry colour (as I am growing out dark brown dyed hair which the bleach wouldn't eat through completely) but was very pleased with the results and will continue to use for some time.The stuff comes in a tube which makes it very easy to apply, and means you can use it for several re-applications (although be warned if you're wanting to go full head you should probably have two or three tubes depending on hair length). Also smells absolutely fantastic, not like dye at all but more like some kind of perfume or candy (raspberry or blackberry, something along those lines, very sweet and pleasant, not at all what you expect).Very happy with how it turned out. It does fade out relatively fast but this is the case with most vivid colour dyes. Reapplications are fast and easy.EDIT:Had to add, was absolutely staggered at how absolutely quickly putting bleach on the pink strips this out, so I would say if you go platinum and get sick of pink at any given point, all you'd need to do is use your normal high lift bleach to strip it out. It starts working in seconds (and I mean seconds, literally) so probably wouldn't even damage your hair much to strip it out if you get bored of the colour. Very pleased as means can experiment with the other colours in the range without worrying about how I'll get rid of them later.

1.0 out of 5 stars Probably should avoid naked flames

E. · 11 October 2022

So, after feeling like I needed a little change. I decided to give this a go! Always loved the silver hair trend. Didn’t realise it would end with me sporting a new, free of charge, undercut! Can’t say much about the colour, it didn’t take at all! Yes, my hair was light enough, and yes, I used two tubes! Smelt good though, guess that was a bonus! Kinda weird to apply. A bit like those pastel paint tubes you can get from the art store. You might need some extra strength to push it out of the tube though! The thickness isn’t the best to work with! Anyways, followed the steps like a pro! Washed it out, thoroughly! Let it dry naturally, and was left with the disappointing finish! The only way I can describe it, was like someone had thrown talcum powder on my hair! Anyways, it was what it was! Woke up the next day, my birthday by the way! Going about my day, I really didn’t expect what happened to happen. But someone using a naked flame next to my head, managed to engulf my entire head in flames!!!! It honestly was faster than a bullet! Jumping into natural panic, beating the crap out of my own head to put the flames out, I managed to not suffer any major burns so to speak! But after the initial shock, and everyone’s ‘OMG’ reaction, I braved looking in the mirror to check the damage! Yep … the underside of my hair had been reduced to singed baby hair. Like I’d hit 46 and decided to get cool, and have an undercut! Now, you might ask, how do I know it was the dyes fault. Well, I don’t use styling products, my hair is always natural. And I don’t tend to bathe it in petrol. And it definitely had a source of accelerant! So I can only assume, the dye left some kind of residue on my hair! The good news is, I’m not disfigured (minus the loss of hair) no one died, and my mother who’s suffered hair loss from chemo had a great laugh at my losing my hair also! So that cheered her up. Bonus! Thank god I wasn’t blowing out 46 candles to make this happen. I’d dread to think what I’d look like! But yeah, the colour isn’t the best :)

4.0 out of 5 stars Nice colour but doesn’t last long

f. · 19 June 2025

Bought for my son, vivid blue just as he wanted, washes out quickly though

5.0 out of 5 stars Shocking Pink

J. · 28 May 2025

Great product on pre lightened hair 👌 absolutely loved the result , I do wish it was permanent I find I'm using the box every couple weeks once a month almost ... but its cheap and looks awesome had lots of compliments 😊

3.0 out of 5 stars Not as expected

A.T. · 15 December 2024

I used 2 tubes for medium hair (shoulders) and as I wanted to have it bright I didn't use any conditioner and kept it for around 25 minutes, but the results where not great. I will have to give it a second try to see if it will cover uniform all areas (where it worked perfectly the colour is beautiful)

5.0 out of 5 stars Wow

A.C. · 20 June 2025

Wow, lovely colour, I have light brown hair so it's not bright pink but you can still see it.

5.0 out of 5 stars Easy to use

s.j. · 8 June 2025

My mum uses this I know it's good 👍

super

W.F. · 31 May 2025

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Superbe 😍

c. · 15 September 2023

J'adore cette coloration qui est très jolie 🥰 et qui dure longtemps pour une coloration qui n'est pas permanente. La moitié de ma tête m'a demandé 2boites dans un premier temps il y a 2 mois ça n'avait quasiment pas bougé et j'en ai également mis qui allait plus à l'avant de ma chevelure tout en gardant une partie blonde, cette fois une boîte à suffit mélangé avec les deux sachets de conditionner présents dans la boîte pour un résultat moins foncé ! Que dir de plus à part que je suis plus que ravis 🥰 ! La prochaine fois ce sera le violet

Doesn't turn green.

V. · 10 December 2022

Didn't work on roots. Not sure if it's because I didn't wait after bleaching roots or not.

Fantàstic

I.p.p.c.s. · 23 May 2025

Fiable

Sehr gut

H.H. · 13 April 2025

Sieht sehr gut aus