5.0 out of 5 stars Amazing!!!

V.M. · 9 April 2025

(function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } I decided to try out the e.l.f. Wow Brow Gel and I’m so glad I did—it’s honestly a game changer for my brows! The fiber-infused formula really gives my brows a fuller, more defined look without making them feel stiff or crunchy. It holds everything in place nicely and gives that natural, feathery finish I love.I usually wear it on its own when I’m in a rush, but it also works great as a top coat over brow pencil for a more polished look. The wand is the perfect size to control the shape without making a mess, and the wax-gel texture makes it super easy to use.Bonus points for being cruelty-free, vegan, and free from all the unnecessary junk. e.l.f. never disappoints when it comes to affordable, high-quality products. This one's definitely earned a spot in my everyday makeup routine!

4.0 out of 5 stars Rather small

A.C. · 17 January 2025

I like the mascara type application, and the results are very natural. It is very small though, and probably won’t last long. However, it’s better than a lot of brow enhancers that I’ve used and is not expensive.

5.0 out of 5 stars looks natural, easy to use, and it’s a reasonable price

F. · 26 August 2024

I’ve purchased this 7 times now It’s become an essential in my everyday makeup.I’ve always had fine eyebrows. I have about 5 to 10% grey eyebrows, which makes them look extremely sparse. I use the eyebrow gel every days. It fills on the gaps and helps cover the grey. It’s buildable, so you can gradually build up to the desired look (I like darker brows if I’m getting “dressed up”)To apply : Press it into the skin and sweep up. Leave for a minute, whilst you do the other one. Then sweep the brush across the skin catching the hair as you go. It’s easy to remove, if you’ve applied too much!The product lasts me over a month, and hasn’t tried up between purchases. It’s lasted me under a month, when I’ve required a more fuller and darker pair of eyebrows everyday. Either way, I’ve kept purchasing because it looks natural, easy to use, and it’s a reasonable price point.

5.0 out of 5 stars Pretty perfect brows

A. · 1 June 2025

Really lovely product. Easily applied, perfect natural looking colour; texture. The neutral brown suits my once darkest brown brows - now greying really really well. Only annoyance is the size unexpectedly small = costing more than my usual brand. But its definitely a keeper if only for travelling.

3.0 out of 5 stars It’s ok

l. · 23 October 2024

I like the colour of this product and the fact that it’s like a mascara. However, it’s actually quite impractical… I feel like the control of the amount of product and how you apply it makes it hard to make something clean !The brush gets a bit dirty or fluffy, maybe due to it not being the best quality ?It’s good for a cheap product and does the job but I would not buy this if have the opportunity to buy a nicer product !

5.0 out of 5 stars great brows at last

L. · 3 June 2025

This is brilliant I wish I had found it years ago. So simple and easy to use, and I have great brow to boot. will will buying more.

4.0 out of 5 stars Dry to apply

H.B. · 10 June 2025

Good colour brow gel. It is quite dry to apply.

5.0 out of 5 stars Good product

A.C. · 9 June 2025

Good product easy precise application

10/10

K. · 14 January 2025

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Been using this brow gel for YEARS!

A. · 25 May 2025

I've been using this brow gel for YEARS. I used to fill my brows with pencils and powders, but this is GOLD. I'm not overly skilled in the makeup department, but I love how my eyebrows look when they're filled in with this gel!

SO GOOD

L. · 11 February 2021

this was such a good purchase!! I usually don't do reviews but I bought a package with a bunch of new makeup products to try and this was by far my favourite. It is so natural and it fills in my eyebrows so well. My hair is a dark brown black and this I felt was great because any darker I would've thought too dark. I will say it is quite small but it's only $4 and you don't need much. There are little fiber "hairs" in it that cling onto your eyebrows so there's the appearance of thicker/fuller eyebrows. Be mindful if you do buy it, that it's not used. That's just one of the perks!

Very nice but it is so small

R. · 20 April 2022

Very nice but quantity is so small I used a month I think need to buy again

Surprisingly good

G. · 18 August 2024

Saw the review from Lisa YouTube and decided to try. I tried it one and love it. Highly recommended.