Deliver toUnited Arab Emirates
Fudge Professional Original Clean Blonde Shampoo, Purple Toning for Blonde Hair, 250 ml

Description:

  • Purple Toning Shampoo: Elevate your blonde with this sulfate-free formula which instantly eradicates yellow tones
  • Benefits: Purple toning shampoo packs neutralizing violet pigments and proteins that zap brassiness, leaving you with a luminous blonde
  • 24-Hour Fragrance: Experience FragranceFuse technology that infuses your hair with a 24-hour burst of captivating fragrance
  • Directions: Lather evenly through wet hair and leave up to 5 minutes for maximum results, then rinse thoroughly
  • Salon-Quality Results: Loved by professionals, our products provide versatile styling options for various hair types fom the comfort of your home
  • Review:

    5.0 out of 5 stars Fantastic shampoo

    K. · 19 June 2025

    (function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } Love it. Best purple shampoo I've used. Very pigmented.. lathers well.. smells nice and doesn't dry my hair out.

    5.0 out of 5 stars Great shampoo!

    J.S. · 14 May 2025

    Love this shampoo, it's great when wanting to go natural grey, no roots show, no more blonde highlights!

    5.0 out of 5 stars Best purple shampoo on the market right now

    I. · 1 June 2025

    I swear I’ve used every purple shampoo brand going and this one is easily #1. My hair is an extremely light bleached blonde (almost completely white, just the slightest blonde hint) and this shampoo is the absolute best for keeping it that way. Neutralises yellowness beautifully. Because of how light my hair is I leave it on a minute or two over the recommended five minutes and it comes out perfect, I’ve never had an issue with overtoning or the purpleness sticking.Like other reviews have said, yes it does stain your hands. And your nails. And your bath/shower. But honestly I’ve found it to be no worse than any other purple shampoo. And I might just be lucky but it washed out of my nails/cuticles really easily.Bottle arrived in perfect condition, no troubles with leakage/other damage.My hair has been bleached numerous times and as such is pretty damaged. While this isn’t a damage reversal shampoo it’s definitely helped with softness/less brittle feeling. Also since starting this shampoo I’ve found my hair easier to style.Highly recommend this product, in my opinion there’s really nothing that compares to it

    5.0 out of 5 stars VERY PLEASED WITH PRODUCT

    A. · 25 April 2025

    excellent product and does what it should do, my grey hair has a lovely shade now

    4.0 out of 5 stars Good product

    T. · 23 September 2024

    Always use this product takes the yellow tone out and smells lovely to

    5.0 out of 5 stars Honestly I’m not lying when I say it’s the best purple shampoo you can get

    S. · 31 March 2025

    I can't say enough good things about the Fudge Blonde Purple Shampoo! Honestly, I’m not lying when I say it’s the best you can get. This shampoo has transformed my blonde hair, helping to neutralize brassy tones and enhance my color beautifully.The formula is rich and lathers up wonderfully, leaving my hair feeling clean and refreshed without drying it out. I love how it delivers noticeable results after just a few washes. My blonde looks brighter and more vibrant, and I’ve received so many compliments since I started using it!Plus, the scent is fantastic—fresh and pleasant without being overpowering. If you’re looking for a purple shampoo that truly works and keeps your blonde looking its best, I highly recommend giving Fudge Blonde a try. It’s a total game-changer!

    5.0 out of 5 stars Removes yellow tones

    C. · 8 June 2025

    Use daily for purple tones,less of you want more subtle colour.Great for removing yellow tones after bleaching. Picture shows before and after on the day I had it bleached.I leave it on for an hour & rinse out.

    5.0 out of 5 stars shampoo

    s.r. · 22 July 2025

    works very well

    The absolute best

    t.f. · 2 June 2025

    (function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } This the best purple shampoo for blonde hair- and I have tried many. You can customize how strong it is by how long you leave it in your hair, which I really like. I always go for a more ashy or cool blonde, I use this product once a week and it keeps my blonde tones looking exactly how I want them.

    Best purple shampoo I've ever used

    T. · 19 May 2020

    Let me start by saying I have tried about 6-8 different brands of purple/toning shampoo, some really expensive brands included like Kevin Murphy, Amika, Matrix, and even the Clairol version which has been around forever. My introduction to this product was through a friend. I saw her one day and her hair was this beautiful silvery/gray color, not completely, but it seemed to hit all the right spots and it really was so pretty. A color I had been wanting to try. So when I asked what brand/color it was she told me it was her shampoo. I've been using it for 2+ years and it really is the best one I have found. This shampoo is SUPER purple, meaning you will need to rinse your hands and shower after use. Depending on how "dramatic" you want the change to be, you can adjust how long you leave it in your hair and how often you use it. When I first started using it I used it everyday and would leave it on anywhere from 5-10 min. After a few weeks I dropped it down to a few minutes in, 2-3 days per week. Over the last couple of years I have professionally colored my hair a few different shades. Now I am platinum blonde and use it a few days each week leaving it on 5+ mins. There's not a lot of brassiness to remove these days but it still gives my hair a silvery undertone which is awesome! you will not regret getting this toning shampoo. They also make a conditioner, which it okay, but I prefer other brands for that.

    The best!

    J.S. · 20 May 2025

    The absolute best purple shampoo. Highly recommend to wear rubber gloves when you use it so it doesn’t stain your cuticles and hands purple. I’ve been highlighting my hair my whole life and have used every purple shampoo under the sun- This one takes the cake!

    So glad I listened to the reviews! Works perfectly!

    s.m. · 29 January 2025

    So glad I listened to the reviews! Worked so well on my yellow hair and I had tried everything! Thank you Fudge :P)

    Brilliant

    K.C. · 10 July 2022

    This is a great product

    Fudge Professional Original Clean Blonde Shampoo, Purple Toning for Blonde Hair, 250 ml

    Product ID: KO07TKFJOYZ
    Condition: New

    4.7

    AED7483

    Price includes VAT & Import Duties
    Size Name: 250 ml (Pack of 1)
    Availability: In Stock

    Quantity:

    |

    Order today to get by

    Free delivery on orders over AED 200

    Return and refund policies

    Imported From: United Kingdom

    At bolo.ae, we stand behind the authenticity and quality of every product we sell. We guarantee that all items offered on our website are 100% genuine, sourced directly from authorized distributors, trusted partners, or the original brands themselves.

    We do not sell counterfeit, replica, or unauthorized goods. Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

    If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support . We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

    Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

    All product information, including images, descriptions, and reviews, is provided by third-party vendors. bolo.ae is not responsible for any claims, promotions, or representations made within product content or images. For more accurate or detailed product information, please contact the manufacturer directly or reach out to Bolo Support.

    Unless otherwise stated during checkout, all prices displayed on the product page include applicable taxes and import duties.

    bolo.ae operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

    All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

    All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

    Similar suggestions by Bolo

    More from this brand

    Similar items from “Shampoos”

    Fudge Professional Original Clean Blonde Shampoo, Purple Toning for Blonde Hair, 250 ml

    Product ID: KO07TKFJOYZ
    Condition: New

    4.7

    Size Name: 250 ml (Pack of 1)

    AED7483

    Price includes VAT & Import Duties
    Availability: In Stock

    Quantity:

    |

    Order today to get by

    Free delivery on orders over AED 200

    Return and refund policies

    Imported From: United Kingdom

    At bolo.ae, we stand behind the authenticity and quality of every product we sell. We guarantee that all items offered on our website are 100% genuine, sourced directly from authorized distributors, trusted partners, or the original brands themselves.

    We do not sell counterfeit, replica, or unauthorized goods. Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

    If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support . We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

    Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

    All product information, including images, descriptions, and reviews, is provided by third-party vendors. bolo.ae is not responsible for any claims, promotions, or representations made within product content or images. For more accurate or detailed product information, please contact the manufacturer directly or reach out to Bolo Support.

    Unless otherwise stated during checkout, all prices displayed on the product page include applicable taxes and import duties.

    bolo.ae operates in accordance with the laws and regulations of United Arab Emirates. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in United Arab Emirates are listed on our website.

    All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

    All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

    Description:

  • Purple Toning Shampoo: Elevate your blonde with this sulfate-free formula which instantly eradicates yellow tones
  • Benefits: Purple toning shampoo packs neutralizing violet pigments and proteins that zap brassiness, leaving you with a luminous blonde
  • 24-Hour Fragrance: Experience FragranceFuse technology that infuses your hair with a 24-hour burst of captivating fragrance
  • Directions: Lather evenly through wet hair and leave up to 5 minutes for maximum results, then rinse thoroughly
  • Salon-Quality Results: Loved by professionals, our products provide versatile styling options for various hair types fom the comfort of your home
  • Review:

    5.0 out of 5 stars Fantastic shampoo

    K. · 19 June 2025

    (function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } Love it. Best purple shampoo I've used. Very pigmented.. lathers well.. smells nice and doesn't dry my hair out.

    5.0 out of 5 stars Great shampoo!

    J.S. · 14 May 2025

    Love this shampoo, it's great when wanting to go natural grey, no roots show, no more blonde highlights!

    5.0 out of 5 stars Best purple shampoo on the market right now

    I. · 1 June 2025

    I swear I’ve used every purple shampoo brand going and this one is easily #1. My hair is an extremely light bleached blonde (almost completely white, just the slightest blonde hint) and this shampoo is the absolute best for keeping it that way. Neutralises yellowness beautifully. Because of how light my hair is I leave it on a minute or two over the recommended five minutes and it comes out perfect, I’ve never had an issue with overtoning or the purpleness sticking.Like other reviews have said, yes it does stain your hands. And your nails. And your bath/shower. But honestly I’ve found it to be no worse than any other purple shampoo. And I might just be lucky but it washed out of my nails/cuticles really easily.Bottle arrived in perfect condition, no troubles with leakage/other damage.My hair has been bleached numerous times and as such is pretty damaged. While this isn’t a damage reversal shampoo it’s definitely helped with softness/less brittle feeling. Also since starting this shampoo I’ve found my hair easier to style.Highly recommend this product, in my opinion there’s really nothing that compares to it

    5.0 out of 5 stars VERY PLEASED WITH PRODUCT

    A. · 25 April 2025

    excellent product and does what it should do, my grey hair has a lovely shade now

    4.0 out of 5 stars Good product

    T. · 23 September 2024

    Always use this product takes the yellow tone out and smells lovely to

    5.0 out of 5 stars Honestly I’m not lying when I say it’s the best purple shampoo you can get

    S. · 31 March 2025

    I can't say enough good things about the Fudge Blonde Purple Shampoo! Honestly, I’m not lying when I say it’s the best you can get. This shampoo has transformed my blonde hair, helping to neutralize brassy tones and enhance my color beautifully.The formula is rich and lathers up wonderfully, leaving my hair feeling clean and refreshed without drying it out. I love how it delivers noticeable results after just a few washes. My blonde looks brighter and more vibrant, and I’ve received so many compliments since I started using it!Plus, the scent is fantastic—fresh and pleasant without being overpowering. If you’re looking for a purple shampoo that truly works and keeps your blonde looking its best, I highly recommend giving Fudge Blonde a try. It’s a total game-changer!

    5.0 out of 5 stars Removes yellow tones

    C. · 8 June 2025

    Use daily for purple tones,less of you want more subtle colour.Great for removing yellow tones after bleaching. Picture shows before and after on the day I had it bleached.I leave it on for an hour & rinse out.

    5.0 out of 5 stars shampoo

    s.r. · 22 July 2025

    works very well

    The absolute best

    t.f. · 2 June 2025

    (function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } This the best purple shampoo for blonde hair- and I have tried many. You can customize how strong it is by how long you leave it in your hair, which I really like. I always go for a more ashy or cool blonde, I use this product once a week and it keeps my blonde tones looking exactly how I want them.

    Best purple shampoo I've ever used

    T. · 19 May 2020

    Let me start by saying I have tried about 6-8 different brands of purple/toning shampoo, some really expensive brands included like Kevin Murphy, Amika, Matrix, and even the Clairol version which has been around forever. My introduction to this product was through a friend. I saw her one day and her hair was this beautiful silvery/gray color, not completely, but it seemed to hit all the right spots and it really was so pretty. A color I had been wanting to try. So when I asked what brand/color it was she told me it was her shampoo. I've been using it for 2+ years and it really is the best one I have found. This shampoo is SUPER purple, meaning you will need to rinse your hands and shower after use. Depending on how "dramatic" you want the change to be, you can adjust how long you leave it in your hair and how often you use it. When I first started using it I used it everyday and would leave it on anywhere from 5-10 min. After a few weeks I dropped it down to a few minutes in, 2-3 days per week. Over the last couple of years I have professionally colored my hair a few different shades. Now I am platinum blonde and use it a few days each week leaving it on 5+ mins. There's not a lot of brassiness to remove these days but it still gives my hair a silvery undertone which is awesome! you will not regret getting this toning shampoo. They also make a conditioner, which it okay, but I prefer other brands for that.

    The best!

    J.S. · 20 May 2025

    The absolute best purple shampoo. Highly recommend to wear rubber gloves when you use it so it doesn’t stain your cuticles and hands purple. I’ve been highlighting my hair my whole life and have used every purple shampoo under the sun- This one takes the cake!

    So glad I listened to the reviews! Works perfectly!

    s.m. · 29 January 2025

    So glad I listened to the reviews! Worked so well on my yellow hair and I had tried everything! Thank you Fudge :P)

    Brilliant

    K.C. · 10 July 2022

    This is a great product

    Similar suggestions by Bolo

    More from this brand

    Similar items from “Shampoos”