5.0 out of 5 stars Absolutely Brilliant! :)

D.R.S. · 25 November 2023

Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man.I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health.SoI went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@sBut, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore.So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv.To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this!Tips! Couple of things I learnedThe powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason.For men’s beards you need only a little bit of powder and water so it will last agesThere’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of thatIt takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it.Final thoughts!If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands

5.0 out of 5 stars Great product that works well...

R.E.C. · 1 December 2025

This works on my beard and covers the grey nicely, thank God is all I can say after long suffering irritation and pain using JFM. This product is easy to use and I've had no issues with poor colouring. My only fault is stubborn white hairs persist but there are very few of these and perfectly acceptable; and you need to keep the dye in for at least an hour I think before washing it out in order to get the results you want (as I'm trying to cover grey I kept the dye in for 2 and a half hours). My beard is as black now as it once was many years ago 👍🏽.

1.0 out of 5 stars Terrible colour.

N. · 11 March 2025

Having previously used a different brand henna dye I thought I would try this one. Upon receiving the item I made sure the dye was the right colour in the box. I mixed the powder as per instructions, all mixed lovely. Applied to hair and left it on for the required amount of time. When rinsing my hair, I noticed the water was a murky brown/green colour (the dye mixture was green and having used henna previously I knew that the water colour wasn’t necessarily the hair colour). I also noticed that my hair felt really dry too, I conditioned as usual. Whilst drying my hair, I saw that my hair colour (originally auburn) was quite dark and in the light it had a greenish hue to it. Once dry, not only was my hair so dry and frizzy but the colour was not auburn at all. It looked like a muddy, greenish brown. Like a murky river colour, nothing like the colour on the box. I have been using auburn henna dye for years and always got a lovely colour. Maybe I got a bad batch but will never use this brand again.

4.0 out of 5 stars A good product that doesn't harm the hair

S. · 25 March 2025

My hair colour is a creamy white and I hoped for a subtle blonde shade from the golden blonde I sent for (only used about third of the packet). My first attempt, after leaving it on for about 10 mins was quite acceptable, after the first wash it was a nice subtle shade. After 3 weeks, 2 washes per week, there is still a slight hint of the colour so I intend to use the product on a monthly basis. I have just sent for a pack of strawberry blonde and intend to mix the colours together to maybe give a bit more depth (and less yellow) to the blonde shade!!Time needs to be taken when applying the product. As the instructions say clip hair into sections and work on a section at a time. The cream product dries quite quickly after applying so work it into the section quickly before moving to the next. There was no irritation on the scalp.All in all a good product. I didn't give 5* because the application was quite messy.

5.0 out of 5 stars Very good product.

C.P. · 4 January 2026

Great product. It smells terrible but I left it on for 1.5 hours and it covered all my grey hair and left it shiny and well conditioned.

3.0 out of 5 stars All natural ingredients

S.B. · 3 November 2025

I bought this because I have had a kerasilk treatment to stop my hair from being frizzy so needed a hair dye with no ammonia in.I found it very messy, it smells aweful and was dark green, my hair just needed the roots touching up, I put it all over, left it on for 2 hours, where my hair was grey it had turned green, the rest of my hair was a good shade of brown , on the good side it didn't ruin my keratin treatment as my hair was smooth and soft afterwards but I gave it a 3 as it didn't cover my grey

5.0 out of 5 stars No chemicals perfection

T.T. · 15 December 2025

I absolutely love this product. My hair is glossy and shiny and doesn’t fade. I find it easy to apply and there are a few different ways to apply the paste. When applying I find it easier to apply to combed damp sections and prefer it a little loose so it reaches the scalp. It doesn’t dye my scalp either or towels I have used. I also buy direct from Its Pure. The colours are stunning. My favourite thing about it is it’s completely chemical free and does the job perfectly. Tip remove all silicones and conditioners first. I shampoo, then dye, then rinse and condition. Highly recommend.

Fantastic

M.M. · 10 November 2023

Best product I know to colour hair if you are allergic to hair dyes or ppd

لابأس

M. · 16 January 2025

صراحة المنتج ما صبغ الشيب 100 بل 100 نقول 50 في المائة

C'est fabuleux.

r. · 10 January 2023

J'ai utilisé ce produit pour teindre les cheveux. Il les a couvert bien. J'aime que les ingrédients sont naturels.

يسبب تحسس

ا.و.ت. · 19 April 2023

غير فعال ويسبب تحسس ليس طبعي زي ما يقولو صراحه حطمني كنت متوقع طبيعي

die Gebrauchsanweisung nicht drin

A.C. · 4 February 2020

ich weiss is nicht, wie das Produkt funktioniere. Keine Gebrauchsanweisung im paket.