5.0 out of 5 stars Perfect, didn't stain; absorbed well by bleached hair, but not by natural greys/darks

B.A. · 22 June 2025

(function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } I'm surprised to see so many mixed and negative reviews of this product, as my experience has been very positive so far, but I may return for further updates after longer-term use.If it's any help, I didn't exactly follow the instructions and applied this pastel lavender to clean, combed dry hair instead. I have a light brown natural base with thick blonde highlights, and my desired effect is a pastel lavender on the highlights only. This shade is perfect for that: it hasn't changed the dark/brown base but it has been absorbed by the blonde highlights. My natural greys also haven't absorbed this colour, fyi. If you're looking for grey coverage, this dye might not work for you. Personally I like my greys and my natural hair colour, so this is perfect for me. I got exactly the desired effect and I'm happy.This is a lavender that tends towards a blueish purple, rather than a pinkish purple. If you want a more saturated reddish/pinkish purple, consider another brand or experiment by mixing this with a bit of red. I plan to try this myself, as I like a warmer purple.A few things to consider: if your hair is struggling to absorb the dye, it is likely not so much the product's "fault" but it could be that your hair is healthy and not porous enough. This is why, for example, my natural greys don't absorb the dye well but the bleach-treated highlights (damaged by the bleach and therefore made more porous) do.Lavender, lilac, and any purple is a combination of blue and red. Depending on your natural base and pigmentation, your hair may be more prone to keeping the blue and shedding the red, which means that as the colour fades, you might be left with a blue tint. Some people eventually get a green tint as it fades. This is because your base must be yellowing with sun exposure, so the blue tint mixes with the yellow in your hair to produce green. This has been my experience with using lavender dyes for years, and the blue tends to be the most stubborn and lasting pigments of all, in any dye I've tried. Something to keep in mind. In my experience, colour technicians will usually try to remedy this by adding a counter-colour to the undesired one. So, to neutralise yellow, you'd use purple shampoo recommended for platinum blondes. If you ever use a dye with blue pigment in it, though, keep in mind you might be married to it until your hair grows out--I don't think blue leaves easily, if at all.My suggestion, for anyone unsure about how their hair will react, is to test the product on a hidden strand of hair and see how it goes for you. Don't go all out, applying it to your whole head if this is the first time you're trying this product.A few reviewers have said this product stains their pillowcases and skin even after being washed. This has not been my experience. Maybe because I applied my product to dry instead of damp hair, and it got absorbed better?Anyway, good luck to all!UPDATE: Colour turned out more saturated in my second attempt, when applied to towel-dried hair, as per the instructions. So don't listen to me, follow the instructions 😅The shampoo & conditioner you use subsequently make a huge difference to colour longevity. Use colour-kind products, otherwise it may fade faster than it promises. My first attempt lasted 2 washes, but with shampoo & conditioner that are extra unkind to colour, so that was my own silliness.Still very pleased with the colour, though, and the dye seems to have no damage on my hair at all. Will buy again!

5.0 out of 5 stars Bright colour, bleach hair first

R. · 18 July 2025

Easy to use

4.0 out of 5 stars It’s alright.

A.C. · 27 March 2025

It’s okay, I used the Orange and was happy over all.. Its a little bit redder than I’d like, I was expecting a brighter and obvious orange result. It adds some shine temporarily too but didn’t make my hair feel nourished or anything. I’ve attached a picture of the results of my test strand test.It’s effective but does wash out quickly and stains the whole bathroom 🙈 my grout is now orange despite my best efforts to keep it white. And you absolutely will have to allocate an old towel as your towel for a few months or you’ll ruin it. Even 6 weeks later, the orange still comes out and stains things.

5.0 out of 5 stars Highly recommended

M.b. · 1 July 2025

Nice color

1.0 out of 5 stars NOT A DYE

c. · 14 May 2025

Either this brand is a joke! either it s a fake product. the liquid inside is goey pink like a shampoo and it foams like a shampoo. never ever dit it make my hair pink even though they are bleached and i already dyed my hair in the past. so yes the product small nothing but it also does nothing. Actually I had some doubts when I realised that it wasn't staining my hair, my ear or even the sink or the gloves as usually dye do. so after 30 mn of nothing , I did half of my hair again a new 30mn of product and again nothing. at best my died hair were a bit yellowish and then become greyish. but no pink dye to be seen anywhere. unfortunately they don't refund! how convenient! of course I should have read the other reviews before

3.0 out of 5 stars You Need To Bleach To Get The Right Result.

A. · 3 July 2025

While it is as described, in a sense of, not irritating your scalp and doesn't make your head itch. The colour doesn't actually pop as much as if you don't use anything on dark hair. You're stuck with a muddy colour of purple instead of it keep the vibrancy on the picture. Might as well not waste your money, if you're a dark haired person, because you'll have to bleach to get the same results as somebody whose is lighter. I think it should be stated since it is made to believe that it would have similar effects when it doesn't actually do this.

5.0 out of 5 stars Great product

C.h. · 21 July 2025

We found that by making your hair damp the colour washes out quickly.We put it straight on her hair with no water and the affect was amazing. It lasted months with a vibrant colour.We use hair washing products and argon oil to treat the hair.

5.0 out of 5 stars Lovely choice of colours and no harm to my hair

H. · 28 April 2025

Love these dyes with are semi permanent, big assortment of colours. Lasts about a month. Very good price. They are also vegan. And have no horrible chemicals in. Definitely not