
Description:
Safety Information:
Please see back of pack for the latest ingredients list
Ingredients:
1170883 E - INGREDIENTS: AQUA / WATER • SODIUM LAURETH SULFATE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • CI 60730 / ACID VIOLET 43 • SODIUM LAURYL SULFATE • SODIUM CHLORIDE • SODIUM BENZOATE • SODIUM HYDROXIDE • TRIDECETH-6 • IRIS FLORENTINA ROOT EXTRACT • POLYQUATERNIUM-7 • POLYQUATERNIUM-10 • SALICYLIC ACID • LIMONENE • LINALOOL • BENZYL SALICYLATE • BENZYL ALCOHOL • BENZOPHENONE-4 • AMODIMETHICONE • ALPHAISOMETHYL IONONE • CARBOMER • CITRIC ACID • CITRONELLOL • CETRIMONIUM CHLORIDE • BUTYLENE GLYCOL • COUMARIN • HEXYLENE GLYCOL • AMYL CINNAMAL • PARFUM / FRAGRANCE. • (F.I.L C226042/2).
Directions:
Use the shampoo once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well. Expert Tip: On grey hair, rinse shampoo after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing. Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.
Introducing the innovative Purple Shampoo from L'Oréal Paris Elvive Colour Protect, proudly recognized as Britain's number 1 for coloured hair*. This expertly formulated shampoo addresses a common challenge faced by individuals with highlighted brunette, blonde, and grey hair: the inevitable appearance of yellow and brassy tones over time. These unwanted warm undertones can significantly detract from the vibrancy and freshness of your hair colour, making it appear dull and faded. Our unique formula leverages the fundamental principles of colour theory. On the colour wheel, purple stands directly opposite yellow. This scientific understanding is crucial, as the rich purple pigments within our Purple shampoo actively work to counteract and neutralize those undesirable yellow tones that emerge in coloured hair. Our new specialist colour-correcting Purple formula goes beyond mere colour correction; it deeply nourishes the hair while effectively neutralizing unwanted yellow, orange, and brassy tones in just one use. The result is hair that looks visibly bright and beautifully vibrant. It is perfectly suitable for blonde, highlighted, and silver hair, ensuring your colour remains stunning. *©2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage
Ingredients
1170883 E - INGREDIENTS: AQUA / WATER • SODIUM LAURETH SULFATE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • CI 60730 / ACID VIOLET 43 • SODIUM LAURYL SULFATE • SODIUM CHLORIDE • SODIUM BENZOATE • SODIUM HYDROXIDE • TRIDECETH-6 • IRIS FLORENTINA ROOT EXTRACT • POLYQUATERNIUM-7 • POLYQUATERNIUM-10 • SALICYLIC ACID • LIMONENE • LINALOOL • BENZYL SALICYLATE • BENZYL ALCOHOL • BENZOPHENONE-4 • AMODIMETHICONE • ALPHAISOMETHYL IONONE • CARBOMER • CITRIC ACID • CITRONELLOL • CETRIMONIUM CHLORIDE • BUTYLENE GLYCOL • COUMARIN • HEXYLENE GLYCOL • AMYL CINNAMAL • PARFUM / FRAGRANCE. • (F.I.L C226042/2).
Directions
Use the shampoo once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well. Expert Tip: On grey hair, rinse shampoo after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing. Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.
Safety Warning
Please see back of pack for the latest ingredients list
Manufacturer Contact Information
L'Oréal Paris, London, W6 8AZ
Details:
| Brand | L'ORÉAL |
|---|---|
| Item form | Liquid |
| Hair type | Color Treated |
| Scent | Unscented |
| Age range (description) | Adult |
Visit the L'ORÉAL Store
L'Oreal Paris Elvive Colour Protect Purple Anti-Brasiness Shampoo 150ml
AED5510
Quantity:
Order today to get by 7-14 business days
Delivery fee of AED 20. Free for orders above AED 200.
Imported From: United Kingdom
At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.
Every product in the BOLO catalogue is sourced through our Verified Global Supply Network of verified sellers, authorized distributors or directly from the manufacturer.
Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.
If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.
Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.
While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.
Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.
BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the United Arab Emirates will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.
All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.
All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

Purple Colour-Correcting Formula
This 200ml bottle contains a purple colour-correcting formula designed for highlighted blonde, brunette, and grey hair. The formula works in one use to help maintain vibrant-looking colour whilst nourishing hair.

Similar suggestions by Bolo
More from this brand
Similar items from “Shampoos”
Share with
Or share with link
https://www.bolo.ae/products/KO07XFJY6KM
Visit the L'ORÉAL Store
L'Oreal Paris Elvive Colour Protect Purple Anti-Brasiness Shampoo 150ml

AED5510
Quantity:
Order today to get by 7-14 business days
Delivery fee of AED 20. Free for orders above AED 200.
Imported From: United Kingdom
At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.
Every product in the BOLO catalogue is sourced through our Verified Global Supply Network of verified sellers, authorized distributors or directly from the manufacturer.
Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.
If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.
Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.
While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.
Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.
BOLO operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the United Arab Emirates will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.
All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.
All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.
Description:
Safety Information:
Please see back of pack for the latest ingredients list
Ingredients:
1170883 E - INGREDIENTS: AQUA / WATER • SODIUM LAURETH SULFATE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • CI 60730 / ACID VIOLET 43 • SODIUM LAURYL SULFATE • SODIUM CHLORIDE • SODIUM BENZOATE • SODIUM HYDROXIDE • TRIDECETH-6 • IRIS FLORENTINA ROOT EXTRACT • POLYQUATERNIUM-7 • POLYQUATERNIUM-10 • SALICYLIC ACID • LIMONENE • LINALOOL • BENZYL SALICYLATE • BENZYL ALCOHOL • BENZOPHENONE-4 • AMODIMETHICONE • ALPHAISOMETHYL IONONE • CARBOMER • CITRIC ACID • CITRONELLOL • CETRIMONIUM CHLORIDE • BUTYLENE GLYCOL • COUMARIN • HEXYLENE GLYCOL • AMYL CINNAMAL • PARFUM / FRAGRANCE. • (F.I.L C226042/2).
Directions:
Use the shampoo once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well. Expert Tip: On grey hair, rinse shampoo after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing. Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.
Introducing the innovative Purple Shampoo from L'Oréal Paris Elvive Colour Protect, proudly recognized as Britain's number 1 for coloured hair*. This expertly formulated shampoo addresses a common challenge faced by individuals with highlighted brunette, blonde, and grey hair: the inevitable appearance of yellow and brassy tones over time. These unwanted warm undertones can significantly detract from the vibrancy and freshness of your hair colour, making it appear dull and faded. Our unique formula leverages the fundamental principles of colour theory. On the colour wheel, purple stands directly opposite yellow. This scientific understanding is crucial, as the rich purple pigments within our Purple shampoo actively work to counteract and neutralize those undesirable yellow tones that emerge in coloured hair. Our new specialist colour-correcting Purple formula goes beyond mere colour correction; it deeply nourishes the hair while effectively neutralizing unwanted yellow, orange, and brassy tones in just one use. The result is hair that looks visibly bright and beautifully vibrant. It is perfectly suitable for blonde, highlighted, and silver hair, ensuring your colour remains stunning. *©2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage
Ingredients
1170883 E - INGREDIENTS: AQUA / WATER • SODIUM LAURETH SULFATE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • CI 60730 / ACID VIOLET 43 • SODIUM LAURYL SULFATE • SODIUM CHLORIDE • SODIUM BENZOATE • SODIUM HYDROXIDE • TRIDECETH-6 • IRIS FLORENTINA ROOT EXTRACT • POLYQUATERNIUM-7 • POLYQUATERNIUM-10 • SALICYLIC ACID • LIMONENE • LINALOOL • BENZYL SALICYLATE • BENZYL ALCOHOL • BENZOPHENONE-4 • AMODIMETHICONE • ALPHAISOMETHYL IONONE • CARBOMER • CITRIC ACID • CITRONELLOL • CETRIMONIUM CHLORIDE • BUTYLENE GLYCOL • COUMARIN • HEXYLENE GLYCOL • AMYL CINNAMAL • PARFUM / FRAGRANCE. • (F.I.L C226042/2).
Directions
Use the shampoo once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well. Expert Tip: On grey hair, rinse shampoo after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing. Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.
Safety Warning
Please see back of pack for the latest ingredients list
Manufacturer Contact Information
L'Oréal Paris, London, W6 8AZ
Details:
| Brand | L'ORÉAL |
|---|---|
| Item form | Liquid |
| Hair type | Color Treated |
| Scent | Unscented |
| Age range (description) | Adult |

Purple Colour-Correcting Formula
This 200ml bottle contains a purple colour-correcting formula designed for highlighted blonde, brunette, and grey hair. The formula works in one use to help maintain vibrant-looking colour whilst nourishing hair.

Similar suggestions by Bolo
More from this brand
Similar items from “Shampoos”
Share with
Or share with link
https://www.bolo.ae/products/KO07XFJY6KM